Top 10 Tourism Tips, Tools and Resources to Create, Curate and Newsjack your Social Media Content, to Keep your Customers Connected and Coming Back for More By Lisa McKenzie Social Branding & Marketing Strategist at McKenzie Moxie Media | Chief Bliss Instigator at Blissonomic$ | Keynote Speaker | Social Media Teacher at Concordia University Your customers are making purchasing decisions based on many factors including customer ratings and feedback. What if your guests were so enchanted with their experience with your brand, that they started sharing and telling all their friends and family before they've even left your site, on or off-line? Discover the TOP 10 Tips, Tools and Resources to producing and sharing social media content that will not only simplify your current process but that will keep your customers engaged and hitting the share button. Join this webinar to learn: 1- How to create relevant and timely content to share on social media 2- Where to find and leverage tourism related questions people are currently typing into Google 3- How to create visuals that humanize your brand 4- How to find and use the right hashtags so your content is easy to find 5- How to newsjack and capitalize on the right trends and news stories to bring more attention to your brand BIO Lisa McKenzie is the founder of McKenzie Moxie Media and Chief Bliss Instigator at BLISSONOMIC$. She is a sought after social branding and marketing strategist who specializes in working with worldwide entrepreneurs and business leaders to develop their social influence, attract and engage their best clients, and increase their sales. She consults and speaks on breaking the social media rules, conquering overwhelm and connecting “the scattered social dots” in a way that makes dollars & sense for your business. Lisa is also a keynote speaker and social media teacher at Concordia University in Montreal, where she delivers the goods with the perfect mix of vision, clarity and brilliance for demystifying and guiding everyone from students to CEOs through the intricacies of social media. She is a passionate online connector with her finger on the pulse of the latest trends and tools you need to optimize your social marketing. Her clients and colleagues describe her as on-fire and engaging with a thirst for adventure that is truly contagious as she inspires others to join along. For more information about Lisa, visit her website http://www.lisamckenzie.com/

2. • Social Marketing
Strategist
• Teacher at Concordia
University
• Keynote Speaker
• Co-Author of 6 books on
Social Media
Social since 2007

3. Our time together.
Top 10 Tourism Tips, Tools + Resources
1. How to create relevant and timely content to share on
social media
2. Where to find and leverage tourism related questions
people are currently typing into Google
3. How to create visuals that humanize your brand
4. How to find and use the right hashtags so your content
is easy to find
5. How to newsjack and capitalize on the right trends and
news stories to bring more attention to your brand

5. Create brand congruence
and consistency.
①

6. Today’s
REALITY
If I can’t find
you online,
you don’t
exist.

7. YOU need to
define your
brand
or someone
else will
do it for you.

8. Serious
Funny
Inviting
Motivating
Inclusive Exclusive
Brand
Voice
Your creative & professional tone,
attitude, values and beliefs.
Community driven

9.  Transparent
 Authentic
 Direct
 Motivational
 Supportive
 Experienced
 Expertise in
• social branding
• social marketing
• social influence
Brand
Voice/Tone

10. Brand
Visuals

11. CONGRUENT
Social Brand

12. Create visuals that
humanize your brand.
②

13. We are incredible at remembering
pictures. Hear a piece of information,
and three days later you'll remember
10% of it. Add a picture and you'll
remember 65%.
- John Medina, Developmental molecular biologist, and
author of the New York Times bestseller Brain Rules
Content Visuals

14. I am most in FLOW when ____________
How Do You
PLAY?

15. Custom size
490 x 600 px
Social Media template
800 x 800 px
Facebook template
940 x 788 px
Optimize your
image size

16. Optimize your
image size
for MOBILE
Make sure the text in image is
AT LEAST the size of the text
in the caption (intro to post).

17. Video
Cisco projects that global internet
traffic from videos will make up 80% of all
internet traffic by 2019.
- Cisco Visual Index Networking
* 85% of videos on Facebook
are watched without sound

18. Live Video
People spend more than 3x more time
watching a Facebook Live video on average
compared to a video that’s no longer live. This
is because Facebook Live videos are more
interesting in the moment than after the fact.
- Facebook Newsroom

19. Polls for Groups

20.  Check list
 Cheat sheet
 Business white paper
 Self-Assessment test
 Contest
 Quiz
Types of Content you can create, post to
your blog 1st, then post link to social:
 Video how-to
 Video product demo
 Audio interview
 Slide deck

21. INFOGRAPHICS
Source: Ard na Sidhe Country House, Ireland

22. Find and leverage tourism
related questions people are
currently typing into Google.
③

24. Create relevant and
timely content to
share on social media.
④

25. Reaching your Audience

27. The best content is
contextual content,
tailored to who you want to
attract and based on:
- what they need
- what their goals are
- what they struggle with
- what will solve their
problem
- what will help them grow
Ultimately, what will create a
memorable transformation.

28. They just know
me so well.
It’s like they are
in my head.
I always feel so
taken care of.
I’m blown away by
the service here.
#FanForLife
Need to tell all
my friends about
this place.
So family-friendly,
I don’t have to
worry about a thing.

29. #
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30. Connect with us on:

31. Find and use the right
hashtags so your content
is easy to find.
⑤

32. • Keywords are descriptions,
topics, that best describe your
expertise, industry and your
clients needs.
• Keywords help your audience
see themselves in your posts
and categorize your expertise.
• Keywords are CRITICAL to
getting FOUND on Social
Networks. Without keywords,
your social profiles and posts
fall into a black hole.
Using Keywords to
be Found Online

34. Dashboard to manage, schedule
your content and track keywords
and hashtags
* Reminder only

35. Connect with groups that
need your expertise.
⑥

36. Join Social Media Groups

37. Newsjack + capitalize on
the right trends + news stories
to bring more attention
to your brand.
⑦

38. Source: David Meerman Scott

39. Newsjacking
Source: David Meerman Scott

40. Newsjacking
With over 2 million+
mentions about the royal
baby, Starbucks was one of
the first brands to newsjack
this story and garner close
to 1,5k retweets.

41. Oreo Superbowl Blackout Tweet

42. AT&T 911 Memorial

43. Newsjacking
Sources
TRENDING keyword,
hashtags + stories

44. Build relationships for
journalists at
HelpAReporter.com
Newsjacking
Sources

45. Your Social
Currency
is built
one post
and one
relationship
at a time.

46. Recognize & Reward.
⑧

47. I’ve got a
Crush on
You

48. Fun Park’s Fun Families of the Day!

49. Keep your customers
connected and coming
back for more.
⑨

50. Source: CVENT
Source: https://www.behance.net/gallery/15826593/Nike-Crosstown-
Running-social-media-feed-wall
Connected by
your #hashtag
Social Feeds
+
Social Walls

51. Guest relationships – the Social Way
Source: http://www.boredpanda.com/hotel-guest-
challenge-housekeepers-azerbaijan

53. Trending.
⑩

54. Takeovers - Having an influencer LIVE
stream host on behalf of your brand to reach
targeted audiences

55. LIVE Streaming or Posting on
ANY of your Channels

57. Thank You!
LisaMcKenzie.com
Linkedin.com/in/DivaLisaMckenzi
e
Want a copy of this presentation?
Email me at Lisa@LisaMcKenzie.com