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1 de 38
Descargar para leer sin conexión
LinkedIn
2
Meet the team
3
Meet the team
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realise your
dream job
Find work Be great at what
you do
Mapping every global connection between
THE ECONOMIC GRAPH
400MMembers
4MActive company profiles
3MJobs
1B+Endorsements
Social media
is here to stay, embracing
its power is the key
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business
The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
LinkedIn has
every audience you
care about…
CANDIDATES
C
CONSULTANTS
C
CLIENTS
C
We recommend
3 simple steps
Your followers &
Your brand
Nurture your target
audiences
Do what you
do best
Build Engage Recruit
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Professionals use LinkedIn for
3 valuable reasons
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Members are 61% more
likely to share information
as a result of following
your company
61%
95% Followers are 95%
more likely to respond
to an InMail
79% of members are interested
in job opportunities from
companies they are following79%
FOLLOWERS
181– 1,066
MEETINGS
3
CANDIDATES
90+
ROLES
2
Your LinkedIn journey
24
Tailor your content to your different Target Audiences
Clients Employees Candidates
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
Content
Updates
Members are 61%
more likely to share
information as a result
of following your
company
61%
29
Sponsor your updates to extend your reach
 Increase the performance and scale of your content updates by
targeting the right people with the right message
Sales professionals
Sales Professionals in Information Technology
Senior Sales Professionals in Information Technology
Senior Sales Professionals in Information Technology
working in Google
30
Measuring ROI
31
32
Search Insights: The Power of Data
33
Your LinkedIn journey
starts here
RECRUIT
Promote
your jobs
Proactively
source talent
ENGAGE
Update
followers
Tailor your
content
BUILD
Grow your
followers
Leverage
Employees
Fish where the
fish are
Fish where the
fish are
Fish where the
fish are
Know your
audience
Share Appropriate
Content
Develop a content
calendar
Agree Metrics &
Measure
performance
Share Appropriate
Content
Develop a content
calendar
Agree Metrics &
Measure
performance
Agree Metrics &
Measure
performance
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Irish Industry Talent Reports
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Irish Industry Talent Reports
Q&A
38

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