Linda Lam

Greater New York City Area United States

Senior Marketing Manager at American Conference Institute

Advertising / Marketing / PR

Seasoned marketing professional with over 15 years of experience leading and managing marketing programs in the B2B and B2C space. Consistently meeting and exceeding financial and business goals. Specialties: • Direct mail • Digital marketing - Email, Social Media, SEM, PPC • Conference marketing • Database marketing • Audience development and lead generation • Acquisition and retention • Partnership development • Budgeting and forecasting • Print buying and production • Fulfillment management Skills: Silverpop email system, SEMtek database, Google Analytics, Google Adwords, Nielsen NetRatings, Adobe Dreamweaver, SAP