Welcome! Savvy Workshop is pleased to present Social Media Strategies For Your Business as we know that social media has proven to be a valuable tool for many of our clients who want to make there networking, marketing, PR and sales efforts more effective.

1. Welcome!
Social Media
Strategies
For Your Business

2. Social Media Strategy

3. Where is your audience?
Blog: B2B & B2C
LinkedIn: B2B
Twitter: B2B & B2C
You Tube: B2B & B2C
Facebook: B2C, some B2B
Pinterest: B2C, some B2B
Instagram: B2C, some B2B
Google+: B2B & B2C

4. What Are Your Goals?
Increase engagement, sense of community, loyalty
Create awareness of new product or service offerings
Demonstrate competency, credibility, trust
Provide information, become a resource
Stay top of mind, build brand awareness
Learn what is important to your customers
Lead Generation
Drive Traffic to Website
Promote events
Networking

5. Who will be responsible?

6. Your Website: The Hub of Your Plan

7. Content Marketing

8. Which social media platforms
are best for your business?

9. Blog

10. Blog Example

11. Blog Example

12. Blog Example

13. Blog Example
Make it easy for to
subscribe to your
blog

14. LinkedIn for B2B

15. Professional Social Networking

16. Networking, Identity, Intelligence

17. Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups

18. The Importance of a Professional Profile

20. Your Digital Resume

21. Skills & Endorsements

22. Export
Your
LinkedIn
Database
To Excel
LinkedIn Exporting Connections

23. Create a Savvy LinkedIn Company Page

24. Share Updates on LinkedIn Company Page

25. Here are a few types of groups that are currently on
LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizations
– Conferences
– Industry-specific
LinkedIn Types of Groups

26. Examples
Leverage Groups to Expand Your
Network

27. LinkedIn Groups

28. LinkedIn Groups

29. LinkedIn Group Example

30. LinkedIn Group Example

31. LinkedIn Group Example

32. How many degrees away are you from the people you
need to know?
LinkedIn Leverage Your Network

33. LinkedIn Leveraging for Sales

34. LinkedIn Leveraging Your Network

35. Inside Track: Second Degree Connections

36. By Title
LinkedIn Target Your Audience

37. LinkedIn Premium Accounts

38. LinkedIn Premium Accounts

39. LinkedIn Ads and
Sponsored Updates

40. Ads
LinkedIn Ads and
Sponsored Update

41. LinkedIn Ads – Pay Per Click

42. LinkedIn Ads Targeted
By Industry, Size

43. LinkedIn Reporting: Ads and
Sponsored Updates

44. LinkedIn Monitoring: Ads and
Sponsored Updates

45. LinkedIn Sponsored
Updates

46. You Tube

47. You Tube Example

48. You Tube Example

49. You Tube Example

50. You Tube Video Archive

51. Twitter

52. Twitter Example

53. Twitter Example

54. Twitter Example

55. Facebook

56. Facebook Example

57. Facebook Example

58. Facebook Example

59. Facebook Events

60. Facebook For Business

61. Facebook Analytics

62. Pinterest

63. Pinterest Example

64. Pinterest Example

65. Instagram

66. Instagram Example

67. Instagram Example

68. Instagram Hashtags
#hashtag

69. Google+

70. Google+ Example

71. Google+ Example

72. Google Advertising

73. Google Rules

74. Google Analytics

75. • Remember: the written word is forever.
• Don’t be too spammy – Social networks are all about the conversation.
Engage with people, add value, listen, share ideas, like other peoples
comments, and present your marketing – don’t just present your
marketing.
• Don’t be confrontational. Try to resolve problems the same way you
would if you were face to face with the person… on stage… in front of
thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend
when representing our brand.
• Support each other’s comments where you agree and share.
Protecting Your Brand

76. Measure success - Measure quarterly for growth:
• The number of people in network
– Think Quality, NOT Quantity
• Use Google Analytics: Where are your visitors coming from?
– Website referral traffic from LinkedIn, Facebook, Twitter,
Instagram, You Tube?
• Lead Generation & Sales:
– Measure sales leads and closed sales
Measuring ROI

77. Questions?

78. Resources

79. Lisa Landry
Savvy Workshop, LLC
www.savvyworkshop.com
@savvyworkshop
lisa@savvyworkshop.com
http://www.facebook.com/savvyworkshop
https://www.linkedin.com/company/savvy-workshop
www.linkedin.com/in/llandry
Thank You!