SEO quick start guide for users of LiveEdit aurora websites. Create a strong SEO foundation with this helpful tutorial for optimizing your meta data, maintaining a high NAP score, and creating a competitive presence online.

1. SEO PROCESS
1 2 3
ON-PAGE
OPTIMIZATION
BACK END
OPTIMIZATION
GOOGLE
WEBMASTER
TOOLS
NAP
Titles & Subtitles: H-Tags
Image Alt Tags
Keyword Density
Verify
Fetch as Google
Submit Site Map
Page Title & Description
Meta Tags
Robots.txt File
Preferred Alias
301 Redirects

2. PHASE 1
ON-PAGE
OPTIMIZATION

3. ON-PAGE OPTIMIZATION
NAP (Name Address & Phone Number)
Establishing a consistent NAP is of the utmost importance.
Consistent
Name
Pick the format
for your name
and stick with it,
Consistent Name
Pick the format for your name
& stick with it.
Consistent
Phone Number
You want to use the
same LOCAL phone
number, not a Toll Free
Phone Number.
Consistent
Address
If your address is 1267
SW 29 St, Suite 10 - you
want to be sure that it
reads that exact way.
always.
Consistency needs to be maintained across the board on your website,
social media accounts and in local online directories.
>> NAP should appear in the header and/or the footer of your website <<

4. ON-PAGE OPTIMIZATION
Page Titles & Subtitles: H-Tags
The H1 is the most important tag and it should never be skipped.
Consistent Name
Pick the format for your name
& stick with it.
Duplicate Tags
Use unique heading tags
throughout your site. Never
use the same tag twice.
Page Subtitles
H2-H6 tags are used for
subheadings in descending
order as you move down the
page.
Page Title
H1 tags are used one time
per page in the form of the
page title or heading.
>> Do not stuff your heading tags with keywords <<

5. ON-PAGE OPTIMIZATION
Image Alt Tags
Adding Alt Tags to optimize website images is vital.
Alt Tags provide a text
based equivalent to the
Consistent Name
images. Allowing the
search engines to register
and index the information
provided by the pictures.
Pick the format for your name
& stick with it.
Alt Tags allow visitors who
cannot see your images to
access your content.
An Alt Tag must contain
no more than ten descriptive
words. A strong alt tag will
also contain at least one
keyword.
>> Be sure to use alt tags on all of your images, whether they're stock images or original works <<

6. ON-PAGE OPTIMIZATION
Keyword Density
If the keyword or key phrase isn’t on the page,
it isn’t going to rank for that keyword or phrase.
Keyword density is the
percentage Consistent of Name
times a
keyword or key phrase
appears on a web page in
comparison with the total
number of words on the
Pick the format for your name
& stick with it.
page.
Optimal keyword or
key phrase density
is 3-4% per page.
Target one key word or
phrase per page of your
website. But don't let it
conflict with user
experience, or the natural
flow of how you write.
>> # of repeats of the keyword / total number of words on the page * 100 = Keyword Density <<

7. PHASE 2
BACK END
OPTIMIZATION

8. BACK END OPTIMIZATION
Page Title & Description Meta Tags
Every LiveEdit Aurora website is set up for basic SEO success,
however, true success depends on client-provided content.
Title Meta Tag
The Title is
Consistent Name
Pick the format for your name
what displays as your
headline & stick on with a SERP
it.
(search engine results
Keyword Meta Tag
In 2014, keywords
are irrelevant on the
backend and need to
appear on-page.
*This field is intentionally
left blank.
page).
Description Meta Tag
The Description is what
displays under the
Title on a SERP.
>> Your description is the equivalent of your advertising copy for your page, use it well <<

9. BACK END OPTIMIZATION
Robots.txt File

10. BACK END OPTIMIZATION
Robots.txt File
Sitemap: http://www.WEBSITENAME.COM/sitemap.xml
User-agent: *
Disallow: /manage
Disallow: /admin
Disallow: /service/profile/manage
Disallow: /service/access/manage
Disallow: /service/templates/manage
Disallow: /service/pages/manage
Disallow: /service/account/manage
Disallow: /service/form/manage
Disallow: /service/emailmarketing/manage
Disallow: /service/analytics/manage
Disallow: /service/file/manage
Disallow: /service/backup/manage
Disallow: /service/blog/manage
Disallow: /service/sharedcontent/manage
Disallow: /service/sms/manage
Disallow: /service/calendar/manage
Disallow: /pages/email
Disallow: /service/store
Disallow: /*?view=mobile$
Disallow: /*?view=full$
Disallow: /*apps/mindbody/myaccount$
Disallow: /*apps/mindbody/checkout$
Disallow: /*apps/mindbody/list-schedule?forward=$
Disallow: /*apps/mindbody/list-schedule?back=$
Disallow: /*apps/mindbody/signup$
From the moment
you get your hands
on a project, set the
robot.txt file to
"Deny All."
Prior to the site
going live, set it to
"Advanced."
Paste in the
robots.txt file,
as seen
on the right
Replace the url on
the first line with
the client's
preferred url.
Don't remove
any of the
disallowed pages.
You can add more
pages to the list.

11. BACK END OPTIMIZATION
Aliases: Client's Preferred URL
Add the client's
preferred url.

12. BACK END OPTIMIZATION
Aliases: Client's Preferred URL
Add the client's
preferred url.

13. BACK END OPTIMIZATION
Aliases: The .liveeditaurora.com urls
Add the client's
preferred url.

14. BACK END OPTIMIZATION
Aliases: The Preferred URL

15. BACK END OPTIMIZATION
301 Redirects:
Each and Every Page

16. BACK END OPTIMIZATION
301 Redirects:
Copy the Page URL

17. BACK END OPTIMIZATION
301 Redirects:
Adding A Redirect

18. BACK END OPTIMIZATION
301 Redirects:
Home Page

19. PHASE 3
GOOGLE
WEBMASTER
TOOLS

20. GOOGLE WEBMASTER TOOLS
Add A Site
Enter the www. version of the client's url.

21. GOOGLE WEBMASTER TOOLS
Copy the HTML Verification Tag

22. GOOGLE WEBMASTER TOOLS
In Another Window, Login to the client's webs
Then Select
Your Home Page
Template
Via The Dashboard,
Select Your Website Template.

23. GOOGLE WEBMASTER TOOLS
In The Client's Website:
Paste The Verification Tag Into The Template And Save.

24. GOOGLE WEBMASTER TOOLS
Back In Google Webmaster Tools:
Verification Success
Verify Ownership

25. GOOGLE WEBMASTER TOOLS
Fetch As Google
Submit URL and
Linked Pages to
Index

26. GOOGLE WEBMASTER TOOLS
Success!
Now Repeat The Steps For The
Non-WWW. Version Of The Client's Url.

27. THE END