Basic presentation on web best practices and web usability for Charlottesville SCORE team. Oriented for retired executives who consult with small business and want to better understand what makes a web site a strong marketing medium.
18. Navigation links are underlined and in a different color When you click on a link, you go to content that you expect to see Navigation Best Practices for Your Web Site March 2010
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Usability conventions : How it’s done by most sites. Example—here’s how everyone SHOUT OUT: Why do you think this matters? What makes it easy, so people don’t have to think Users get used to concepts and tools Example: Search—enter in a box Box Located at top right of screen, above main navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
From a great book—listed in the last slide What do you think this means? How do you think this applies to your Web site? If it’s hard to use, it conveys a negative impression and people will go to your competitors If it’s easy to use, it can pave the way for a relationship, loyalty, sales and help accomplish your goals Provides the right tools to help people work faster, make fewer mistakes, learn things and enjoy the experience Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Navigation—find your way around site easily from any page Know where you are in relation to rest of site (use of cues) Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Find the main, local, and deep navigation Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce
Make Your Web Site Worth Visiting 3/24/2009 Charlottesville Regional Chamber of Commerce