13th Annual "I've Made a Record...Now What?" Seminar is TOMORROW!
There are sessions on social media, public relations, sponsorship and endorsement, radio airplay and more. The day ends with a Keynote Interview of Wade Bowen, a singer-songwriter with 12 top five Texas Music Chart songs including six number ones.
For the past 12 years, the "Now What?" seminar has been a source of learning and networking for the burgeoning Texas music scene covering business-related matters for recording artists, musicians, songwriters, promoters, and others making music in Texas.
"I've Made a Record...Now What?" is 9:00 AM - 5:30 PM Wednesday, February 12th, at the "Show Room" at Dave & Buster's, 6010 Richmond Avenue at Fountainview in Houston.
No credit cards at the door, cash and checks only. (There is an ATM available.)
To register, click http://www.texasmusicchart.com/Pages/Seminar.htm.
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I've Made a Record...Now What? - Houston, TX - 02/12/2014
1. …Now What?
Social Media For Music 101
Houston, Texas
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
2. Who’s This Tall
Drink Of Water?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
3. AMP be Music Troubadour, TX
KT Diaries
SXSW
Topo Chico
Bud Light
Kerrville Folk Festival
Chevrolet ACLFest Splash Media PubCon Five2Media
CMS Studios
Canada Music Week
GeekBeat.TV
NASCAR
X-Games
Gibson Guitars
Lollapalooza
Emmy Nominated
AMS Pictures JAM Magazine
Week Top 20 Agency
Dunham+Company
Dubai Digital Media Forum
17 Telly Awards
Adobe Ad
Bronco Roads
Inside Entertainment TV
41 Entertainment
xTrain
Founder of Social Media Club in Texas Webby Award
“Facebook Marketing: An Hour A Day”
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
11. Which is a better
use of your time?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
12. I’ll give you a hint:
It’s NEVER Facebook.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
13. Blog, Facebook, Twitter,
Pinterest, Instagram, Snapchat,
Vine, etc. - How to choose?
Do your research, find out where your
most engaged audience is, and get social
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
14. What can a one or
two-person organization
do with limited time?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
16. AMP
be Music
Bronco Roads
Dunham+Company
Five2 Media
Inside Entertainment TV
JAM Magazine
Author
Developer
Editor
Filmmaker
Online Marketer
Producer
Photographer
KT Diaries
Speaker
Topo Chico
Troubadour, TX
Writer
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
17. What can a one or two-person organization do with limited time?
★
★
★
★
★
★
★
★
★
Your competition is younger
smarter
has sponsors
has agents
works longer
has a bigger fan base
has a Bandwagon
has more followers
has more YouTube views
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
18. What can a one or two-person organization do with limited time?
★
★
★
★
★
★
★
★
You can quit making excuses.
Adapt.
Focus your efforts.
Work long hours.
Learn the business side of
the business.
LOVE what you do.
CONNECT with your fans.
Work longer hours.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
19. How to make postings
search-friendly.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
20. How to make postings search-friendly.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
21. How to make postings search-friendly.
How do search engines work?
click thrus | humans
keywords & phrases | humans
backlinks | search engines
anchor text | search engines
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
22. How to make postings search-friendly.
Secret Formula Stuff
★
★
★
★
★
★
Title Tag
Title of Article
H1 Tags
300 - 500 Words Per Page
3% - 5% Keyword Density
Keyword-Rich links to your page/
article
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
23. How to make postings search-friendly.
Secret Formula Stuff
★
★
★
★
★
Write for people, not machines
Focus your message
Use the language of your audience
Use - but don’t overuse - anchor text
links
Add a photo & add your key phrase at
the beginning of the photo caption
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
24. How to make postings search-friendly.
Secret Formula Stuff
★
Have a specific audience in mind
!
★
★
★
★
★
Who is the audience?
What do the want to hear about or see?
Where will it have the most effect?
When is the best time to distribute it?
Why should my audience care?
!
★
★
Share your content socially
Write naturally
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
25. How to make postings search-friendly.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
26. How to make postings search-friendly.
Start With Your Photos
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
27. How to make postings search-friendly.
Photo SEO Tips
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
28. How to make postings search-friendly.
Photo SEO Tips
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
29. How to make postings search-friendly.
Photo SEO Tips
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
30. How to make postings search-friendly.
Photo SEO Tips
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
31. How to use YouTube effectively.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
32. How to use YouTube effectively.
Video SEO Tips
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
33. How to use YouTube effectively.
Video SEO Tips
Video SEO Ranking Factors
!
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
Title
Description
Tags
Views
Google+ Authorship Status
Ratings
Playlist Additions
Inbound Links
Relevance of content
Flagging/Favorites
Shares/Embeds
Onsite Links
Comments
Age of Video
Channel Views
Subscribers
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
34. How to use YouTube effectively.
★ Titles,
Descriptions, Tags,
Engagement
★ Reach out!
★ Google+,
Facebook, Twitter
(Analytics)
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
35. How to use YouTube effectively.
Engage & Capture
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
36. How to use YouTube effectively.
5
Marketing vs. Performing
Engage & Capture
★
Description
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
37. How to use YouTube effectively.
5
Change Lives
★
How can we
differentiate ourselves
as artists, management,
and content creators
from the competition?
!
★
We need to find ways
that will get the
attention of fans and
peers alike.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
38. How to use YouTube effectively.
Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
39. How to use YouTube effectively.
Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
40. How to use YouTube effectively.
5
Change Lives
★
How can we
differentiate
ourselves as
artists,
management,
and content
creators from
the
competition.
!
★
We need to find
ways that will
get the
attention of
fans and peers
alike.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
41. How to use YouTube effectively.
Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
42. How to use YouTube effectively.
Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
43. How to use YouTube effectively.
Change Lives
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
44. How do recent
Facebook changes
affect me?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
45. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
46. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
47. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
48. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
49. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
50. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
51. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
52. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
53. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
54. How do recent Facebook changes affect me?
*via moz.com
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
55. How do recent Facebook changes affect me?
★
★
★
★
★
★
★
Focus, focus, focus on engagement.
Study, analyze, and understand why your fans
click the like button for your content.
Avoid overusing strong calls to action.
Avoid using memes.
Analyze outbound links to determine which source
is the most well received.
Increase post frequency.
Test different times of day for different types
of content (e.g. news stories in the morning and
product promotions in the evenings).
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
56. How do recent Facebook changes affect me?
★Commit
to 4 different types of posts per day
★Ask your fans questions
★DO NOT ASK FANS TO “LIKE” ANYTHING!!!
★Look at your stats and act accordingly
★You goal is to increase Engagement and
Sharing
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
57. Does search optimization take time? Money? Geeks?
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
58. Does search optimization take time? Money? Geeks?
yes. yes it does.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
59. How to set a
social media
strategy.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
60. How to set a social media strategy.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
61. How to set a social media strategy.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
62. How to set a social media strategy.
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
63. How to set a social media strategy.
★Define
target audience
★Determine goals and objectives
★Develop and implement tactics to
achieve goals
★Monitoring, measuring, & reporting
★Wash, rinse, & repeat
@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net