People come to government web sites to do and find things. They seek answers to their specific tasks, not information. This presentation lays out the psychological underpinnings and design patterns for using questions and interaction to personalize online government services.
Videos have been removed but a video of the presentation, including videos, is available via Lisa's linked in profile.
3. Instructions: We are interested in whether you actually take
the time to read the directions. So, in order to demonstrate
that you have read the instructions, please ignore the
question below. Instead, simply put your hand on your
opposite shoulder. Thank you.
Do you use or contribute to Canada.ca?
Yes – put your hand up
No
4. Oppenheimer, Meyvis and Davidenko via https://www.linkedin.com/pulse/evidence-really-dont-read-instructions-lisa-fast
33. All correctly selected “My job is not on
the list” but only 11/16 solved the task.
People didn’t see answer (perception!)
• team had missed prototyping step
34.
35. Created a prototype with
Survey Gizmo – embedded it on
Canada.ca page
Tested again
38. Tip: Use SurveyGizmo or other survey
software embedded on a page to
design, prototype and test.
Live page with WET
Field Flow plug-in
Surveygizmo
prototype
https://toufics.github.io/visit-demo/IRCC/visit/pre-find-en.htmlhttps://neoinsight.github.io/smartpages/sdingov/pg2.html