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6 Home Selling Mistakes 
liz kroft | realtor®
if you’re selling its best 
to avoid a few things…
1. DON’T SELL 
BEFORE THE 
HOUSE IS 
READY
“if it doesn’t present well, 
it will not sell well!”
2. DON’T 
OVER 
IMPROVE
people buy homes in neighborhoods 
you’re hurting your best chances of selling 
if your home is so improved it stands out
3. DON’T 
HIRE 
WRONG
choose your agent for 
BUSINESS REASONS 
personal relationships matter, 
but experience and expertise will 
determine your sale’s financial success
4. DON’T HIDE 
ANYTHING
DISCLOSURE LAWS ARE STRICT 
covering up or failing to mention 
real problems does not work, 
you can be sued well after the sale
5. DON’T 
RUSH IT
before jumping on the market know: 
• your mortgage (including pre-payment 
penalties) 
• your market conditions and trends 
• your options for your next home
6. DON’T GET TOO 
EMOTIONAL
sorry, but 
your attachment to your house 
and your financial needs 
don’t really matter in the sale
IN A NUTSHELL 
1. don’t sell before the house is 
ready 
2. don’t over improve 
3. don’t hire wrong 
4. don’t hide anything 
5. don’t rush it 
6. don’t get too emotional
remember: 
it was your home, 
but to the buyer it is a house
LIZ KROFT 
REALTOR® 
Santa Cruz & Campbell, California 
d: 408.502.7011 | c: 831.854.7489 
liz@mainstreamre.com 
www.lizkroft.com 
calbre 01937727 
If you have any questions, 
I would love to help in any way I can

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6 Home Selling Mistakes

  • 1. 6 Home Selling Mistakes liz kroft | realtor®
  • 2. if you’re selling its best to avoid a few things…
  • 3. 1. DON’T SELL BEFORE THE HOUSE IS READY
  • 4. “if it doesn’t present well, it will not sell well!”
  • 5. 2. DON’T OVER IMPROVE
  • 6. people buy homes in neighborhoods you’re hurting your best chances of selling if your home is so improved it stands out
  • 8. choose your agent for BUSINESS REASONS personal relationships matter, but experience and expertise will determine your sale’s financial success
  • 9. 4. DON’T HIDE ANYTHING
  • 10. DISCLOSURE LAWS ARE STRICT covering up or failing to mention real problems does not work, you can be sued well after the sale
  • 12. before jumping on the market know: • your mortgage (including pre-payment penalties) • your market conditions and trends • your options for your next home
  • 13. 6. DON’T GET TOO EMOTIONAL
  • 14. sorry, but your attachment to your house and your financial needs don’t really matter in the sale
  • 15. IN A NUTSHELL 1. don’t sell before the house is ready 2. don’t over improve 3. don’t hire wrong 4. don’t hide anything 5. don’t rush it 6. don’t get too emotional
  • 16. remember: it was your home, but to the buyer it is a house
  • 17. LIZ KROFT REALTOR® Santa Cruz & Campbell, California d: 408.502.7011 | c: 831.854.7489 liz@mainstreamre.com www.lizkroft.com calbre 01937727 If you have any questions, I would love to help in any way I can