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CHANGE 
TO 
SURVIVE
We live to work in times of extraordinary 
change 
- Cascading information flows 
– Global interconnectedness 
– Technological shifts
CHANGE 
Collision with the future
• Perspective shift from new questions to new KINDS of questions 
• Need to learn to be comfortable with uncertainty
It’s not the strongest of the species that survive, nor the most 
intelligent, but the most responsive to change
Remington Rand Typewriter Standard Model #5
FORD MODEL A-189
Future directions will be influenced by 
core strengths and uniqueness
Change process depends on - 
• Global Trends 
• Leadership Readiness 
- Responsiveness to leadership 
- Personal motivation and people 
- Non-hierarchical structure / Collaborative work 
• Roadmap for transformation
Rate of change 
has greater impact 
on people than the 
direction of change.
Resistance to change 
- Love for status quo 
- Emotional equity 
- Social DNA
Tendencies that block change – 
• A culture of “no”. 
• The dog and pony show must go on. 
• The grass is always greener on the other 
side. 
• After the meeting ends, debate begins. 
• Ready, aim, aim … 
• This, too, shall pass.
KEEP INDECISION AT BAY 
Social operative mechanisms of decisive cultures includes : 
- Openness 
- Candor 
- Informality 
- Closure
Obstacles to change 
– Dangling dialogue. 
– Information clogs. 
– Piecemeal perspectives. 
– Free for all discussions.
STAGES OF CHANGE PROCESS: 
1. Establishing a Sense of Urgency 
2. Forming a Powerful Guiding Coalition 
3. Creating a Vision 
4. Communicating the Vision 
5. Empowering Others to Act on the Vision 
6. Planning for and Creating Short-Term Wins 
7. Consolidating Improvements and Producing Still More Change 
8. Institutionalizing New Approaches
The Relationship of Leadership and Management 
Transformation efforts can 
be successful for a while, 
but often fail after short-term 
results become 
erratic. 
Transformation efforts go 
nowhere. 
All highly successful transformation 
efforts combine good leadership 
with good management 
Short-term results are possible, 
especially through cost cutting or 
mergers and acquisitions. But real 
transformation programs have 
trouble getting started and major, 
long-term change is rarely achieved. 
+ Management ++ 
+ International Leadership ++
Transformation 
efforts can be 
successful for a while, 
but often fail after 
short-term results 
become erratic. 
Transformation 
efforts go nowhere. 
All highly successful 
transformation efforts 
combine good leadership 
with good management 
Short-term results are 
possible, especially through 
cost cutting or mergers and 
acquisitions. But real 
transformation programs 
have trouble getting started 
and major, long-term change 
is rarely achieved. 
+ District-level Leadership 
++ 
+ International Leadership ++
Change Initiatives 
Do’s 
• Clarity regarding nature & 
reasons of change. 
• Explain how people would 
be rewarded for success and 
how it will be measured. 
• Repeat and repeat your 
message to the people. 
• Use a communication style 
that is appropriate for the 
audience. 
• Use consultants. 
Don’ts 
Try to impose a canned 
solution. 
• Try solutions only from 
the top. 
• Look for technical 
solutions alone. 
• Try to change 
everything at once.
Stages of change process – 
• Shock 
• Defensive Retreat 
• Management 
• Acceptance and Adaptation
Possible change processes – 
• A strategic plan for membership growth on a 3 – 5 year basis. 
• Continuous leadership development programs for members. 
• Public Relations initiative with focused target groups, including 
government sector. 
• Projection of certain focused service programs as the 
representative face of the Association. 
• Making the Association more environment-responsive.
Without question, the most desirable skill is the 
ability to manage change. This is one of the rarest 
and most difficult skills to learn. 
Survive the Change Process.

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SURVIVE THE CHANGE PROCESS

  • 2. We live to work in times of extraordinary change - Cascading information flows – Global interconnectedness – Technological shifts
  • 4. • Perspective shift from new questions to new KINDS of questions • Need to learn to be comfortable with uncertainty
  • 5. It’s not the strongest of the species that survive, nor the most intelligent, but the most responsive to change
  • 6. Remington Rand Typewriter Standard Model #5
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  • 10. Future directions will be influenced by core strengths and uniqueness
  • 11. Change process depends on - • Global Trends • Leadership Readiness - Responsiveness to leadership - Personal motivation and people - Non-hierarchical structure / Collaborative work • Roadmap for transformation
  • 12. Rate of change has greater impact on people than the direction of change.
  • 13. Resistance to change - Love for status quo - Emotional equity - Social DNA
  • 14. Tendencies that block change – • A culture of “no”. • The dog and pony show must go on. • The grass is always greener on the other side. • After the meeting ends, debate begins. • Ready, aim, aim … • This, too, shall pass.
  • 15. KEEP INDECISION AT BAY Social operative mechanisms of decisive cultures includes : - Openness - Candor - Informality - Closure
  • 16. Obstacles to change – Dangling dialogue. – Information clogs. – Piecemeal perspectives. – Free for all discussions.
  • 17. STAGES OF CHANGE PROCESS: 1. Establishing a Sense of Urgency 2. Forming a Powerful Guiding Coalition 3. Creating a Vision 4. Communicating the Vision 5. Empowering Others to Act on the Vision 6. Planning for and Creating Short-Term Wins 7. Consolidating Improvements and Producing Still More Change 8. Institutionalizing New Approaches
  • 18. The Relationship of Leadership and Management Transformation efforts can be successful for a while, but often fail after short-term results become erratic. Transformation efforts go nowhere. All highly successful transformation efforts combine good leadership with good management Short-term results are possible, especially through cost cutting or mergers and acquisitions. But real transformation programs have trouble getting started and major, long-term change is rarely achieved. + Management ++ + International Leadership ++
  • 19. Transformation efforts can be successful for a while, but often fail after short-term results become erratic. Transformation efforts go nowhere. All highly successful transformation efforts combine good leadership with good management Short-term results are possible, especially through cost cutting or mergers and acquisitions. But real transformation programs have trouble getting started and major, long-term change is rarely achieved. + District-level Leadership ++ + International Leadership ++
  • 20. Change Initiatives Do’s • Clarity regarding nature & reasons of change. • Explain how people would be rewarded for success and how it will be measured. • Repeat and repeat your message to the people. • Use a communication style that is appropriate for the audience. • Use consultants. Don’ts Try to impose a canned solution. • Try solutions only from the top. • Look for technical solutions alone. • Try to change everything at once.
  • 21. Stages of change process – • Shock • Defensive Retreat • Management • Acceptance and Adaptation
  • 22. Possible change processes – • A strategic plan for membership growth on a 3 – 5 year basis. • Continuous leadership development programs for members. • Public Relations initiative with focused target groups, including government sector. • Projection of certain focused service programs as the representative face of the Association. • Making the Association more environment-responsive.
  • 23. Without question, the most desirable skill is the ability to manage change. This is one of the rarest and most difficult skills to learn. Survive the Change Process.