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The Burtch
Works Study
Salaries of Predictive
Analytics Professionals
2017
5th Annual
Predictive Analytics
Salary Study
Compensation & demographic data
Base salaries, plus bonuses
Job category
Industry & region
Residency status
Education & gender
In this deck
Identifying predictive analytics professionals
Demographic profile
Salary changes and trends
Other noteworthy findings
Key trends and implications
Identifying
Predictive Analytics
Professionals
Predictive Analytics
Professionals are…
Working with vast
quantities of (mostly
structured) data
Gleaning insights via
model development
Prescribing action for
their organization
Predictive Analytics
Professionals have…
Formal training in a traditional program:
Statistics
Mathematics
Operations Research
Economics
Experience with new programs:
MS in Predictive Analytics
MS in Business Analytics
Training through MOOCs or bootcamps:
Coursera, Udacity, Metis, etc.
Using traditional analytics tools
R
SAS
SQL
Experimenting with other tools
Python
Hive
Hadoop
Spark
Data visualization
Predictive Analytics
Professionals are…
Predictive Analytics Professionals are increasingly
supporting open source tools
Predictive Analytics Pros
R
42%
SAS
39%
Python
20%
Burtch Works © 2017
41% 41% 42%
16%
20%
59%
43% 39%
0%
20%
40%
60%
80%
100%
2015 2016 2017
Predictive Analytics tool preference over time
R
Python*
SAS
*Python option added in 2016
Burtch Works © 2017
Predictive Analytics Professionals
don’t include
Web Analytics
Traditional MBA’s
Business Intelligence
Information Technology
Survey and Marketing Researchers
Excel, PowerPoint,
Adobe Analytics,
Google Analytics,
Tableau
Predictive Analytics vs. Data Science
Predictive Analytics Professionals
Analyze data to glean insights
and prescribe action
Quantitative skills
Structured data
Data Scientists
Analyze data to glean insights
and prescribe action
Quantitative skills
Unstructured, streaming data
Computer science/coding
Work on every stage of data life-cycle
© 2017 Burtch Works LLC
Demographic Profile
Profiles matched to job categories
Individual Contributors
Level 1: 1-3 years of experience
early career professional
Level 2: 4-8 years
hands on, more advanced
Level 3: 9+ years
analytics subject matter expert
Managers
Level 1: 1-3 direct reports
tactical manager
Level 2: 4-9 direct reports
leads a function
Level 3: 10+ direct reports
executive leader, sets strategy
© 2017 Burtch Works LLC
Predictive Analytics Pros are young
0
100
200
300
400
500
600
700
0-5 6-10 11-15 16-20 21-25 26-30 30+
Years of Experience
Data © 2017 Burtch Works LLC
PredictiveAnalyticsProfessionals
Predictive Analytics Pros are
highly educated
Ph.D. ABD
1% Ph.D.
16%
Bachelor's
12%
Master's
71%
Data © 2017 Burtch Works LLC
Many Predictive Analytics
Pros are foreign born
U.S.
Citizen
61%
Other
1%
F-1/OPT
4%
H-1B
16%
Perm.
Resident
18%
Data © 2017 Burtch Works LLC
Over half of early-career
Predictive Analytics Pros
are foreign born
0% 20% 40% 60% 80% 100%
IC-1
IC-2
IC-3
U.S. Citizen H-1B F-1/OPT
Perm. Res. Other
Data © 2017 Burtch Works LLC
Financial Services & Adv/Mktg employ
the most Predictive Analytics Pros
0% 10% 20% 30%
Academia/Gov
CPG
Healthcare/Pharma
Corporate-Other
Retail
Consulting
Tech/Telecom/Gaming
Advertising/Marketing
Financial Services
Data © 2017 Burtch Works LLC
27%
of Predictive Analytics
Pros are female
Data © 2017 Burtch Works LLC
36%
of executive leaders
are female
11%
of early-career
Predictive Analytics
Pros are female
Data © 2017 Burtch Works LLC
Compensation
of Predictive Analytics
Professionals
Predictive Analytics salaries are leveling off
Individual Contributors
$0 $50,000 $100,000 $150,000 $200,000 $250,000
IC-1
IC-2
IC-3
2017
2016
+3%
0%
+4%
$130,000
$95,000
$78,000
Data © 2017 Burtch Works LLC
5-Year Salary Trend:
Individual Contributors
Level 2013 2014 2015 2016 2017
IC-1 $65,000 +14% +3% -1% +4%
IC-2 $85,000 +4% +2% +6% 0%
IC-3 $115,000 <1% +9% +1% +3%
Data © 2017 Burtch Works LLC
Predictive Analytics salaries are leveling off
Managers
$0 $50,000 $100,000 $150,000 $200,000 $250,000
MG-1
MG-2
MG-3
2017
2016
+8%
+1%
0%
$177,000
$130,000
$243.5k
Data © 2017 Burtch Works LLC
5-Year Salary Trend:
Managers
Level 2013 2014 2015 2016 2017
MG-1 $120,000 +2% +3% +4% 0%
MG-2 $151,500 +6% +6% +4% +1%
MG-3 $215,000 +5% +4% -4% +8%
Data © 2017 Burtch Works LLC
Additional
Findings
Residency trends show strong
interest among citizens at early
career level
0% 20% 40% 60% 80% 100%
2015
2016
2017
U.S. Citizen H-1B F-1/OPT
Perm. Res. Other
Data © 2017 Burtch Works LLC
Predictive Analytics Pros with
advanced degrees earn more
Master’s, 64%
Master’s, 59%
Master’s, 48%
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Bachelor's Master's Ph.D.
Level 1 Managers
$122k
$132k
$135k
Data © 2017 Burtch Works LLC
$140K
West
Coast
Midwest
Northeast
Coastal Predictive Analytics Pros earn higher salaries
Level 1 Managers
$126K
$135K
Data © 2017 Burtch Works LLC
Salaries vary by industry
Level 3 Individual ContributorsData © 2017 Burtch Works LLC
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Advertising/
Marketing
Consulting CPG Financial
Services
Healthcare/
Pharma
Retail Tech/
Telecom/
Gaming
Other
Corporate
Predictive Analytics salary
increases when changing jobs
Data © 2017 Burtch Works LLC
14.3%
median base salary
increase when
changing jobs
0%
5%
10%
15%
20%
25%
30%
Predictive Analytics salary
increases when changing jobs
Data © 2017 Burtch Works LLC
Salary Increase
PercentageofProfessionals
Recap/Demographics
of Predictive Analytics Pros
71% hold a Master’s, 17% hold PhD’s
58% have 10 or less years’ experience
45% employed in financial services or in
marketing/advertising
39% foreign-born
27% female
Data © 2017 Burtch Works LLC
Recap/Compensation
of Predictive Analytics Pros
Base salaries shifted only by single digits
Highest increase for executive leaders
Highest salaries paid on the coasts
Salaries vary significantly by industry
Master’s/PhD’s earn higher salaries
Data © 2017 Burtch Works LLC
Additional data is available
in our full report
burtchworks.com/study
35+ pages
Demographics
Compensation
Year-Over-Year Trends
Qualitative Insights
Quartiles/Means
Major trends &
implications
Use cases for Predictive
Analytics are diversifying
Master’s, 64%
Master’s, 59%
Master’s, 48%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017
Data © 2017 Burtch Works LLC
Financial Services &
Advertising/Marketing
All Other Industries
Percentage of PAPs Employed by Industry
As lines between Predictive Analytics and Data
Science continue to blur, familiarity with a wide
range of tools increases your marketability
Employers should invest in learning & training,
since this is attractive to strong candidates
Companies need insight,
not just data, to drive value.
Analytics needs ambassadors,
especially for a new capability
to be successful.
About
Burtch Works
Leading resource for
analytics, data science, and
marketing research talent
Download our salary reports
burtchworks.com/study
30+ pages of data for:
Predictive Analytics
Data Science
Marketing Research
Contingency &
Retained Services
Entry Analyst up to
Chief Analytics Officer
info@burtchworks.com
Hiring Predictive Analytics
Professionals?
Explore new roles or
post a job and find niche talent on
jobs.burtchworks.com
• Predictive analytics
• Data science
• Marketing research
• Consumer insights
• Credit/risk analytics
• Fraud analytics
• Web analytics
• Digital marketing/analytics
…and many more!
Visit burtchworks.com/blog for more insights
• Career advice
• Hiring market insights
• Additional salary research
• Burtch Works news and updates
Follow Burtch Works on social media to stay
updated on our latest research.
Learn more…
Download @ www.burtchworks.com/study
Email us @ info@burtchworks.com

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The Burtch Works Study 2017: Salaries of Predictive Analytics Professionals

  • 1. The Burtch Works Study Salaries of Predictive Analytics Professionals 2017
  • 2. 5th Annual Predictive Analytics Salary Study Compensation & demographic data Base salaries, plus bonuses Job category Industry & region Residency status Education & gender
  • 3. In this deck Identifying predictive analytics professionals Demographic profile Salary changes and trends Other noteworthy findings Key trends and implications
  • 5. Predictive Analytics Professionals are… Working with vast quantities of (mostly structured) data Gleaning insights via model development Prescribing action for their organization
  • 6. Predictive Analytics Professionals have… Formal training in a traditional program: Statistics Mathematics Operations Research Economics Experience with new programs: MS in Predictive Analytics MS in Business Analytics Training through MOOCs or bootcamps: Coursera, Udacity, Metis, etc.
  • 7. Using traditional analytics tools R SAS SQL Experimenting with other tools Python Hive Hadoop Spark Data visualization Predictive Analytics Professionals are…
  • 8. Predictive Analytics Professionals are increasingly supporting open source tools Predictive Analytics Pros R 42% SAS 39% Python 20% Burtch Works © 2017
  • 9. 41% 41% 42% 16% 20% 59% 43% 39% 0% 20% 40% 60% 80% 100% 2015 2016 2017 Predictive Analytics tool preference over time R Python* SAS *Python option added in 2016 Burtch Works © 2017
  • 10. Predictive Analytics Professionals don’t include Web Analytics Traditional MBA’s Business Intelligence Information Technology Survey and Marketing Researchers Excel, PowerPoint, Adobe Analytics, Google Analytics, Tableau
  • 11. Predictive Analytics vs. Data Science Predictive Analytics Professionals Analyze data to glean insights and prescribe action Quantitative skills Structured data Data Scientists Analyze data to glean insights and prescribe action Quantitative skills Unstructured, streaming data Computer science/coding Work on every stage of data life-cycle © 2017 Burtch Works LLC
  • 13. Profiles matched to job categories Individual Contributors Level 1: 1-3 years of experience early career professional Level 2: 4-8 years hands on, more advanced Level 3: 9+ years analytics subject matter expert Managers Level 1: 1-3 direct reports tactical manager Level 2: 4-9 direct reports leads a function Level 3: 10+ direct reports executive leader, sets strategy © 2017 Burtch Works LLC
  • 14. Predictive Analytics Pros are young 0 100 200 300 400 500 600 700 0-5 6-10 11-15 16-20 21-25 26-30 30+ Years of Experience Data © 2017 Burtch Works LLC PredictiveAnalyticsProfessionals
  • 15. Predictive Analytics Pros are highly educated Ph.D. ABD 1% Ph.D. 16% Bachelor's 12% Master's 71% Data © 2017 Burtch Works LLC
  • 16. Many Predictive Analytics Pros are foreign born U.S. Citizen 61% Other 1% F-1/OPT 4% H-1B 16% Perm. Resident 18% Data © 2017 Burtch Works LLC
  • 17. Over half of early-career Predictive Analytics Pros are foreign born 0% 20% 40% 60% 80% 100% IC-1 IC-2 IC-3 U.S. Citizen H-1B F-1/OPT Perm. Res. Other Data © 2017 Burtch Works LLC
  • 18. Financial Services & Adv/Mktg employ the most Predictive Analytics Pros 0% 10% 20% 30% Academia/Gov CPG Healthcare/Pharma Corporate-Other Retail Consulting Tech/Telecom/Gaming Advertising/Marketing Financial Services Data © 2017 Burtch Works LLC
  • 19. 27% of Predictive Analytics Pros are female Data © 2017 Burtch Works LLC
  • 20. 36% of executive leaders are female 11% of early-career Predictive Analytics Pros are female Data © 2017 Burtch Works LLC
  • 22. Predictive Analytics salaries are leveling off Individual Contributors $0 $50,000 $100,000 $150,000 $200,000 $250,000 IC-1 IC-2 IC-3 2017 2016 +3% 0% +4% $130,000 $95,000 $78,000 Data © 2017 Burtch Works LLC
  • 23. 5-Year Salary Trend: Individual Contributors Level 2013 2014 2015 2016 2017 IC-1 $65,000 +14% +3% -1% +4% IC-2 $85,000 +4% +2% +6% 0% IC-3 $115,000 <1% +9% +1% +3% Data © 2017 Burtch Works LLC
  • 24. Predictive Analytics salaries are leveling off Managers $0 $50,000 $100,000 $150,000 $200,000 $250,000 MG-1 MG-2 MG-3 2017 2016 +8% +1% 0% $177,000 $130,000 $243.5k Data © 2017 Burtch Works LLC
  • 25. 5-Year Salary Trend: Managers Level 2013 2014 2015 2016 2017 MG-1 $120,000 +2% +3% +4% 0% MG-2 $151,500 +6% +6% +4% +1% MG-3 $215,000 +5% +4% -4% +8% Data © 2017 Burtch Works LLC
  • 27. Residency trends show strong interest among citizens at early career level 0% 20% 40% 60% 80% 100% 2015 2016 2017 U.S. Citizen H-1B F-1/OPT Perm. Res. Other Data © 2017 Burtch Works LLC
  • 28. Predictive Analytics Pros with advanced degrees earn more Master’s, 64% Master’s, 59% Master’s, 48% $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 Bachelor's Master's Ph.D. Level 1 Managers $122k $132k $135k Data © 2017 Burtch Works LLC
  • 29. $140K West Coast Midwest Northeast Coastal Predictive Analytics Pros earn higher salaries Level 1 Managers $126K $135K Data © 2017 Burtch Works LLC
  • 30. Salaries vary by industry Level 3 Individual ContributorsData © 2017 Burtch Works LLC $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 Advertising/ Marketing Consulting CPG Financial Services Healthcare/ Pharma Retail Tech/ Telecom/ Gaming Other Corporate
  • 31. Predictive Analytics salary increases when changing jobs Data © 2017 Burtch Works LLC 14.3% median base salary increase when changing jobs
  • 32. 0% 5% 10% 15% 20% 25% 30% Predictive Analytics salary increases when changing jobs Data © 2017 Burtch Works LLC Salary Increase PercentageofProfessionals
  • 33. Recap/Demographics of Predictive Analytics Pros 71% hold a Master’s, 17% hold PhD’s 58% have 10 or less years’ experience 45% employed in financial services or in marketing/advertising 39% foreign-born 27% female Data © 2017 Burtch Works LLC
  • 34. Recap/Compensation of Predictive Analytics Pros Base salaries shifted only by single digits Highest increase for executive leaders Highest salaries paid on the coasts Salaries vary significantly by industry Master’s/PhD’s earn higher salaries Data © 2017 Burtch Works LLC
  • 35. Additional data is available in our full report burtchworks.com/study 35+ pages Demographics Compensation Year-Over-Year Trends Qualitative Insights Quartiles/Means
  • 37. Use cases for Predictive Analytics are diversifying Master’s, 64% Master’s, 59% Master’s, 48% 0% 10% 20% 30% 40% 50% 60% 2015 2016 2017 Data © 2017 Burtch Works LLC Financial Services & Advertising/Marketing All Other Industries Percentage of PAPs Employed by Industry
  • 38. As lines between Predictive Analytics and Data Science continue to blur, familiarity with a wide range of tools increases your marketability
  • 39. Employers should invest in learning & training, since this is attractive to strong candidates
  • 40. Companies need insight, not just data, to drive value.
  • 41. Analytics needs ambassadors, especially for a new capability to be successful.
  • 42. About Burtch Works Leading resource for analytics, data science, and marketing research talent Download our salary reports burtchworks.com/study 30+ pages of data for: Predictive Analytics Data Science Marketing Research
  • 43. Contingency & Retained Services Entry Analyst up to Chief Analytics Officer info@burtchworks.com Hiring Predictive Analytics Professionals?
  • 44. Explore new roles or post a job and find niche talent on jobs.burtchworks.com • Predictive analytics • Data science • Marketing research • Consumer insights • Credit/risk analytics • Fraud analytics • Web analytics • Digital marketing/analytics …and many more!
  • 45. Visit burtchworks.com/blog for more insights • Career advice • Hiring market insights • Additional salary research • Burtch Works news and updates
  • 46. Follow Burtch Works on social media to stay updated on our latest research.
  • 47. Learn more… Download @ www.burtchworks.com/study Email us @ info@burtchworks.com