The document discusses developing a mobile recruitment strategy and outlines the three pillars: Learn, Apply, and Engage. It notes that candidates are increasingly interacting with career opportunities via mobile and reviews data on mobile usage. However, many companies' talent acquisition strategies are not fully optimized for mobile. The Learn pillar involves understanding your audience and mobile presence. Apply focuses on simplifying design for the mobile experience. Engage recommends optimizing profiles, messages, and jobs for mobile viewing and interaction. Developing a strong mobile strategy is important as candidates increasingly use mobile for career searches and applications.

1. Winning Talent on Mobile
Richard Cookson
Recruitment Product Consultant
Linkedin
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2. Agenda
Introduction
The Three Pillars:
Learn
Apply
Engage
Q&A
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3. Why mobile and why now?
 Mobile phones now account for over 17% of global internet usage
(11% at the same time in 2012) 1
 Global smartphone subscriptions are expected to almost treble by
2019 (1.9bn in 2013) 2
 Approximately 38% of monthly visitors to LinkedIn are through
mobile devices
>
Source: 1 Mashable (20th August 2013), 2 Ericsson Mobility Report Nov 2013
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4. Candidates are already interacting via mobile for
hiring…
How professionals interact with career opportunities on mobile (includes smartphone or tablet)
Active
Candidates
Passive
Candidates
74%
60%
Have viewed career opportunities sent to their inbox
72%
62%
Have visited a company site to learn about careers
67%
53%
Have browsed career opportunities on job board sites
64%
58%
Have browsed career opportunities on social and professional
networks
45%
24%
Have applied to a job
43%
21%
Have uploaded a resume to send or attach to a job application
22%
11%
Have downloaded a company app in order to apply to a job
Source: LinkedIn September 2013 survey, 787 US and UK professionals
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5. …but our talent acquisition strategies are not yet
ready for our candidates on mobile
Talent acquisition leaders’ attitudes towards mobile recruiting
Mobile recruiting is NOT a top priority for our company
49%
We don’t know where to start with mobile recruiting
29%
Our career site is optimised for mobile
20%
We are looking to invest in mobile recruiting tools for our talent acquisition team
20%
Our job postings are optimised for mobile
18%
We have invested adequately in making our recruiting process mobile-friendly
13%
Source: LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries
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6. So what do I need to do to get mobile?
The Three Pillars
Mobile Strategy
Learn
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Apply
Engage
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7. Learn
Mobile Strategy
Learn

8. Know your audience and experience your site the way
they do
While commuting
On lunch break
Relaxing at home
Does
it
work?
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9. Understand more about your own and your
competitors mobile presence
Who owns your mobile
content?
Is your site optimised for
mobile?
Are you getting traffic from
mobile?
What are your competitors
doing?
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10. Apply
Mobile Strategy
Learn
Apply

11. “The ability to simplify means to eliminate the
unnecessary so that the necessary may speak.”
–Hans Hofmann

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21. More information about
Apply with LinkedIn? Go to
http://developer.linkedin.com
/apply
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22. How is the mobile experience on LinkedIn?

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25. The ability to view your
saved jobs and see the jobs
you have applied for
These are jobs that are
matched with your
profile also known as
Jobs You May Be
Interested In
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27. If you have chosen the
option to collect candidates
in LinkedIn Recruiter the
apply button will appear.
If candidates want to
apply for the job at a
later time they also
have the option to save
the job
Did you select applying via
own ATS then this button will
be replaced with “apply at
company website”.
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30. Employee Profile Branding and the LinkedIn
Company Page are also optimised for mobile use

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34. Engage
Mobile Strategy
Learn
Apply
Engage

35. Engaging also means optimising your way of working
as well
Profile
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Inmail
Recruiter
Mobile
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36. Optimise Your Profile for Mobile
 Ensure you have the most current version of
the LinkedIn app on your mobile device
 Ensure your profile is 100% complete
 Add your phone number in your profile
 Get endorsements and recommendations
 Ensure you have a link to your ATS or career
page
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37. 5 Tips for Effective Mobile InMailing and Jobs
1. Determine if you're sending to a wireless device
2. Keep message short and sweet
3. Don't overabrv8.
4. Write a strong subject line OR a first paragraph that catches the
readers eye
5. Skip the lengthy signature line
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38. A lengthy subject line will
be cut off. Use something
creative that will trigger
candidates to open and
read your message
A message like this is fine
when you are viewing it
on a desktop. But on a
mobile device it becomes
very lengthy. Candidate
has to scroll down to read
the full mesage
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40. Recruit candidates on the go
Respond Instantly
Search for Candidates
Stay up to date
Existing LinkedIn Recruiter customers can download Recruiter
Mobile for free in the App Store. Non-iPhone users can visit
www.linkedin.com/recruiter on your mobile device to access.
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41. You are able to search
candidates on the LinkedIn
network by typing in
keywords
Once you have created search
alerts in Recruiter, the new
results will show up on the
homepage of the mobile app.
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42. In Recruiter you are able to sent
messages, add candidates to
projects and leave notes to their
profile. These activities will be
tracked and visible for team
members with a Recruiter seat
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43. So what are the three pillars of a
Mobile Recruitment Strategy?

44. Now you’re ready to get mobile
The Three Pillars
Mobile Strategy
Learn
Apply
Engage
Know your audience,
understand your own
presence and check your
competitors
Simplify your design and
remember candidate
experience
Optimise your profile
InMail and jobs to be read
on mobile
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45. The LinkedIn Mobile Recruiting Playbook
Download the Mobile Recruiting Playbook
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