11. Social media
is here to stay, embracing
its power is the key
57%
of the decision to ‘buy’
is now made before any
commercial contact with
your business
12. The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
25. Tailor your content to your different Target Audiences
Clients Employees Candidates
26. Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
Content
Updates
Members are 61%
more likely to share
information as a result
of following your
company
61%
27.
28.
29. 29
Sponsor your updates to extend your reach
Increase the performance and scale of your content updates by
targeting the right people with the right message
Sales professionals
Sales Professionals in Information Technology
Senior Sales Professionals in Information Technology
Senior Sales Professionals in Information Technology
working in Google
34. Your LinkedIn journey
starts here
RECRUIT
Promote
your jobs
Proactively
source talent
ENGAGE
Update
followers
Tailor your
content
BUILD
Grow your
followers
Leverage
Employees
35. Fish where the
fish are
Fish where the
fish are
Fish where the
fish are
Know your
audience
Share Appropriate
Content
Develop a content
calendar
Agree Metrics &
Measure
performance
Share Appropriate
Content
Develop a content
calendar
Agree Metrics &
Measure
performance
Agree Metrics &
Measure
performance