Presented to Pen & Ink Masters Facebook group

1. How to Promote Your
Book/Writings
and Gain Online Influence
Presented by
@LisaLFlowers
Strategist | Speaker | Advocate

2. @LisaLFlowers

3. @LisaLFlowers
• Strategist | Speaker | Advocate
• Communications and business development – 25+ years
• Marketing, public relations, & public speaking
• Teaching, tutoring, and mentoring – 15+ years
• Social business training and coaching – 8+ years
• Keynote and global speaker
• 3 in 5
@LisaLFlowers

4. @LisaLFlowers

5. My first adventure to Africa started with a tweet!
@LisaLFlowers

6. @LisaLFlowers

7. @LisaLFlowers
#LisaInLagos

8. #LisaInLagos
@LisaLFlowers

9. #LisaInLagos
@LisaLFlowers

10. #LisaInLagos
@LisaLFlowers

11. @LisaLFlowers
#LisaInLagos

12. @LisaLFlowers
#LisaInLagos

13. #LisaInLagos
• 18% increase in number of followers
• HUGE increase in engagement
• Ongoing conversation on Twitter
• Impromptu media interviews
• BBC World Service, MTV, CNBC Africa
• Helped reach a new audience and strengthen existing
• Invited to go back and speak
• Throughout the country
• Social Media Week Lagos
• Continent’s largest social media event
@LisaLFlowers

14. People Talk About Me
@LisaLFlowers

15. SOCIAL MEDIA
@LisaLFlowers

16. Claim your online real estate,
including your website.
(Direct to more frequently used
platforms.)
@LisaLFlowers

17. Create a special landing page.
@LisaLFlowers

18. Landing Page
• A special page on your website
• Promotes book
• Excerpts
• Email newsletter
• Social
• Ways to purchase
• Pre-order
• Use copy from book for tweets that link to landing/order page.
@LisaLFlowers

19. Create a special hashtag.
@LisaLFlowers
#LisaInLagos

20. Start an email newsletter.
@LisaLFlowers

21. Email Newsletter
• Doesn’t have to be fancy
• Seth Godin
• Can go out once a month
• Better for once a week in the pre-launch phase
• Be sure to tell them 1 week or 1 month
• In exchange for the email address, offer
• Tip sheet of ideas
• Chapter from your book
• Discount on book
• Signed copy
@LisaLFlowers

22. @LisaLFlowers

23. Create author videos.
People love behind-the-scenes
stuff and to hear from authors.
@LisaLFlowers

24. Create lists.
@LisaLFlowers

25. Lists
• Potential speaking engagements – on- and offline
• Asks
• Reviews
• Interviews
• Twitter chats
• Podcasts
• Blogs
• FB Live shows
• Bookstore/coffee shop readings
• Who do you know?
• Checklist of how and when you are going to promote your book/writings
• Twitter lists
@LisaLFlowers

26. Create house ads.
Share on social and website.
@LisaLFlowers

27. @LisaLFlowers

28. @LisaLFlowers

29. Use images.
@LisaLFlowers

30. @LisaLFlowers

31. @LisaLFlowers

32. @LisaLFlowers

33. @LisaLFlowers

34. @LisaLFlowers

35. @LisaLFlowers

36. @LisaLFlowers

37. Influence
• You are what you post, tweet, share, retweet, like, love, etc.
• Participate in groups (like this one!)
• Start your own of potential readers for your book
• Start a podcast
• Create Twitter lists
• Influencers
• Potential readers/buyers
• Media
• Industry experts
• Follow influencers and people talking about your book topic.
• Share and comment on their content
• Don’t be afraid to reach out
• Guest on Twitter chat or Facebook Live
@LisaLFlowers

38. Final tips
• Hold a virtual book tour.
• Hold a Twitter chat.
• Include author’s social media info where applicable in book.
• Share your content even if the book isn’t finished.
• Don’t be afraid to fail – just get started!
@LisaLFlowers

39. @LisaLFlowers

40. Connect with me!
Social Media – @LisaLFlowers
(Instagram - @LisaLFlowers1)
Facebook Group – Marketing Strategies Group
https://www.facebook.com/groups/MarketingS
trategiesGroup/
Email – LFlowers@FlowersMediaMatters.com
@LisaLFlowers

41. @LisaLFlowers