Tips from LinkedIn's top performing posts in APAC April - June 2016

2. Tip 1:
Keep it light
Share lightweight content that the audience can relate to or find interesting.
‘Did You Know’ type content provides fun interesting facts that can capture
an audience’s attention.

3. Tip #2:
Keep it relevant
Sharing the right content with the right audiences is important. It
demonstrates your ability to create value and purpose with your content.

4. Tip #3:
Delight with data
Data doesn’t have to be boring. Present interesting insights in visual ways to
stand out in the feed and drive action.

5. Tip #4:
Keep it short & sharp
Share your video content in short bursts. Take a longer video and cut it down to
30, 60 or 90s formats. 90 second video is best to keep a time-starved audience
engaged. Video content gets 75% higher comments.

6. Tip #5:
Humanize your
storytelling
Leverage your brand or employee advocates to share their own personal story to
inspire, motivate and create positive sentiment around your brand.

8. Tip 1:
Business value
Repurpose Influencer posts sharing wisdom and insights with prospects on
driving value. This helps to amplify reach and build trust and an emotional
connect with your audience

9. Tip 2:
Take them along
Keep your target audience updates on your organization’s progress and
strategic bets in their market.

10. Tip 3:
Repurpose event
content
A lot of content is generates pre event and during the event. This content can be
repurposed for live video updates on industry/market trends, as shown in this
example. Further, the event content can be repurposed post event in the form of
a series of highlights from the event sessions

11. Tip 4:
Repurpose your flagship long form content
Analyst reports, trends reports, whitepapers etc., can be used to carve out
multiple insights for your target audience. These can be used to build multiple
content updates for the LinkedIn platform and add to an always-on content
engagement.

12. Tip 5:
Direct response content
Giving a direct call to action in the update and highlighting the value from signing
up for the webinar/event in the event copy itself will lead to higher engagement
on the platform.

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