There’s no doubt Google AdWords is the leading PPC network on the web, which you should use first and foremost for your paid advertising. However, there are cases when you have to look for alternatives.
2. Google AdWords is known as the
leading PPC network on the Web.
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3. But there may be cases when one
needs to look for an alternative.
The reasons may be as follows:
- High price. Bids one pays per click are lower than
revenue per visitor;
- Non-compliance with Google TOS. One’s niche may
not match Google Adwords’ terms of services.
- Low Google AdWords traffic. One simply cannot get
enough traffic from Google AdWords.
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4. •
So what can be an alternative to
Google AdWords Keyword Tool?
5. •
There are some second echelon networks
that can be rather useful
in a PPC campaign.
6. Link-Assistant.Com made a list of
10 second-tier PPC networks that
can serve as an alternative to
Google AdWords.
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7. 1. Yahoo! Bing Network
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8. Yahoo! Bing Network
The network was created by two major
search engines. Its marketplace is also
integrated with such sites as Facebook,
Amazon and networks like The Wall Street
Journal Digital Network.
Currently, Yahoo! Bing network share in the
USA online search is 30%.
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9. The advantages of
Yahoo! Bing Network.
Outstanding customer care service:
effective solutions are provided by
real people. The customer service is
quick and practices personal
approach.
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10. Bing Ads have lower prices. You will
spend a lot less on you PPC campaign
in comparison to Google AdWords.
Yahoo! Bing Network traffic is
generally of high quality.
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11. Follow this link to sign up to
Yahoo! Bing network.
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13. About BuySellAds.
It’s perhaps the most effective network for
managing banner ads on the Web.
BuySellAds has a convenient user-friendly
marketplace with transparent processes.
The network provides a good choice of high-quality
sites with the main focus on internet and tech
niches.
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14. Follow this link to test BuySellAds.
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16. About AdRoll.
Basically, it’s a retargeted platform that provides
access to FBX.
AdRoll is integrated with Google AdWords and
has its own ad network.
As practice shows, AdRoll’s prices and conversion
rates are relatively high.
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17. Follow this link to sign up to
AdRoll service.
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19. About 7Search
7Search is one of the oldest PPC networks.
Pros:
Cheap traffic,
Ease of use.
Cons:
o Low quality traffic,
o Little traffic for long-tail keywords.
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20. 7Search account can be created
here.
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22. About Infolinks.
The network is basically about in-text advertising.
There are four types of ad units the network suggest to choose
from:
inframe
insearch
intag
Intext
Infolinks is a good way to monetize websites with smart ad units.
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23. You can submit your advertising
information to Infolinks Marketplace
here.
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24. Here we are halfway through the list.
If you haven’t found a worthy
alternative to Google AdWords yet,
here come 5 more PPC networks to
consider.
26. Advantages of Kontextua.
Easy to set up;
No minimum payments;
Compatible with other networks.
Kontextua offers In-Text, In-Image, Display and Related
Tag formats in IAB standard sizes, as well as special
formats such as Slider, Infooter, Elevator.
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27. Join Kontextua as an advertiser
here.
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29. How does DNTX work?
DNTX.Com is direct traffic navigation
platform.
Simply put, when people type in an exact
URL of a relevant site they once visited,
and this site is no longer active, they’re
redirected to your site instead.
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30. DNTX might work well and cost you
less than Google AdWords, if you
manage to find a suitable EMD
domain!
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31. You can sign up to DNTX.com and
check the capabilities of the
service here.
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33. What is AdLandmark?
AdLandmark is a promotion service for software
authors.
Basically it works as a pay-per-download service.
Software promoters submit free versions of their
apps to the system and they become available for
download on shareware sites.
One only pays a fee when a customer downloads
their software completely.
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34. Merchants can signup to
AdLandmark service here.
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36. About Sponsored Tweets.
Sponsored Tweets is a pay-per-Tweet
platform that connects sponsors with
Twitter users.
Advertisers can target partners according
to their location, Twitter following,
business category, etc.
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37. The platform is integrated with
Google Analytics, which lets you
measure cost-effectiveness of your
PPC campaign.
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38. Advertisers can sign up for
Sponsored Tweets service here
.
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40. AdMonster is a PPC bidding system.
The usefulness of this ad network depends on
your niche.
For some niches AdMonster may provide highquality premium traffic. But for other niches this
network can’t be of any use.
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41. Advertisers can sign up and test
AdMonster service here.
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42. And remember!
Second-tier advertising networks may not be
as good as Google AdWords.
However,
Experimenting with them may bring you tons
of cheap quality traffic and make a great
contribution to your PPC campaigns.
43. If you want to learn more about Google
AdWords Alternatives, follow this link:
http://www.ppchero.com/10-alternativesto-google-adword/
.
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44. More SEO news are available here:
http://www.link-assistant.com/blog