2. TODAY’S TOPICS
Basic principles of email professionalism
Email is NOT private
Plan your message
Awareness of email tone and language
Ensure your emails move agendas forward
How to choose the best channel to communicate
Wakefield & Wakefield Business Etiquette
3. SMILE!
Wakefield & Wakefield Business Etiquette
Convey a digital smile with your voice, whether
written or spoken.
Word and tone choice.
Communicate to others that their well being is
important to you.
Begin and end your message on a positive,
connected note.
4. Keep email professional.
Who am I in relation to the person I am writing?
Don’t assume instant familiarity.
Effectiveness can be lost if too informal.
Basic differences between personal and business.
Wakefield & Wakefield Business Etiquette
5. Basic principles of professionalism:
Be complete, concise, correct.
Check spelling, grammar; proofread text before you
send.
Particularly if there are 15 or more recipients.
Always creating an impression!
Wakefield & Wakefield Business Etiquette
6. Email is not private!
Backed up and stored, a searchable record.
An informational time bomb: subject to subpoena
(inclusive of social media postings).
Do not write emails that can get you and your
company in trouble!
7. Regardless of what you intended, you are
responsible for your recipients.
Can be sent to wrong address.
Easily forwarded.
Beware of reply to all and blind carbon copy (bcc).
8. Business email must be discreet:
Do not express criticism of a third party or reprimand
your recipient.
Be very careful when you convey confidential,
classified or restricted information.
Overall, never send an email message that you
would not want others to see.
10. Content (I)
Provide contact information beyond your own email
address so the recipient has multiple ways to
respond.
The subject line:
Make your message easy to find and the
purpose clear, even if you will cover in the
body:
Libby Van Vleet - Lunch - Friday - Noon - Heathman
11. Content (II)
Place the action you want taken in the first sentence
or paragraph.
Keep it short and to the point.
Use short paragraphs with spacing.
12. “Sent from handheld.”
Thumb-typing -
Less literate, more abrupt, not always the best
choice.
Attachments -
Provide a summary of the attachment. The recipient
may be on a hand- held device that cannot open it at
the time.
13. People aren’t quite themselves…
State of dis-inhibition when using email:
angrier,
less sympathetic,
less aware,
more easily wounded,
more gossipy,
too quick on the
draw.
Try not to “flame” (express outrage).
14. Message written without regard to tone
…becomes screen onto which reader projects own
anxieties…
“Will you be late to the
meeting?”
15. People use email way too often.
Do not send many short, unimportant messages as it
clutters up the recipient’s inbox.
(If you wouldn’t stop by a colleague’s office
every ten minutes, you probably wouldn’t
email 30 times a day.)
Return email promptly; it is frustrating for senders to
be left in the dark.
16. When to SEND:
The four question checklist -
S – Is the message simple?
E – Is the message effective?
N – Is the message necessary?
D – Will the message get something done?
18. Additional Channels of Communication
Telephone. Conveys emotion. Moves fast. Private.
In person. Being somewhere is the ultimate
compliment. Shows dedication.
Texting. Most casual. Convenient, quick, brief.
Handwritten notes. (So personal!)
Thanks, special thoughts, sympathy.
Silence. More listening than talking can be
productive!
19. Additional Channels of Communication
Respond in the manner the recipient usually
communicates.
Try to match their style.
Use all options in concert.
20. Plan the message you want to send.
Questions to ask yourself about your audience:
What do they need to know?
What do they want to hear?
What is their preferred way of receiving information?
How will you know they have gotten the message?
21. Email Etiquette - Best Practices
Make others feel important.
SMILE!
Keep it professional, yet personal.
Never send an email message that you would not
want others to see.
Package your message for your audience.