Keynote Address by Paul Edwards, Group General Manager Corporate Communications & Publisher BlueNotes, ANZ at FinanceConnect Sydney, May 14 2015.

2. LinkedIn FinanceConnect
Keynote
Paul Edwards
Group General Manager Corporate
Communications and Publisher BlueNotes
ANZ

3. 3
Community – Exchange of ideas

4. 4
Four major technology changes
The upgrading our corporate intranet - Max
Security investments to allow us to open up social media access from ANZ desktops
Introduction of an internal social collaboration tool – Sitrion
BlueNotes – ANZ’s digital publication for news, insight and opinion

5. 5
“This is a revolution of culture, of processes, of clock-speed and
of mindset . . . and it’s not about changing an organisation chart,
it’s about changing the culture of the teams we lead.“
Jon Iwata, IBM

6. 6
Shifting investments - highest priorities being social media
including internal collaboration tools, owned media like ANZ's
BlueNotes and social measurement systems
New partnerships particularly with technology internally
and with technology companies including LinkedIn
The introduction of new skills and the creation of new roles to support those investments
Building a ‘digital and social first‘ function

7. 7
BlueNotes
A digital content platform for news, insight and opinion from inside and outside ANZ
Reach a specific corporate communication’s
audience of stakeholders such as media,
investors, policy makers and regulators
Engage with them directly
Lessen dependence on traditional media
Build stronger relationships by developing
capital rather just gaining attention
Tell the best stories from across
the enterprise connected to our corporate
narrative

8. 8
Creating content for social requires a new voice: you need to
be agile and willing to move more quickly thanin the past
Digital is about dialogue and your content must address the
conversation taking place, even if you don’t like it
Developing these platforms involves a long term commitment
and adding new content on a daily or even hourly basis, and
investing in analytics and measurement to understand how
you are performing and what you can do better
Three issues

9. 9
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