Lean Usability for startups
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Lean Usability for Startups: usability and user experience techniques to help startups create better experiences with lean budgets. Concludes with 12 Lean Usability Principles
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Lean Usability for startups
- 1. Lean Usability for Startups Lisa Herrod WebDU 2010 Bondi Beach
- 2. Start-ups & Small Businesses “A small business is in search of customers. A start-up is in search of a small business” Mick Liubinskas @pollenizer
- 3. The nature of start-ups Start-ups strive to create something that will generate a sustainable income… Growth, investment, small budgets
- 4. Why is usabilityimportant forstart-ups?
- 5. frictionless simplicity focus & core functionality
- 6. Enhance Simplicity with Focus What is core Making the experience compact Align experience with core function
- 7. Finding Failure The average UI has 40 flaws. Fixing the most basic 20 flawsimproves your app by 50% Upa.org
- 10. Lower costPotential recruitment weaknesses e.g. Surrogates
- 13. Certain Agile phases
- 16. More detailed resultsMore time == Cost increase
- 18. agile
- 19. fastPerfect for Startups! Whippet illustration by @erietta
- 20. Easy things that you can do
- 21. low cost tools-o-the trade Personas Scenarios Tasks Personas with permission and © Interaction Consortium
- 22. Comparative and Competitor reviews
- 24. Bespoke Reviews
- 25. DIY User Experience Visual Design Coding Content Interaction Social Media Home page Feedback Form Error Handling Navigation Search Multi-device UX
- 26. Home Page Is the site business clear? Is the site purpose is clear? Is search available? Does the Home Page support multiple ways to reach content?
- 27. UserResearch
- 33. Tools
- 38. Up to 1000 participants
- 41. … making sense of it all Affinity Diagrams
- 44. Flickr user Scott Ableman
- 45. Reducing Costs
- 46. Cutting Back Interview location Documentation Recording Sessions Incentives $ $ $ $ $ $ $ $ $ $ $ $ $
- 47. Cutting Back Reporting Participant numbers Do an Expert Review $ $ $ $ $ $ $ $ $ $ $ $ $
- 48. But sometimes…you shouldn’t cut back
- 49. What not to cut Planning Recruitment Incentives Analysis Debriefing http://flickr.com/photos/jphilipson/2100627902/
- 51. Self-recruitment
- 53. Surrogate users
- 55. 12 Lean usability principles Remember the Minimum Viable Product process (focus) Embrace failure/ design iteratively Talk with people that accurately fit your user profiles Talk with your target audience as early & as often as possible lean agile fast
- 56. 12 Lean usability principles Listen more than you talk Be creative with incentives (something related to your product that cost you little but has higher value to the participant) Expose as many people in the project team as possible to target audience interviews / testing Take notes , discuss findings and explore solutions with whole team lean agile fast
- 57. 12 Lean usability principles Share findings in summary slide decks rather than reports – easy to share & digest Be responsive. Make it easy for customers to contact you to provide feedback & maintain regular contact. Record customer requests & use them to prioritise new features Reduce costs judiciously, cutting corners can be costly lean agile fast
- 58. Thanks for being here!
- 59. Lisa Herrod lisa@scenarioseven.com.auscenariogirl.com @scenariogirl Recent projects
Notas del editor
- Minimalism and simplicity don’t necessarily = Core FocusFocus on core functions – Don’t disrupt the core
- S
- Sites can be of a similar purpose OR similar technology: WCNSW & Maersk.User based or Expert Review
- Role specific
- Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- Where you should not cut back to reduce costPlanningRecruitmentIncentivesAnalysisDocumenting recommendationsDebriefing: Multi disciplinary debriefs are valuable.
- Where you can safely cut back to reduce costInterview participants in the same location: office, lab.Reduce level of documentationDon’t record sessionsReduce incentives: problematic
- Key areas to be aware ofSelf - RecruitmentHow well do participants actually fit the user profile?What is the point of the evaluation if we’re recruiting the wrong people?Screeners make work faster & provide you with additional user information.Can take longerScheduling can be a nightmareProbably costs you moreWhat is your time actually worth compared to what you would pay a recruiter?What is the daily rate of the consultant compared to that of a recruiter? Task based testingCan lead the participantFocuses on certain tasksIncentivesRushing AnalysisGoing in with set ideas