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D R A F T E D P I T C H E S
D R A F T E D P R E S S R E L E A S E S

2. Dunkin’ Donuts Introduces new Wildberry Smoothie
Hi XX,
Hope all is well!
Dunkin’ Donuts today announced their newest Fruit Smoothie flavor, Wildberry just in time for the first day of
summer. Guests can enjoy this freshly-prepared smoothie made with creamy low-fat yogurt and real
strawberry, raspberry, blueberry and blackberry. Wildberry Smoothies are available all day for a limited time
at participating Dunkin’ Donuts restaurants in Massachusetts and New Hampshire and join the other Fruit
Smoothie flavors, Strawberry Banana and Tropical Mango.
For guests looking for another way to keep refreshed this summer, Dunkin’ Donuts is offering guests in New
England for a limited time its new Fruited Iced Teas which feature freshly-brewed Black or Green Tea mixed
with real fruit juice and finished with fruit. Fruited Teas are available in two flavors, Mango Pineapple and
Blackberry. The Mango Pineapple flavor will include peach and pineapple fruit pieces, while the Blackberry
flavor will include strawberries.
Below, please find the full press release. Please let me know if you would like me to send any images or have
any questions.
Best,
Lili
Running Wild This Summer: Dunkin’ Donuts Serves New Wildberry Smoothie
New Fruit Smoothie is made with creamy low-fat yogurt and
real strawberry, raspberry, blueberry and blackberry
CANTON, MA (June 20, 2016) – This summer, the menu at Dunkin’ Donuts just got both a little cooler and a
little wilder. Guests seeking a delicious new choice to keep on running throughout the season can now
enjoy Dunkin’ Donuts’ newest Fruit Smoothie flavor, Wildberry. The Wildberry Smoothie is freshly-prepared
with creamy low-fat yogurt, blended with real strawberry, raspberry, blueberry and blackberry. Wildberry
Smoothies are available all day for a limited time at participating Dunkin’ Donuts restaurants, joining the
brand’s other Fruit Smoothie flavors, Strawberry Banana and Tropical Mango.
According to Jeff Miller, Dunkin’ Brands’ Executive Chef and Vice President of Product Innovation,
“Our Fruit Smoothies are popular year-round, offering guests delicious beverage options lower in calories
that taste great and can be enjoyed anywhere, any time of day. As summer is a perfect time for exciting and
bold fruit flavors, our new Wildberry Smoothie is an ideal addition to our frozen beverage lineup, combining
real fruit and creamy yogurt with fantastic seasonal tastes of strawberry, raspberry, blackberry and blueberry.”
Today, the new Wildberry Smoothie will be front and center at the 14th Annual Solstice in Times
Square event. Thousands of yogis from around the world travel to the event each year to celebrate the
Summer Solstice with free “Mind Over Madness” yoga classes from sunrise to just before sunset in the heart
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3. of New York City. This year, participants will be greeted after class with this refreshing Fruit Smoothie made
with real fruit and low-fat yogurt at the Dunkin’ Donuts tent inside the Yoga Village.
As summer heat rises, Dunkin’ Donuts has other cool ways to escape escalating temps, including
several seasonal Coolatta frozen beverages. The brand’s frozen fun includes its newest Coolatta flavor, Sour
Apple, along with summer favorites Blue Raspberry and Watermelon varieties. In addition, Dunkin’ Donuts’
Coolatta lineup includes Strawberry, Minute Maid® Orange, Frozen Coffee Coolatta and the Vanilla Bean
Coolatta.
BOSTON AND ALBANY MARKETS ONLY: For a perfect afternoon pick-me- up that balances refreshment and
sweetness, this summer Dunkin’ Donuts has also introduced new Fruited Iced Teas.Tastefully fruity and fully
refreshing, Fruited Teas feature freshly-brewed Black or Green Tea mixed with real fruit juice and finished with
fruit. Fruited Teas are available in two flavors, Mango Pineapple and Blackberry. The Mango Pineapple flavor
will include peach and pineapple fruit pieces, while the Blackberry flavor will include strawberries. Both are
available for a limited time at participating Dunkin’ Donuts restaurants throughout the Greater Boston area
for a limited time.
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Finally, this summer iced coffee fans can sip the sweet taste of their favorite candy bars, as Dunkin’
Donuts has introduced new Heath and Almond Joy flavors. Dunkin’ Donuts’ Almond Joy iced coffee serves
up the famous combo of milk chocolate, almond and coconut flavors, while Heath flavored iced coffee offers
a delicious mix of milk chocolate and English toffee flavors. Both flavors are available in hot or iced coffees,
lattes or macchiatos for a limited time at participating Dunkin’ Donuts restaurants nationwide.
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
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About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods.
Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by
Brand Keys for 10 years running. The company has more than 11,800 restaurants in 44 countries worldwide.
Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information, visit www.DunkinDonuts.com.
Contact:
Lili Greenstein
(781) 455-8233 Ext. 0440
lili.greenstein.rfb@gmail.com
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4. Dunkin’ Brands Names Local Canton Franchisee Carlos Andrade 2015 Philanthropist of
the Year
Hi XX,
Hope all is well! I wanted to let you know that Dunkin’ Brands has named local Canton franchisee, Carlos
Andrade, the 2015 Dunkin’ Donuts Philanthropist of the Year.
Carlos Andrade has been a Dunkin’ Donuts franchisee for more than 30 years and has worked to help fund
various non-profits and community groups over the years including the Jimmy Fund, the Greater Boston
Food Bank and many more. Carlos not only donates to these organizations, but actively engages in charities
and non-profit organizations by contributing to local community events while also encouraging his fellow
franchisees to become more involved as well.
Below please find the full press release announcing the award and I have also attached an image from the
award ceremony. Please let me know if you’re interested in covering this or if you have any questions.
Best,
Lili
Dunkin' Brands Honors Canton, Mass., Franchisee As Dunkin’ Donuts Philanthropist of the Year
Carlos Andrade Named 2015 Dunkin’ Donuts Philanthropist of the Year
At Annual Franchisee & Enterprise Awards Ceremony
CANTON, Mass. -- Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, has named
Carlos Andrade of Canton, Mass., as the 2015 Dunkin’ Donuts Philanthropist of the Year -- one of the
company’s highest distinctions – at the 10th annual Dunkin’ Brands Franchisee & Enterprise Awards
Ceremony held recently in Boston.
“Carlos has been a Dunkin’ Donuts franchisee for more than 30 years, and his generosity is legendary,” said
Karen Raskopf, Chief Communications Officer, Dunkin’ Brands. “He has worked tirelessly in support of the
Jimmy Fund, the Greater Boston Food Bank and numerous other non-profits and community groups over the
years. Carlos defines what it means to be a philanthropist and demonstrates that business owners who are
active in their communities can truly impact lives.”
Mr. Andrade does more than simply write a check. He is actively involved in charities and non-profit
organizations, and is often seen driving his car full of Dunkin’ Donuts product donations to local community
events. He also gets fellow franchisees on board and encourages them to get more involved with their
communities.
“I’m honored to receive the Dunkin’ Donuts Philanthropist of the Year award, and couldn’t have done it
without the support and hard work of my entire team,” said Mr. Andrade. “Giving back to the communities we
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5. serve is at the core of the Dunkin’ Donuts brand, and I’m proud of the impact we’ve been able to have on our
communities over the years.”
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Brands Group, Inc.
With more than 19,000 points of distribution in more than 60 countries worldwide, Dunkin' Brands Group,
Inc. (DNKN) is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold
coffee and baked goods, as well as hard-serve ice cream. At the end of the first quarter 2016, Dunkin' Brands'
nearly 100 percent franchised business model included more than 11,800 Dunkin' Donuts restaurants and
more than 7,600 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass.
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Contact:
Lili Greenstein
(781) 455-8233 Ext. 0440
lili.greenstein.rfb@gmail.com
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6. Baskin-Robbins Ends National Ice Cream Month with the Celebrate 31 Promotion
Hi XX,
Hope all is well!
I wanted to inform you that on Sunday, July 31st Baskin Robbins, the world’s largest chain of ice cream
specialty shops, will end National Ice Cream Month by continuing their “Celebrate 31” promotion
nationwide, offering guests all regular and kids-sized scoops for just $1.31*.
Guests may enjoy this “Celebrate 31” promotions on a variety of specialty flavors including Pralines ‘n Cream,
Mint Chocolate Chip and Jamoca® Almond Fudge, as well as seasonal flavors like Summer Breeze
Cheesecake, S’more the Merrier, Berry Fruitful Greek Frozen Yogurt and Watermelon Splash. To honor the
United Service Organization’s (USO) 75th anniversary, guests can also enjoy USO Patriot Pop, which features
cherry, lemon and blue raspberry-flavored ices and is available for a limited time only.
Additionally, guests may also enjoy Baskin-Robbins new Polar Pizza, available in four sweet combinations:
OREO® Cookies ‘N Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, Jamoca® Almond
Fudge and HEATH®, and Chocolate Chip Cookie Dough.
Please let me know if you would be interesting in covering this or if you have any questions.
*Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and
toppings are extra. Excludes sundaes. Cannot be combined with other offers. Plus applicable tax.
I have included the full press release below for your convenience. Please let me know if you’d be interested in
covering this or have any questions.
Best,
Lili
Baskin-Robb's Ends National Ice Cream Month on a Sweet Notes with $1.31 Ice Cream Scoops on Sunday,
July 31
Guests can enjoy a sweet deal on their favorite ice cream as part of July “Celebrate 31” Promotion
CANTON, Mass. (July 18, 2016) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, will
end National Ice Cream Month on a sweet note by offering guests a special deal on their favorite ice cream
flavors on the last day of the month. On Sunday, July 31st at participating Baskin-Robbins shops nationwide,
guests can enjoy all regular and kids-sized scoops for just $1.31.* Baskin-Robbins’ “Celebrate 31” promotion
celebrates the brand’s “31 flavors” heritage of offering a different ice cream flavor for every day of the month.
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7. Guests can enjoy this special “Celebrate 31” deal on their favorite Baskin-Robbins flavors, including
Pralines ‘n Cream, Mint Chocolate Chip and Jamoca® Almond Fudge, as well as seasonal flavors like Summer
Breeze Cheesecake, S’more the Merrier, Berry Fruitful Greek Frozen Yogurt and Watermelon Splash. To honor
the United Service Organization’s (USO) 75th anniversary, guests can also enjoy USO Patriot Pop, which
features cherry, lemon and blue raspberry-flavored ices and is available for a limited time only.
“National Ice Cream Month is all about celebrating the joy that ice cream brings to our guests and
people across the country, one scoop at a time. That’s why we’re excited to end our favorite month of the year
with a sweet deal for our guests on July 31st as part of our ‘Celebrate 31’ promotion,” said Carol Austin, Vice
President of Marketing, Baskin-Robbins. “We hope our guests come in and enjoy a scoop of ice cream with
their friends and family as we continue our National Ice Cream Month celebrations.”
In addition, Baskin-Robbins recently announced a new addition to its frozen dessert menu with its Polar
Pizza, an ice cream treat guests can eat like a pizza. Polar Pizza is available in four delicious featured
combinations: OREO® Cookies ‘N Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup,
Jamoca® Almond Fudge and HEATH®, and Chocolate Chip Cookie Dough. Guests also have the option to
create a customized Polar Pizza by combining a tasty Chocolate Chip Cookie or Double Fudge Brownie crust
with their favorite ice cream flavor and any combination of fun toppings.
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen
desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins),
Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
* Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and
toppings are extra. Excludes sundaes. Cannot be combined with other offers. Plus applicable tax.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 37th
annual Franchise 500® ranking in 2016, Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600
retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose
passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN)
family of companies. For further information, visit www.BaskinRobbins.com.
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8. Baskin-Robbins Announces Launch of New BR Mobile App Available for iPhone
and Android Devices
Guests may download the BR Mobile App for free, nationwide on all iPhone and Android devices.
CANTON, MA (XXXX, 2016) – Baskin-Robbins, the world’s largest chain of ice cream specialty
shops, is excited to announce the launch its new mobile app nationwide. Guests may now enjoy
sweet treats more quickly and conveniently than ever before. With the new Baskin-Robbins Mobile
App, paying for your ice cream fix is simple and swift as guests can effortlessly scan their smartphone
when making an in-store purchase. App users can pay for their orders with Baskin-Robbins Card,
receive promotions, coupons, view nutritional information, send BR Cards and much more.
The Baskin-Robbins Mobile App, available free for download nationwide on iPhone and Android
devices, connects guests to the brand with exciting new features including:
• Finding Baskin-Robbins Stores using the store locater feature. A detailed store locator
makes it easy to find direction and information about local Baskin-Robbins locations, including
store hours, address, and more.
• Browse BR’s Menu and view nutritional information on store products. The Baskin-
Robbins Mobile App allows its guests to easily look up exciting new favors available in store.
Guests may also view nutritional facts on their favorite Baskin-Robbins products.
• Purchase a BR Card directly from the app using a major credit card. Guest may purchase
BR Cards with the Baskin-Robbins Mobile App by connecting any major credit card to make in-
App purchases.
• Purchase and send BR Cards to friends and family. The Baskin-Robbins Mobile App not
only allows its users to purchase BR Cards, but share them to make someone else’s day even
sweeter.
• Stay informed of current and upcoming Promotions and Events. Baskin-Robbins provides
its guests various Promotions and Event throughout the year. Be the first to know about them
simply by clicking on the “Events” page.
• Access Deals and Coupons to be redeemed in store. Make your in-store purchase even
better with various deals and coupons available only on the Baskin-Robbins Mobile App.
To enjoy the new Baskin-Robbins Mobile App, guest may download it free on iPhone and Android
devices in the App Store, Google Play Store, or through the Baskin-Robbins website at https://
www.baskinrobbins.com/app.
Guests are encouraged to take advantage of the new Baskin-Robbins Mobile App and enjoy featured
items and flavors including OREO® MILK ‘N CEREAL, OREO® ICE CREAM COOKIE SANDWICH
CAKE, and TRIO DE JANEIRO.
• OREO® MILK ‘N CEREAL – Cereal milk-flavored ice cream with OREO® cookie pieces,
frosted corn flake cereal pieces, and a frosted corn flake cereal ribbon
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9. • OREO® ICE CREAM COOKIE SANDWICH CAKE – Chocolate-flavored forested cake,
topped with Baskin Robbins® OREO® Ice Cream Cookie Sandwiches
• TRIO DE JANEIRO – Kiwi, Blue Raspberry, and Lemon sherbets. This flavor is in the colors of
the Brazilian flag to tie in to the games taking place in Rio de Janeiro in August.
“We are so excited to announce the launce of our new Baskin-Robbins Mobile App. Not only will
guests be able to purchase items in stores, but also stay in the loop with promotions, coupons, events
and deals. We always strive to provide our guests with the best possible experience and we hope that
our guests take advantage of this service,” said Carol Austin, Vice President of Marketing, Baskin-
Robbins. “In addition to the App, during the month of August, we will offer our guests delicious new
flavors including OREO® MILK ‘N CEREAL, OREO® ICE CREAM COOKIE SANDWICH CAKE, and
TRIO DE JANEIRO – in honor of the 2016 Olympic Game taking place in Rio de Janeiro.”
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and
frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/
BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/
BaskinRobbins).
OREO® is a registered trademark of Mondelēz International group, used under license.
*Limit one mobile app account per guest. App available only on iPhone and Android devices. Guests
must use a unique email address or Facebook account to create a Baskin Robbins account. BR Card
balance displays on both the SmartReceipt and app.
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About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur
magazine's 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world's largest chain
of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop
ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was
founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300
ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-
Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further
information, visit www.BaskinRobbins.com.
Contact:
Justin Drake
Dunkin’ Brands
781-737-5200
justin.drake@dunkinbrands.com
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