Ads Settings in Google - Why I See These Ads

•

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Ads Settings in Google. Discover why you see these ads in Google and learn how to see more relevant ads to your interests. For relevant articles please visit www.lindagalaziou.gr

Marketing Tecnología Empresariales

Ads
Settings

Why
I
see
these
ads
on
GDN?

By
Linda
Galaziou

Factors
that
determine
which

ads
you
will
see
on
GDN

•  Content
of
the
site
(
Google
allows
ads
based
on
contextual

targe6ng:
keywords
and
topics
)

•  Recent
Geographic
Loca6on

•  Google
Plus
and
You
Tube
proﬁle

•  Websites
and
apps
that
are
using
AdSense

•  Types
of
websites
you
visit

•  Mobile
apps
on
your
devices

•  Previous
interac6ons
with
Google
Ads

•  DoubleClick
cookie
on
your
Browser

•  Se#ngs
in
the
Ads
Se#ngs

What
is
“Ads
Settings”?

•  It
is
a
Google
tool
that
helps
you
control
the
ads
on
Google

and
Google
Ads
Across
the
Web

•  You
can
access
it
here
:
google.com/se#ngs/ads‎

What
can
you
do
with
Ad

Settings?

•  Discover
why
you
see
these
ads
lately

•  Choose
ads
that
might
be
more
relevant
to
you

•  Block
speciﬁc
adver6sers

•  Opt
out
interest
targeted
ads

Ads
Settings
Interface

Example
of
Ads
Settings
interface
in
incognito
mode

Changing
your
Ads
Settings

•  Gender
and
Age
can
be
changed
if
you
visit
your
Google

Proﬁle

Adding
New
Interest

Categories

•  Click
Edit
next
to
Interest
SeWngs
and
add
Interest
Categories

you
like
as
shown
in
the
next
slide

•  Then
type
your
interest
category
in
the
box
and
press
Add
to

add
it

Deleting
Interest
Categories

•  Click
Edit
next
to
Interest
SeWngs
and
delete
Interest

Categories
by
clicking
the
X
next
to
the
category
as
shown

below.

Opting
Out
of
Interest-‐based

Google
ads

•  If
you
select
to
Opt
Out
of
Interest-‐based
Google
ads
you
will

see
this
message

•  However,
this
is
not
recommended
since
you
might
lose
ads

that
you
are
actually
interested
in

•  Instead,
change
your
ads
seWngs
in
order
to
see
more

relevant
ads

Hope
you
found
this
presenta6on
helpful...

THANK
YOU!

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Ads Settings in Google - Why I See These Ads

1. Ads Settings Why I see these ads on GDN? By Linda Galaziou

2. Have you ever wondered… •  Why you see these ads while reading ar6cles across the web? •  How your favorite e-‐shop found you on Web while reading news? •  How the compe6tors of your brand found you on Web and told you that there is 50% oﬀ for few days. Wouldn’t you visit this website and buy a similar product to your brand?

3. Factors that determine which ads you will see on GDN •  Content of the site ( Google allows ads based on contextual targe6ng: keywords and topics ) •  Recent Geographic Loca6on •  Google Plus and You Tube proﬁle •  Websites and apps that are using AdSense •  Types of websites you visit •  Mobile apps on your devices •  Previous interac6ons with Google Ads •  DoubleClick cookie on your Browser •  Se#ngs in the Ads Se#ngs

4. What is “Ads Settings”? •  It is a Google tool that helps you control the ads on Google and Google Ads Across the Web •  You can access it here : google.com/se#ngs/ads‎

5. What can you do with Ad Settings? •  Discover why you see these ads lately •  Choose ads that might be more relevant to you •  Block speciﬁc adver6sers •  Opt out interest targeted ads

6. Ads Settings Interface Example of Ads Settings interface in incognito mode

7. Changing your Ads Settings •  Gender and Age can be changed if you visit your Google Proﬁle

8. Adding New Interest Categories •  Click Edit next to Interest SeWngs and add Interest Categories you like as shown in the next slide •  Then type your interest category in the box and press Add to add it

9. Adding New Interest Categories

10. Deleting Interest Categories •  Click Edit next to Interest SeWngs and delete Interest Categories by clicking the X next to the category as shown below.

11. Opting Out of Interest-‐based Google ads •  If you select to Opt Out of Interest-‐based Google ads you will see this message •  However, this is not recommended since you might lose ads that you are actually interested in •  Instead, change your ads seWngs in order to see more relevant ads

12. Hope you found this presenta6on helpful... THANK YOU!

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