Darian Rodriguez Heyman's fantastic presentation on Fundraising with Social Media, showcased at the Development Executives Roundatable's January Luncheon

1. Fundraising With
Social Media
Darian Rodriguez Heyman
@Dheyman

2. A Note on
Tin Cup Fundraising

3. So Who Is This Guy?

4. • Why Social Fundraising?
• How To Launch a Campaign
Our Agenda

5. Why Social
Fundraising?

6. Why Social Fundraising?
• People Give to People
• The Most Powerful Form
of Ask is a “Peer Ask”
• Turn Your Donors Into
Fundraisers

7. $300 Billion
Donated by Individuals per Year
Source: Chronicle of Philanthropy

8. Online Giving:
13%

9. Growing at:
15% — 35%
Source: Blackbaud, Giving USA

10. How To Launch
a Campaign

11. Step 1: Pick a SMART Goal
• $20,000
• By Feb. 1, 2015
• SFES Playground
• For 647 Kids

12. “People Don’t Give To You,
They Give Through You”

13. Step 2: Map Donations to Impact
• Think Incrementally

15. Step 3: Pick a Platform
INGREDIENTS FOR ORGANIZING

16. Start
End
Your
fundraiser
should
look
like
this
promote
promote
Deadline
panic.
Promote!
promote
promote
Not
like
this
Start
End
Step 4: Plan Ahead

17. Pick a
short
video
Use
pictures
with
human
faces
Keep text to
a minimum
Step 5: Upload Content
Personal
Stories
Sell!

19. Seed the Tip Jar
• Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Step 6: Start with Your
Inner Circle

20. Step 7: Make Your
Donate Button Shine
• 3 Tweaks: Button, Levels, Impact

21. Step 7: Make Your
Donate Button Shine
• 3-Click
Rule

22. Website
Widget
Social
Media
Press
Releases
Step 8: Promote Your
Campaign

23. Step 9: Data Vs. Gut
• Fail Fast, Fail Forward
• A/B Splits

24. • Share Milestones
Across All Channels
• Thank Donors!
• Document Impact
• Declare Victory!
Step 10: Celebrate!

25. Step 10: Celebrate!

26. “People Don’t Give To You
Because You Have Needs. They
Give Because You Meet Needs”

27. Thank You!
Darian@DarianHeyman.com
Twitter: @dheyman