The document provides information on what it takes to be a successful CEO or entrepreneur. It lists several key qualifications and skills needed such as an MBA degree, proven leadership qualities, strong financial understanding, perseverance, excellent networking skills, ability to analyze data and make decisions, strong communication and negotiation skills, an innovative mindset, and ability to comply with legal systems. It also describes several core abilities that are critical for senior managerial positions, such as getting results by working at all organizational levels, creating and upholding an inspiring culture, attracting and motivating top talent, driving innovation, formulating effective strategies, and communicating well with stakeholders.

1. Future CEOs & Entrepreneurs
Wanted TURN TO APPLY

2. WHAT IT
TAKES TO BE
ONE?
Professional Education Qualification -
Preferably an MBA
Proven Leadership Qualities
Thorough Financial Understanding
Perseverance
Excellent Networking Skills
Ability to See Through Data and
Decision Making
Impeccable Communication & Negotiation Skills
Go Getter
Strategic and Innovative Mindset
Compliance to Legal Systems
Additional critical aspects considered while choosing
a candidate for senior managerial positions.
The ability to achieve ambitious operating goals by
working at all levels of an organization—gathering
resources from the board or senior executives;
delegating responsibility for execution to direct
reports; working with other company departments,
suppliers and customers; and helping the team to
identify and overcome obstacles to reaching the goals.
The ability to articulate core values such as
customer value creation, integrity and respect for the
individual; win employee buy-in of those values; and
create processes to ensure that the organization’s
culture is used in hiring and promotions.
GETTING RESULTS:
CREATING CULTURE:
The ability to attract and motivate a highly talented
team that can set ambitious goals and achieve them
while collaborating and communicating clearly.
ATTRACTING TALENT:
The ability to create an environment that encourages
talented employees to generate new ideas, spurring
revenue growth and boost operational effectiveness
and efficiency.
DRIVING INNOVATION:
The ability to analyze a company’s future
opportunities, to develop and execute strategies to
capture those opportunities, and to communicate the
strategies in a way that engages the organization.
FORMULATING STRATEGY:
The ability to communicate effectively with
stakeholders, including the board, investors and
communities—which is particularly useful during a
crisis situation, a significant cost reduction or a
product recall, for example.
COMMUNICATING WITH
STAKEHOLDERS:

3. FACTS ABOUT MBA
DID YOU KNOW THAT FIRST BUSINESS SCHOOL
WAS ESTABLISHED IN 1881?
BETTER RETURN ON INVESTMENT
ROI from MBA degree is good as B-school provides skills
which pay off handsomely in long-term career.
MBA course is 65% to 82% practical depending upon the
specialization and rest is theory.
Whether you are an engineer, a teacher, a banker, or an
entrepreneur, the program imparts skills that are
deployable by all at the workplace.
An MBA prepares individuals for many types of careers.
According to a survey by the Graduate Management
Admissions Council, 64% MBA graduates of year 2012 used
their MBA to change careers.
Some of the more common jobs an MBA prepares one for
include:
Business Development Manager
Director (of a Department)
Entrepreneur / Founder
Finance Manager
Management Consultant
Marketing Manager
Portfolio Manager
Project or Program Manager
Operations Manager
Healthcare Facility Manager
MBA paves the way for a most coveted degree, such as
PhD and DBA
ACADEMIC ADVANCEMENT
TOP TEN EMPLOYERS OF MBA GRADS
CAREERS
APPLICABLE TO EVERY FIELD
MUST FOR EVERY ‘C - SUITE’ POSITIONS
The case method was created at Harvard Business
School in 1924.
The first online MBA program was offered by Aspen
University in 1987.
MBA programs are among the most generalized in the
world. If you enroll in one, you will study many different
fields within business, which will in turn prepare you to
pursue a career in a variety of fields.

4. An MBA (Masters in Business Administration) is the most
sought-after graduate degree globally. The degree is
versatile and used all over the world, and can offer a major
boost to anyone’s career.
There are lot of benefits associated by doing MBA, world's
premier postgraduate qualification. MBA helps in
enhancing an individual's ability to understand real life
problems. It is valuable in all professions. Top Managerial
positions in any industry go to persons having required
qualification or capability of management.
It is a Professional Degree
Internationally Accepted Qualification
Most Considered for a Promotion
For Seeking a Career Shift or Change in Field
Entrepreneurship
Futuristic and Scalable
WHY MBA?
The average salary for an MBA graduate is considerably
higher than that of an employee with a regular master
qualification.
HIGHER SALARY
Studying an MBA forces you to get out of your comfort
zone, deal with the latest issues, apply the newest
management techniques and constantly challenge
yourself, your practices and your approaches. An MBA also
provides you with the channels that will keep this
challenge alive and push you to continuously improve.
NEW SKILL AND KNOWLEDGE
ACQUISITION
As mentioned before, through studying an MBA you
become part of a great network of professionals and
companies and you constantly challenge yourself with the
newest problem-solving. These things together give you a
great overview of the business world, a deep
understanding and a certain receptiveness to the slight
changes of this environment.
A HOLISTIC PERSPECTIVE
OVER THE BUSINESS WORLD
It is estimated that 70% of the MBA graduates worldwide
are senior managers or board directors.
Whether you wish to further your current career by
advancing in a leadership position, or you want to pursue a
new career, an MBA is definitely going to boost your
chances of achieving these goals
BETTER CAREER OPPORTUNITIES
As an MBA student you have great networking
opportunities. You gain access
to the extensive alumni network of the particular MBA
programme and of others (professionals with key positions
to whom you already have a direct link through the MBA
education you possess). This extensive, well consolidated
business network is bound to pay off throughout your
whole career making you the first-hand recipient of all
relevant information in the field and giving you better
chances at seizing the best opportunities.
BETTER CONSOLIDATED
BUSINESS NETWORK
TOP REASONS TO CONSIDER AN MBA:

5. “MBA candidates have experienced rigorous
academic programs, project work in team
environments, internships with industry
leaders, and, in many cases, international
business experiences. All of these
experiences, in and out of the classroom,
develop critical-thinking, problem-solving,
and team-oriented skills that enhance their
overall business acumen and provide
advantages in a very competitive job market.”
Tisa Head, Executive Vice President of
Human Resources, Navy Federal
HEAR WHY
RECRUITERS
PREFER HIRING
MBA GRADS?

6. The Geneva Business School is part of an established group
of learning institutions which include some of the most
renowned and progressive schools in Switzerland such as
St. George’s School in Clarens, the country’s first English
school established in 1927.
In 1995, IFGP (Institut de Formation en Gestion du
Patrimoine) was established to provide instructions to
mainly local Swiss private bankers. As demands for global
banking and finance outpaced the local demands, University
of Finance was created in 2001 to provide education in
international banking and finance. As GBS’ strategic
positioning shifted, the name was changed in 2010 to
Geneva Business School (GBS) to emphasise the
importance of our location, specialty, and specificity.
APPLICATION BASED PEDAGOGY
KNOW YOUR UNIVERSITY
HISTORY
At Geneva Business School we provide an exclusive and
privileged education in a stable environment, inspired by the
Swiss learning ideal. Through the concentration of CORE,
ORIENTATION and ELECTIVE courses, GBS strives to provide
the best foundations for all of its students.
SWISS QUALITY
Geneva Business School has campuses around the world,
including Barcelona (Spain), Boston (USA), Moscow
(Russia), Aztana (Kazakhstan), UAE and Saudi Arabia
INTERNATIONAL CAMPUS PRESENCE
Geneva Business School programs are accredited through
IACBE, CHEA, EduQua, ECBE, WHED and Swiss Private
School Register.
ACCREDITATION
All our courses are lectured by highly respected
professionals who offer to our students an invaluable and
practical insight to the world of business through their
many years of experience.
The majority of our faculty members have doctorate degrees
in their area of specialisation, in addition to a minimum of 10
years professional experience.
FACULTY
Technology rules the world today, which allows us to
replicate face to face teaching techniques; learners are able
to enjoy the same experience they would have in a traditional
classroom.
One of the major advantages of application based instruction
is that it makes learning more like real life. It's an in-depth
investigation of a real business topic worthy of students’
attention and effort.
The GBS UAE programs have accreditation for their business
programs through the International Assembly for Collegiate
Business Education (IACBE) and are listed in the IACBE
members’ accredited list
BLENDED LEARNING
UAE PROGRAMS ALSO RECOGNISED
BY IACBE
Students can study abroad a part of the program at any of our
international campuses.
TRANSFER BETWEEN CAMPUSES
GBS offers a number of dual degree programs upon
completion of a master degree, at affordable fees.
DUAL DEGREE
Your 24x7x365 consolidated source for information and
resources important to students.
LEARNING MANAGEMENT SYSTEM -
EXTRANET
GBS MBA is worth 90 ECTS.
FULL MASTERS (90 CREDITS)

7. KNOW THE PROGRAM
SUITABLE TO YOU
COMMON UNITS
[ 36 ECTS ]
Quality Management
Effective Project Management
Human Resource Management
Principles of Finance
Strategic Management
International Business Law
Research Methodology
Introduction to Databases
INTERNATIONAL
MANAGEMENT
[18 ECTS]
E-business Principles
Foreign Market Analysis
Business Communication
Marketing of Services
Operations Management for Masters
Corporate Social Responsibility
Leadership for Management & Business
Organizational Behaviour
Case Study 1 -
Case Study 2 -
Managerial Economics
Business Strategy and
Consumer Behavior
Case Study 1 -
Case Study 2 -
Contract & Procurement
Management
Project Cost & Schedule
Control
Case Study 1 -
Case Study 2 -
Contract & Procurement
Management
Quality Assurance & Audit
PROJECT & OPERATIONS
MANAGEMENT
[18 ECTS]
Project Risk Management
Leadership for Management & Business
Business Operations Ethics
Project Operations Management
QUALITY MANAGEMENT
[18 ECTS]
HEALTHCARE
MANAGEMENT
[18 ECTS]
GLOBAL BANKING &
FINANCE
[18 ECTS]
HUMAN RESOURCE
MANAGEMENT
[18 ECTS]
Healthcare Accreditation
Healthcare Leadership
Healthcare Ethics
Healthcare Operations
Leadership for Finance Professionals
Finance Risk Management
Operations Management in Banking
& Finance
Ethics in Finance
Leadership for HRM Professionals
Strategic Operations Management
Global Ethics
Organizational Behaviour & Change
Management
EDUCATIONAL LEADERSHIP
& MANAGEMENT
[18 ECTS]
GLOBAL LOGISTICS & SUPPLY
CHAIN MANAGEMENT
[18 ECTS]
MASTER THESIS
[36 ECTS]
Leadership Skills for Education Management
Effective Operations Management
Corporate Social Responsibility
Organizational Behaviour & Change
Management
Leadership for Management & Business
Operations Management for Masters
Quality Management Systems
Business Operations Ethics
Corporate Social Responsibility
Management of Service Quality
Operations Management for Masters
Leadership for Logistics & Supply Chain
As the final element in the master's
degree, the thesis gives the student
an opportunity to demonstrate
expertise in the chosen research
area, under the guidance of an
advisor.
Case Study 1 -
Case Study 2 -
Healthcare Planning &
Procedure
Healthcare Evaluation
Case Study 1 -
Case Study 2 -
Entrepreneurship and
Innovation in Education
Instruction, Curriculum &
Assessment
Case Study 1 -
Case Study 2 -
Contract & Procurement
Management
Logistics
Case Study 1 -
Case Study 2 -
Organizational Training &
Development
Talent Management
Case Study 1 -
Case Study 2 -
Merger & Acquisition
International Financial
Management

8. THE WORLD IS OUR CLASSROOM
KNOW YOUR CLASS
60 countries represented
by our students,
alumni, and faculty
DEMOGRAPHICS
MBA
Field: CSR
Clay Gervais Dr. Janos Petnehazi
DBA, M.Com
Field: MIS
Ph.D , MSc
Field: Quality Mgmt., OB
Dr. Rebel Hanna
Dr Dominique Xardel
PhD
Field:MarketingManagement
Ph.D
Field: Corporate Governance
Dr. Stephen Letza Divya Nambiar
MBA, PMP-PMI
Field: Project Management
Allan Gardner
MBA
Field: HRM, Leadership
Ph.D - Field: Project &
Operations Management
Ph.D, MA
Field: Communication, HRM
Ph.D, MPhil
Field: Research, Marketing
PhD, MBA
Field: Finance, Accountancy
MBA
Field: Information Systems
Mark Hatton
& many more professionally
qualified faculty....
KNOW YOUR MENTORS
Average Work
Experience
years
10
Age
years
23
Nationalities
60 years
60
Dr. Tony Jewels Dr. Leah McMillan Dr. Pooja Joshi Dr. Welcome Sibanda

9. ASSESSMENTS
INVESTMENT
Registration Fee:
Course Fee: (AED 1,900 X 18)
Master Thesis:
Administration Charges:
AED
AED
AED
AED
2,500
34,200
2,500
2,600
Graduation Ceremony
Attestation of Certificate
AED 1,000
AED 2,000
Optional Charges
Total : AED 41,800
Financial Commitment
Assessments help evaluate learners’ understanding, interpretation and readiness of
deployment of knowledge of the units.
The units as fundamentals of business functions that professionals practice or interface each
day are also gauged in a practical manner. Evaluation methods include but not limited to:
Case studies / Caselets
Presentations
Individual/group assignment
Class activity
Debates
Simulation
Multiple Choice questions
Short descriptive questions
Time
Few are held in class while some are take home activities.
Tuition fee to be paid at the start of every unit. Investment is subject to change without prior intimation.
Mode of Payment
Cash Card Cheque
Cheque drawn in favor of
Lincoln University of Business
& Management FZE
Account Number
IBAN No
Swift Code
Bank Name
: 6205262278
: AE930350000006205262278
: NBADAEAASHA
: National Bank of Abu Dhabi, Sharjah
Bank Transfer
Units
consist of
Smart learning /
Self guided
sessions
Missed units
can be taken
online
Duration:
14-16
months
12
hours over
weekends

10. TESTIMONIALS
MOHAMMAD KHAMIS BAKR
IT Consultant, Cisco
“The biggest strengths of the GBS
MBA program are the professors’ mix
of real-world experience and academic
rigor and the opportunity to meet strong,
like-minded classmates”
OSHBA AL TUNAIJI
Training & Development, DNATA
“The MBA program is indeed flexible
and affordable. I strongly recommend
working adults to join the course to
understand business and management
in-depth”
MOHSIN MUNAF
Entrepreneur
My degree propelled my career in
aviation and my yearning for
entrepreneurship, which led to the
launch of my own firm. I apply lessons
learned at GBS every day and the MBA was
a catalyst for the rest of my life, both
professionally and personally.”
NATHALIE PEETERS
Executive Assistant, Belgium
Embassy
“I chose GBS because I wanted a
school with a great reputation
academically, a strong alumni base
and a convenient location. I found the
experience to be a very, very
challenging academic pursuit, but it was
life-changing in the most positive ways and
worth the sacrifice. I apply what I learned in
the classroom every day.”
DO YOU HAVE THESE WITH YOU ?
Watch our students speak on www.lincoln-edu.ae
1
Bachelor degree or
equivalent along with
transcript in English.
7
A Learning, professional and
openness to change attitude
is a prerequisite.
4
2 5
3 6
One recent colour
passport photo.
Photocopy of valid
passport / permit.
Updated Resume / C.V.
Motivation letter providing
reasons for wishing to study
in the desired program at GBS.
Mandatory entrance / bridge
examination for special
learners.

11. HOW WE SCORE
Fastest MBA in Switzerland, while you work
Generally between 18 months - 36 months to complete
HOW IS GBS MBA COMPARED TO THE REST?
months
14
months
18
FLEXIBILITY
STUDY MODEL
Highly flexible
learning approach
for working adults
Inflexible learning approach
for working adults. More suited
for full-time students
Study 1 unit per 3 weeks
(perfect for working adults)
Wide range of
specializations
Usually limited choice of
specializations or no choice at all
Study several subjects per semester
(perfect for full-time learners)
SPEED
COST
SPECIALIZATIONS
ACCREDITATION
SUPPORT
Among the most affordable
MBAs in Switzerland
Generally $30-40K
but ranging upto $100K
Fully accredited and globally recognized
Personalized student
and academic support
Generally impersonal student
and academic support
(some offer email only support)
Same accreditation but generally
limited industry recognition
(viewed too theoretical by most)

12. Sharjah, UAE
406, Al Reem Towers,
Above NBAD &
Ministry of Foreign
Affairs, Buhaira
Corniche, Sharjah
PO Box - 83608.
Tel: +971 65982111
Fujairah, UAE
1101, Creative Tower
Near DU & NBF
P O Box: 300927 Fujairah
Tel: +971 65982121
Dammam, KSA
Building 703,
Khaleej Road
Alkowther Area
(Beside Lagoon Mall)
Dammam- Saudi Arabia
Tel: +966 13 856 6118
Geneva, Switzerland
Avenue Blanc 53, 1202
Geneva, Switzerland
Tel: +41 22 906 94 94
Gran Via de les Corts
Catalanes, 617 ppal.
08007 Barcelona, Spain
Tel: +34 93 481 65 06
Bahrain Tower,
2nd Floor, Office #213
Olaya, King Fahad Rd.
Riyadh 12214-2393,
PO Box: 8953,
Saudi Arabia
Tel: +966(0)11 2795077
Riyadh, KSA
lincoln-edu.ae
Barcelona Campus
In association with
www.mygbs.ch