The beauty of employer brand is you don’t need everybody to know your name. Only the right people. We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.

1. Welcome
Marlene de Koning
Solutions Consultant
#talentbrand

2. TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with your peers
#talentbrand

3. TALENT SOLUTIONS
2000199919981997199619951994
Our world yesterday

4. TALENT SOLUTIONS
2010200920072006200520042003
Our world today

5. TALENT SOLUTIONS5
72%
of all internet users are
active on social media 89%
of those between 18 and
29 years are social media
users
72%
of individuals aged 30 to 49
are engaged in social
media
71%
of users access social
media from a mobile
device
Our world tomorrow – the big picture
statistics

6. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+
CHINA

7. TALENT SOLUTIONS 7

8. TALENT SOLUTIONS

9. TALENT SOLUTIONS
Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
version of your employer
brand that incorporates what
your talent – past, present
and potential - thinks, feels
and shares about your
company as a place to work.

10. TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.
#talentbrand

11. What does it mean to work
for your organization?

13. TALENT SOLUTIONS

14. TALENT SOLUTIONS

15. TALENT SOLUTIONS

16. TALENT SOLUTIONS
Talent Brand Attributes
#talentbrand

17. “Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E.W. Howe

18. ©2013 LinkedIn Corporation. All Rights Reserved.

19. Let’s get started!

20. TALENT SOLUTIONS
Building the foundation of your Talent Brand
Goals from your LinkedIn Career Page
Excite candidates about what’s happening at your
company
Increase awareness of hiring at your company
Evangelize your company culture
Increase likelihood of candidate action
20

21. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 21
Automated and dynamic content
LinkedIn does the work for you

22. TALENT SOLUTIONS
Building your talent brand
Self-service content
22

23. Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.

24. Examples of LinkedIn Targeted Views
24
Default Engineering

25. 25
Examples of LinkedIn Targeted Views
India Sales

26. 26
Examples of LinkedIn Targeted Views
Interns/Recent Grads German

27. Add content to your Career Page via a Slideshare
Presentation
27

28. Creative ways to build a Talent Community using
CheckIn

29. Embed a CheckIn Link on your Career Page
Build your Talent Community
29
Click here to join our Talent Community

30. Your turn!
30

31. TALENT SOLUTIONS
5 Qualifying questions for Targeted Pages
 What are your key talent pools this year?
 Do you have a student or recent graduate recruiting
strategy?
 What are the top Functions of your current jobs?
 What are the top Locations of your current jobs?
 Do these Functions or Locations have different value
propositions, messaging, content, and goals?
– Can you custom-tailor a Career Page for them?

32. TALENT SOLUTIONS
Let’s go live on the site and build together

33. Working session
33

34. TALENT SOLUTIONS
3 Key takeaways Why?
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.

35. TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with your peers

36. What did you learn and how can we improve?

37. Connect
Marlene de Koning
Solutions Consultant
nl.linkedin.cominmarlenedekoning
@Marlene_dKoning