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Similar a Crack Case Interview - Framework of Case Analysis
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Crack Case Interview - Framework of Case Analysis
- 1. CRACK CASE INTERVIEW -Framework of Case analysis
- 2. 与领胜一起 • 突破自我的樊篱 • 拥抱无限的可能 LingSheng 领胜发展 lingsheng_Career@hotmail.com
- 6. FRAMEWORK FOR CASE ANALYSIS • 4Ps • 5Cs • STP LingSheng 领胜发展 lingsheng_Career@hotmail.com
- 7. 4PS Product • Attributes • Point of differentiation vs. competition • Usage occasion • Packaging • Pack size and value- adds Price • Consumer price points • Customer/Distributor pricing • Profitability • Premium vs. value pricing • Price points vs. competition Place • Where are your products distributed? Goal attained? • On-shelf placement Promotion • Advertising, consumer, and trade strategy • Promoted price points • Promotional time windows • Marketing vehicles: advertising, social media, magazines, trade, salesforce incentives, etc. • Coupons, rebates, flash sales, circulars, etc.
- 8. 5CS • Who are they? Demographics, psychographics, etc. • Unmet need(s) • Preferences, purchase behaviors • Insights Consumer • Distribution channels • Shelf placement • Needs • Trends Customer • Who are they? How are they doing? • Strengths and weaknesses? • Expected reaction? • Pricing, product features, distribution, capabilities Competition/Category • Premium vs. value pricing • ProfitabilityCost • Core competencies • Alignment with strategy • Sufficient resources Company
- 9. STP
- 10. FRAMEWORK FOR AD EVALUATION • ABC Method • RAMP Method LingSheng 领胜发展 lingsheng_Career@hotmail.com
- 11. ABC METHOD LingSheng 领胜发展 lingsheng_Career@hotmail.com • Does it get your attention?A • Does it highlight the brand?B • Does it talk to the consumer?C
- 12. RAMP METHOD Relevant • Is the message relevant? • Do you think it communicates what the manufacturer is trying to communicate? • Do you think that message is relevant to consumers of that product? Actionable • Would the ad grab your attention if you were looking through a newspaper or magazine? • Why or Why not? Message • Is the ad communicating something to you? • Does it have a message? • What is that message? Problem • Is the tone in keeping with the brand image? • Is the quality of the ad in keeping with the brand image? • Is there a lack of product identification or product shots? LingSheng 领胜发展 lingsheng_Career@hotmail.com