Learn from LinkedIn's Jon Lombardo how to build and engage a content strategy.
Learn insights behind what type of content your audience want and when in the sales cycle you should offer it up.
3. Most engaged tech brands, September 2014 (UK)
• Most Engaged Tech Brands for September. Ranking combines engagement levels for Company
Updates, Sponsored Updates, Employee Shares, Influencer and Employee Posts and Groups
4. “We often think the internet enables you to do
new things, but people just want to do the same
things they’ve always done.”
Evan Williams
Blogger, Twitter, & Medium
10. We’re helping you to nurture data-driven buyers
Top types of information sought in each stage of the IT decision-making process
AWARENESS SCOPE PLAN SELECT IMPLEMENT
Product / solution demo / software trial
Best practices, how-tos, checklists
IT industry news / strategy info
Diagnostics or assessment tools
11. How they search
119
1264
383
Search
Pricing
Home
Features
Total Visitors
14,570
12,804
12. How they buy
Pricing Page vs. Home Page - Correlations
High Tech Sector Followers
High Tech Sector Followers
CXO
CXO
Business Operations
Business Operations
Pricing
Home
14. LinkedIn Members in the IT Committee segment are talking
about a diverse set of professional topics
Top Trending Topics (October 2014)
cloud computing
online advertising
employee engagement
business intelligence
web marketing
Example Articles per Trending Topic
• Gartner Identifies the Top 10 Strategic Technology Trends for 2015 :
gartner.com
• Hewlett-Packard Announces Breakup Plan as Technology Landscape Shifts
: nytimes.com
• The cookie is dead. Here’s how Facebook, Google, and Apple are tracking
you now : venturebeat.com
• There’s Something Going On In L.A. : techcrunch.com
• Here’s Why Good Employees Quit : linkedin.com
• 9 Reasons to Quit Your Job As Soon As You Can : linkedin.com
• Gartner's Top 10 Strategic Technology Trends for 2015 : forbes.com
• Create a Strategy that Anticipates and Learns : blogs.hbr.org
• 5 Trends Your Marketing Team Should Budget For In 2015 - Forbes :
forbes.com
• Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A
Business : techcrunch.com
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
How this maps back to content strategy:
High tech is lower funnel
CXO is lower funnel
Others not as much
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age?
[Q7] What is the highest level of education you have completed?
[Q3] Which of the following best describes your job title?
[Q4] Which of the following best describes the industry you are currently working in?