4. "SOCIAL MEDIA
PLATFORMS ENABLE YOU
TO ENGAGE WITH YOUR
CUSTOMERS IN REAL TIME
AND FIND OUT WHAT THEY
WANT, THINK OR FEEL ANY
GIVEN TIME" (1)
Designed by Pressfoto Freepik.com
6. "92% OF MARKETERS IN 2014
CLAIMED THAT SOCIAL MEDIA
MARKETING WAS IMPORTANT FOR
THEIR BUSINESS, WITH 80%
INDICATING THEIR EFFORTS
INCREASED TRAFFIC TO THEIR
WEBSITES" (5)
Designed by Pressfoto Freepik.com
7. "WHEN NOTHING IS
OCCUPYING MY
ATTENTION, THE FIRST
THING I DO IS REACH
FOR MY PHONE"
ANSWERED 77% OF
PEOPLE IN THE AGE
18-24 YEARS IN A
SURVEY (6)
Designed by Freepik
8. AS PEOPLE SPEND MORE TIME ON THE
INTERNET, MANAGING REPUTATION ON
SOCIAL MEDIA BECOMES INCREASINGLY
IMPORTANT FOR PUBLIC RELATIONS (7)
Design by: unsplash.com, Pixabay
9. "INTERNET USERS SPEND
MOST OF THEIR TIME ON
SOCIAL NETWORKS, AND
HALF OF ALL SOCIAL
MEDIA USERS SAID THAT
AT LEAST ONCE A MONTH
THEY HAD EXPRESSED
COMPLAINTS OR
CONCERNS ABOUT
BRANDS OR SERVICES ON
SOCIAL MEDIA..."
(7)
Designed by Kues Freepik.com
10. ... BY HAVING A BRAND
PRESENCE ON SOCIAL
NETWORKS IT ENABLES
BRANDS AND COMPANIES
TO POSITIVELY SHAPE
ONLINE DISCUSSION
REGARDING THEIR PRODUCT
AND REPUTATION. (8)
Photo by: unsplash.com, pixabay
13. "SNAPCHAT IS ALL ABOUT LETTING
YOUR BRAND PERSONALITY SHINE
AND RELATING TO YOUR TARGET
AUDIENCE ON A TOTALLY HUMAN
LEVEL" (9)
Designed by Stephanie2212 Freepik.com
20. "THE CHALLENGE
COMES WITH
FIGURING OUT HOW
TO LEVERAGE THIS
POPULAR,
140-CHARACTER
MARKETING TOOL
TO DRIVE MORE
TRAFFIC TO YOUR
WEBSITE" (13)
Designed by Jcomp Freepik.com
21. 7 CREATIVE WAYS YOU
CAN USE TWITTER:
1. HUMANIZE THE
EXPERIENCE
2. INVOLVE YOUR
AUDIENCE
3. USE INFORMATION
WISELY
4. KNOW THE LOCAL
CROWD
5. BE TIMELY
6. REMEMBER HOLIDAYS
7. TIE INTO TOP
INFLUENCERS (13)
Designed by Freepik
22. THROUGH YOU TUBE
"WITH OVER A BILLION USERS — ALMOST
ONE-THIRD OF ALL PEOPLE ON THE
INTERNET" (14)
Designed by Rocketpixel Freepik.com
23. "YOUTUBE ENCOURAGES
THE VIEWER TO
CONSTANTLY KEEP
CLICKING FROM ONE
IMAGE SOURCE TO THE
NEXT, AND WITH MANY OF
THE ADS STARTING
AUTOMATICALLY AT THE
TOP OF THE VIDEO (...) THE
TEMPTATION TO CLICK ON
THE VIDEO TO SEE WHAT
IT MIGHT OFFER IS ALMOST
OVERWHELMING" (15)
Designed by Asierromero Freepik.com
24. SO MAKE
SURE TO USE
SOCIAL MEDIA
MARKETING
IN YOUR NEXT
MARKETING
STRATEGY!
Designed by Creativeart Freepik.com
25. REFERENCES
(1) Coles, L. (2015). Marketing with Social Media. Milton, Qld.: J. Wiley & Sons Australia.
(2) Matrix, S. (2016). Module 1; Part 1 Course Introduction: Media Convergence. Lecture, Queen's University.
(3) Matrix, S. (2016). Module 1; Part 2 Media Use Research. Lecture, Queen's University.
(4) Matrix, S. (2016). Module 2; Part 1 Advertising Strategies. Lecture, Queen's University.
(5) DeMers, J. (2014). The Top 10 Benefits Of Social Media Marketing. Forbes.com. Retrieved 23 October 2016, from
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#2a1c070a2a4d
(6) Krashinsky, S. (2015). Advertisers cash in on attention spans of digitally savvy Canadians. The Globe and Mail.
Retrieved 23 October 2016, from
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/microsoft-study-looks-at-attention-s
pan-of-digitally-savvy-canadians/article24359527/
(7) Ott, L. & Theunissen, P. (2015). Reputations at risk: Engagement during social media crises. Public Relations Review,
41(1), 97-102. http://dx.doi.org/10.1016/j.pubrev.2014.10.015
(8) Facts, S. Statistics and facts about brands on social media. www.statista.com. Retrieved 23 October 2016, from
https://www.statista.com/topics/2057/brands-on-social-media/
(9) Kolowich, L. (2016). 10 of the Best Brands on Snapchat Right Now (And Why They're So Great). Blog.hubspot.com.
Retrieved 23 October 2016, from
http://blog.hubspot.com/marketing/snapchat-best-brands#sm.0001tw710tmdiev4thy2e38ujbw4h
(10) Egan, J. (2015). 14 eye-opening Instagram statistics. Prdaily.com. Retrieved 23 October 2016, from
http://www.prdaily.com/Main/Articles/14_eyeopening_Instagram_statistics_18058.aspx
(11) Sibley, A. (2015). 11 Examples of Facebook Ads That Actually Work (And Why). Blog.hubspot.com. Retrieved 23
October 2016, from
http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx#s
m.0001tw710tmdiev4thy2e38ujbw4
(12) Twitter: number of active users 2010-2016 | Statista. (2016). Statista. Retrieved 23 October 2016, from
https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/
(13) Bishop, E. (2014). 7 Of The Most Creative Twitter Campaigns. Adweek.com. Retrieved 23 October 2016, from
http://www.adweek.com/socialtimes/7-creative-twitter-campaigns/496376
(14) Statistics - YouTube. (2016). Youtube.com. Retrieved 23 October 2016, from
https://www.youtube.com/yt/press/statistics.html
(15) Morphy, E. (2014). YouTube Does Social Media Marketing Best. Ecommercetimes.com. Retrieved 23 October 2016,
from http://www.ecommercetimes.com/story/81003.html