Before we consider audience and functionality, we should look at whether there is an interest withinthe business community for using a social platform based on images as part of a marketing strategy.

1. The Power of Instagram as
A Business MarketingTool
Instagram celebrates its 10th birthday in 2020. Its
pictorial format proved to be an instant hit,
reaching 1 million monthly active users within 2
months of its launch in 2010, and 50 million by
April 2012. By June 2018, Instagram hit 1 billion
users.
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2. Is Instagram an effective business marketing
tool?
• Before we consider audience and functionality, we should look at whether there is an interest
within
the business community for using a social platform based on images as part of a marketing
strategy.
• Upon first view, the simplistic format of Instagram might not look like a successful marketing
tool for
businesses.The statistics suggest otherwise.Take a moment to digest these two incredible facts:
• There are more than 25 million business profiles on Instagram (Marketing Land)
• About 80% of Instagram users (800 million) follow those business profiles (Sproutsocial).
• This enormous market opens unparalleled opportunities for both marketeers and customers.

3. How do consumers use Instagram?
Facebook Business published statistics in 2019 on how
consumers use Instagram as part of the
shopping process:
• 83% use Instagram to discover new products
• 81% to research products or services
• 80% will use it to decide whether to buy a product
or service
• It?s not surprising, then, that Instagram has
become known as an ideal fit for eCommerce
marketing.

4. Brand reach on Instagram
Brands are keen to take advantage of Instagram’s global reach, which is due,
in part, to its ability to overcome language barriers by conveying messages
using images.
• Brands use Instagram as a direct route to
market, and there is no indication of brand
fatigue setting in any time soon. 78% of users
say that they see brands on Instagram as
popular, 77% as creative, 76% as entertaining
and 72% as committed to building community.
(Sprout social)

5. Tips for getting started with Instagram for
business
Set up a business account
• Convert your Instagram account in your app
account settings. A business account will give
you:
• Real-time performance analytics
• Insights into your followers and how they interact
with your posts and stories
• The option to add information about your
company, such as business hours, location and
phone number

6. Tips for getting started with Instagram for
business
Create an engaging bio
• Don’t underestimate the power of your bio.
This is where you will grab consumers?
attention.You can use it to describe your
business and its ethos, or perhaps promote
your website or a current promotion.Tap into
the needs of your customers ? tell them what
they need to know rather than what you think
is important (they may not be the same
thing!).

7. Tips for getting started with Instagram for
business
Understand your target audience
• Be aware of who your existing customers are through your
database and analytics from your website and other social
channels.Then do some thorough competitor research.
• Think about what kind of content your audience wants to
see from you. Start with looking at the
kind of content they post on their own accounts, and how
they interact with your competitors or
similar brands.
• Bear in mind, most Instagram users are aged under 35, with
the gender profile being fairly evenly
split between male and female.

8. Tips for getting started with Instagram for
business
Create an Instagram strategy
• Know what you want to achieve by using
Instagram for business. Understand your goals,
and focus on achieving real business
objectives.

9. Tips for getting started with Instagram for
business
Post great content
• Post regularly and to a schedule. Use quality
images and videos that make users want to
know more. Research the best time of day to
post for your industry, i.e. when your audience
is online.This is a huge topic with much to
learn!

10. Tips for getting started with Instagram for
business
Interact with your audience
• Post regularly and to a schedule. Use quality
images and videos that make users want to
know more. Research the best time of day to
post for your industry, i.e. when your audience
is online.This is a huge topic with much to
learn!

11. Get InTouch
These are just some basic tips to get you started. If you would like to know
how Breeze Development can help boost your Instagram potential, get in
touch.
• Email: liam@breezedevelopment.co.uk
• Call: 0770 2029 817
• Website: www.breezedevelopment.co.uk