Elevating Employee Experience with Communications
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The modern workforce is changing. Today’s employees are overloaded with information and notifications, remote and contingent workers are becoming increasingly common, and Google estimates that 80% of the workforce are in ‘non-digital’ jobs — they're on manufacturing floors, in hospitals and retail stores. The challenge is that companies are struggling to connect and communicate with their employees to give them a great employee experience. Watch our webinar where Stefanie Lightman, Limeade Head of Brand Management discusses the communications challenges many organizations face, the role of technology in reaching and engaging distributed workforces, and the impact of effective communications on the employee experience.
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Elevating Employee Experience with Communications
- 2. Head of Brand Management Limeade Stefanie Lightman Solutions Architect Limeade Ryan Shirah
- 3. [BKG color/image] is the key driver for organizational effectiveness, performance & innovation. COMMUNICATION
- 4. GOALSFORTODAY • Recognize the challenge • Uncover the impact of effective communications • Leave inspired!
- 5. The employee experience happens every day
- 6. With Limeade, every employee knows their company cares Care and support for the whole person WHOLE PERSON
- 7. With Limeade, every employee knows their company cares Care and support for the whole person WHOLE PERSON Every manager, team and leader inspires and supports you WHOLE COMPANY
- 8. With Limeade, every employee knows their company cares Care and support for the whole person WHOLE PERSON Relevant resource to the right person at the right time WHOLE ECOSYSTEM Every manager, team and leader inspires and supports you WHOLE COMPANY
- 9. WASTE OF TIME Departments and efforts vying for employees’ time without regard to what matters to them DILUTED ATTENTION Employees are asked to monitor dozens of apps, solutions and destinations DISENGAGED EMPLOYEES Non-deskworkers are ignored and disconnected Chat Social Network Intranet Communities Dashboards Newsletter Payslip Time-off Onboarding Ideation Surveys Expert Search Instructions Education Training Approvals Procedures Confirmations Alerts Processes Workflows & Processes Internal Comms HR Operations Badges Compliance All-hands Kudos Stay fit Benefits Reminder Incidents Offices Time recording Meetings
- 10. REACHPEOPLEATALLLEVELS PHYSICAL Reach employees where they are EMOTIONAL Put yourself in the employee’s shoes EFFICIENT Provide return on invested time
- 12. THINKINGOUTSIDE THEDESK 35,000 employees looking for a better way to stay connected • Access to corporate andlocal news • Top documents at their fingertips • Less time wasted onadministrative tasks
- 13. DEMOSTRATINGCARE Reaching employees where they are as a support system when they need you most • Check-in posts reached all affected areas • Hotlines and relevant health & were easy to get to • Team members rallied and raised & rebuild efforts
Notas del editor
- Thank you for taking the time to join Ryan and me today. Communication seems like such an obvious concept but there are truly many layers. As communicators and HR professionals, you spend a great deal of time communicating but it just seems that no matter how much we do, employees still tell us they feel disconnected. Or the programs you launch aren't getting the participation you need. So why is that? It's easy to say it all comes down to effective communications but today we are going to challenge this statement a bit. I believe most of you joining us know how to communicate but we still aren't connecting what we communicate with the employee experience.
- So today we'll spend some time digging into this challenge and propose some way to be more effective in your communication efforts. And most important our goal is that you all leave inspired. Inspired to look at how your organization approaches communications, perhaps challenge the ways things have been done and with some great examples and stories to share with your colleagues back in your offices so you can bring them along on this journey as well.
- Our communications and our initiatives are wrapped up in the employee experience and the employee experience happens every day. It can be how I am treated/supported on my first day on the job or in a new role Maybe it's when I return for a leave of absence Or maybe as simple as the company rolling out a new policy or announcement and how I'm experiencing it Every moment is an experience and the awesome part is that we have the opportunity to impact each employees experience every day
- Today we are going to focus on that employee experience and the impact communications can have but let's break it down even further What is it like for the individual employee - When I arrive in the morning or to my shift to I have what I need to be successful. Maybe I'm a nurse and need access to some important documents. Perhaps I'm a store front manager and I want to know what items are new or selling the most so my store can be successful.
- And can I connect with my mananger and with my team. Is it easy for a team member to inspire me by sharing something they've done. Or can my manager quickly send me a note about a job well done. The beauty of the employee experience is that even if our individual job is an independent role (maybe I am the only one in the stock room doing inventory that day) I am part of a team and even more, I am part of an entire company – do I feel connected to that entire company every day?
- And then of course our companies wouldn't work if we didn't have a well running ecosystem. And many of you joining today are responsible for much of what makes up this ecosystem in your organization. Whether it's a new HR portal or time tracking system. Or new event to support diversity and inclusion initiatives. The employee experience is made up of all these layers. It's me, my team, my leader, my organization and the entire ecosystem.
- But what we see and why we are having this conversation today is that that picture we just built can be pretty overwhelming. And we as communicators can be frustrated that we put all this effort into connecting with our employees and they just aren't responding. When I meet with companies, I see so often that the biggest challenge is not with the intentions behind creating a great employee experience but with the reality of reaching your employees. You have nurses who need to care first for patients and worry about leveraging hospital resources second You have employees on your manufacturing floor who need to be completely engaged in what they are doing and not worried about looking up their latest paycheck We so often communicate to these employees but overlook how overwhelming it can be to be in their shoes.
- So let's fix that. In a minute Ryan (the cool looking one who's joining me today) is going to spend some time showing us some xamples of how employees can have a better experience when it's in the context of them. And by that I mean when we spend time to truly reach our employees There are three dimensions of reach and each of these dimensions has been considered when we look at the many use cases where you can leverage Limeade Communications. •Physical… Everyone can have what they need, when they need it. •Healthcare: Can we take the stress off nurses plates by getting their information to them easily and without needing to find a terminal and access without login barriers? •Emotional… Connecting with an employee. As an employee “What’s in it for me?”, what helps me get “My job” done more efficiently. •What does the Retail manager need? Information to take care of their staff effectively, tools to streamline administrative tasks quickly like scheduling so that they can focus on their team. •If you understand the employee and can offer them what they need, the connection is powerful. •Efficient: Respect an employees time. Our employees are busy… How do we get them the hundreds of items they need to know in a way that is thoughtful and respectful of their time. •If I am a Plant manager, how can you get me what I need to know to be my best when I have limited time to achieve my goals? I can’t spend time searching for the answer.
- Let’s now talk about the how… If we agree we could all be better communicators, how do we inspire that change. There are many aspects of this and one of them can be the right tools to inspires this change. Ryan is going to walk you through this approach. What if you were able to go back home and partner with others in your organization whom are competing for your employees attention and partner in a solution which gave employees all they need in a single place. As Ryan walks you through this example, think about your own organization and how this might apply. After, we will start sharing some ideas so you can go back home with those (I’s) I mentioned… --- So how do we address this. If we agree we could all be better communicators, how do we inspire that change. There are so many aspects of this and one of them can be the right tools to inspires this change. Ryan is going to walk you through this approach. What if you were able to go back home and partner with all the others in your organization who are striving for your employees attention and but them first. Give them a tool that offers them one place to go for everything they need. As Ryan walks you through this example, think about your own organization and how this might apply. After we are going to start some idea sharing so you can go back home with those Circled Is I mentioned.
- Talk about encompass health as a case study – if not talking to healthcare you can still relate the story to any non desk populateion 35,000 employees and most were in facilities not tied to a desk (ie nurses, clinicians) Needed a way to reach them and saw the opportunity to utilize mobile as the channel Hive is the app and all employees have access – it’s the one stop shop for News from corporate and at a local level (ie what’s happening in their specific facility) Top documents they need while on the job (ie. nurses have the latest policies on hand and don’t have to wait to log onto a shared kiosk) Employees can see key HR information that helps them stay informed and cared for by their company – hourly workers can see that their pay checks are available and the hours are correct – helps with stress & frustration – employees have a snapshot of ”my benefits” when a family member or they are at the doctors they know right away what is covered – another way Encompass Health cares for their employees making it easy to have this information at their finger tips They want to provide value to their busy staff – give them the resources they need and allow the staff to stay focused on patient and family care. Make their life at encompass health easier.
- Fortune Brands is a leading home products manufacturing company with 25,000 employees, the majority of whom work in manufacturing facilities, distribution centers and warehouses in the U.S. and around the globe. In fact, about 70% of its employees are deskless workers. In addition to the challenge of communicating with a large group of employees who don’t work in front of a computer, the company has a decentralized structure with three distinct divisions — each with their own leadership teams, systems and priorities. DEMONSTRATING CARE DURING HURRICANE FLORENCE With a significant employee population in North Carolina, Hurricane Florence was top of mind for Fortune Brands. Throughout the disaster, the company not only wanted to account for their employees, but ensure they had the resources needed to stay safe and secure. For the Kinston, North Carolina locations, the app was the primary tool of communication since the phones went down in the storm. Uses included: • Check-In posts were sent to all NC locations. The MBCI Kinston Check- In got 60 comments and 379 detailed views; New Bern’s got 71 comments and 600+ views. • Hotlines and relevant health & wellness resources were promoted on the app. • The lead Safety Officer’s update got 1,400+ detailed views, double the views of the #2 most-viewed post. The Limeade Communications app allowed Fortune Brands to act as a support system in a difficult time and show employees they care. Employees were relieved to have access to information that did not rely on email or phone lines and were able to connect with colleagues enduring the storm. In the months following, associates used the app to raise more than $55,000 for relief and rebuilding efforts. limeade.com | © 2019 Limeade