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Similar a Tweets, links and content - Linkdex and Slashgear
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Tweets, links and content - Linkdex and Slashgear
- 1. Want links or tweets for your content? The same content may not work for both @John Straw, Founder, @Linkdex
- 2. Big Question BIG question What’s the relationship between types of content in backlink volumes and re-tweets?
- 3. Why? Why do we want to know that? Because all content is not created equal – we want to know how to write content that inspires links and tweets
- 4. How? How? We had our analysts look at the activity from a years worth of posts from;
- 6. Surprising Answer We were surprised! We found that different approaches could be used to maximize links and tweets Most surprising that pages that get good links are commonly NOT the pages that get tweets
- 7. Twitter loves questions Twitter loves questions Questions like; 45.00 40.00 Why? 35.00 What? 30.00 25.00 When? 20.00 AVERAGE Question Words If 15.00 10.00 How? 5.00 0.00 Links per post Tweets per post Make little difference to link generation but a major difference to tweets
- 8. Linkers like events But linkers like events Stories like stocks 60.00 50.00 price 40.00 changes, product 30.00 launches and 20.00 10.00 Links per post Tweets per post updates generate 0.00 more links but barely any change in tweets
- 9. Title length and Tweets Post title length(!) By a slight margin Under 50 the shorter the title the more likely a 75-100 tweet will occur AVERAGE Tweets per post Links per post 50-75 100+ 0.00 10.00 20.00 30.00 40.00 50.00
- 10. Slashgear Links Zuckerberg MacBook iOS Verizon Apple Motorola Hot Brands for BlackBerry Amazon Windows Phone Toshiba Links Google Windows T Mobile Facebook Dell Intel Galaxy Tab AVERAGE Microsoft Samsung Galaxy Samsung Galaxy Android HTC Sony Steve Jobs iPad iPhone AT&T Nokia Sony Ericsson iPod Nintendo 0.00 20.00 40.00 60.00 80.00
- 11. Slashgear Links & Tweets Zuckerberg iOS Brands – Apple BlackBerry Links and Windows Phone Tweets Google T Mobile Dell Galaxy Tab Tweets per post Links per post Microsoft Galaxy Android Sony iPad AT&T Sony Ericsson Nintendo 0.00 20.00 40.00 60.00 80.00
- 12. Links : Tweets Ratio Zuckerberg iOS Apple Brands – Links BlackBerry Windows Phone to Tweets - Google Ratios T Mobile Dell Galaxy Tab Microsoft Galaxy Android Sony iPad AT&T Sony Ericsson Nintendo 0.00 0.50 1.00 1.50 2.00 2.50 3.00
- 13. Methodology - Crawl Methodology - Crawl
- 14. Methodology - Twitter Methodology - Twitter Use a script to get Tweet counts from the Twitter API
- 15. Methodology - Backlinks Methodology - Backlinks Use Majestic and Linkdex to get the inlinks counts for each of the pages (only accessible through Majestic API)
- 16. Methodology - Math Methodology - Math Sub Test() PhraseDensity 1, "D" Feed all the pages PhraseDensity 2, "F" into an algorithm PhraseDensity 3, "H" that’s finds the PhraseDensity 4, "J" most commonly PhraseDensity 5, "L" used words and PhraseDensity 6, "N" phrases End Sub Use a simple Excel Sub PhraseDensity(nWds As Long, Col As Variant) s/s to work the Dim astr() As String averages Dim i As Long Dim j As Long Dim cell As Range Dim sPair As String
- 17. Revising your editorial…. Was this useful? If you have a content site, yes Repeating this exercise with your own content may well lead you to revise editorial guidelines that – in the end will help you rank higher…..
- 18. And then there is link bait…
- 19. Linkbait – The Poke The Poke
- 20. BBC
- 21. Even they are at it….
- 22. Thank-you For more information please contact us support@linkdex.com Twitter : @linkdex