1. Downtown Project
Collisions
Community
Co-Learning

2. Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-
Slide 2 henderson-nv-photo-by.jpg

3. Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 3

4. Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 4

5. Google
http://static.panoramio.com/photos/original/400729.jpg
Slide 5

6. Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 6

7. Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 7

8. NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 8

9. Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 9

10. Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 10

11. Downtown Vegas - Fremont East
Slide 11

12. Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 12

13. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 13

14. DOWNTOWN PROJECT GOALS
Slide 14

15. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 15

16. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
Slide 16

17. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
Slide 17

18. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 18

19. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 19

20. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
Slide 20

21. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
Slide 21

22. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
Slide 22

23. THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
Slide 23

24. THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Productivity
Slide 24

25. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 25

26. $50M – Small Businesses
Slide 26

27. $50M – Small Businesses
 Criteria
Slide 27

28. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
Slide 28

29. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
Slide 29

30. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
Slide 30

31. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
Slide 31

32. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something
Slide 32

33. $50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something
 Story-worthy
Slide 33

34. Natalie
Slide 34

35. Natalie
Slide 35

36. Natalie
Slide 36

37. Natalie
Slide 37

38. Natalie
Slide 38

39. Natalie
Slide 39

40. Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 40

41. Check Cashing
Slide 41

42. Sarah
Slide 42

43. Sarah
Slide 43

44. Sarah
Slide 44

45. Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 45

46. Shipping Container Park
Slide 46

47. Shipping Container Park
Slide 47

48. Shipping Container Park
Slide 48

49. Shipping Container Park
Slide 49

50. Bike Sharing
Slide 50

51. $50M – Tech Startups
http://img-
Slide 51 s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

52. $50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 52

53. The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 53

54. $50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 54

55. $50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 55

56. $50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 56

57. $50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 57

58. $50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 58

59. $50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 59

60. $50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 60

61. $200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 61

62. WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
Slide 62

63. 3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
Slide 63

64. HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 64

65. Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 65

66. DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees
2. 1000 Teach For America corp members
and alumni
3. Tech Startup Community
4. Small Business Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
Slide 66

67. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
Slide 67

68. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 68

69. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Values
Innovation
Serendipity
Participation
Upward Mobility
Slide 69
Attracting Startups and the Creative Class

70. Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 70

71. LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
Slide 71

72. Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community
Slide 72

73. Fremont St. & Las Vegas Blvd.
Slide 73

74. Fremont St. & Las Vegas Blvd.
Slide 74

75. Fremont St. & Las Vegas Blvd.
Slide 75

76. Fremont St. & Las Vegas Blvd.
Slide 76

77. Fremont St. & Las Vegas Blvd.
Slide 77

78. Fremont St. & Las Vegas Blvd.
Slide 78

79. Fremont St. & Las Vegas Blvd.
Slide 79

80. Fremont St. & Las Vegas Blvd.
Slide 80

81. Fremont St. & Las Vegas Blvd.
Slide 81

82. Downtown Vegas Monthly Cadence
Slide 82

83. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 83

84. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Slide 84

85. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Slide 85

86. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
Slide 86

87. Fashion Incubator – Stitch Factory
Slide 87

88. Fashion Incubator – Stitch Factory
Slide 88

89. Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
Slide 89

90. Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 90

91. Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
Slide 91

92. Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
Slide 92

93. Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
Slide 93

94. Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-
Slide 94 Will-Love-It-b.jpg

95. Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
Slide 95

96. Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 96

97. Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
Slide 97

98. Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
Slide 98

99. Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
Slide 99

100. Collisions, Community, Co-Learning
“Subscribe” to
Downtown Vegas
Slide 100

101. Collisions, Community, Co-Learning
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
Slide 101

102. Collisions, Community, Co-Learning
1. 100 residents per acre
Slide 102

103. Collisions, Community, Co-Learning
1. 100,000
Slide 103

104. Collisions, Community, Co-Learning
1. 100,000 “collisionable”
Slide 104

105. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
Slide 105

106. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours
Slide 106

107. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per
Slide 107

108. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre
Slide 108

109. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per
Slide 109

110. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per year
Slide 110

111. Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
Slide 111

112. OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 112

113. “Downtown Vegas
Will Make You Smarter”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
Slide 113

114. ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT
Slide 114

115. 50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 115

116. 75% Will Live In Cities in
Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 116

117. The 4-Minute Mile
Slide 117

118. The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 118

119. www.DowntownProject.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
Slide 119