1. ELIZABETH SCULLY, MS
Greater Denver Area 303-903-2768 lizzyscully@icloud.com
COMMUNICATIONS MANAGER, EDITOR, WRITER, SOCIAL MEDIA EXPERT
Digital communications manager, editor, writer, social media expert who is dedicated and
confident in strategizing, developing, implementing and analyzing both traditional and
“new” media communications plans. Strong background in digital marketing, campaign
tracking and analysis. Resourceful, creative and always up to date on the most cutting-
edge, online engagement tactics. Possesses excellent written and verbal communications
skills. Strong attention to detail, but able to see the big picture when developing a print or
online publication (glossy magazine, website, etc). Team oriented, but also independent
with a strong work ethic and a healthy respect for deadlines. Always presents a
professional attitude and personality, allowing for successful building and maintaining of
professional relationships.
Skills:
• Excellent writing, research and editing skills
• Expert content creator for web, blogs, print, marketing, branding and social media
• Excellent PR skills—developing press releases and relationships with print and digital
media, garnering earned media and backlinks
• Expertise in social media platform development and engagement tactics: Instagram,
Facebook, LinkedIn, Pinterest, Google+ and Twitter
• Experience leading and managing digital marketing campaigns across various
platforms—e-mail, social media, website, blog
• Experience in utilizing analytics platforms to track and measure ROI of marketing
campaigns (Google Analytics, Facebook Analytics, Iconosquare, etc)
• Excellent interpersonal skills
• Fluent in Photoshop, Excel, Word and iMovie
• Experience in SEO/SEM management
• Experience developing Wordpress websites
• Basic video editing skills
• Basic InDesign, Dreamweaver and HTML skills
• Excellent public speaker, able to do presentations with confidence, clarity and ease
PROFESSIONAL EXPERIENCE
American Mountain Guides Association
Chief Editor of The Guiding Life blog & GUIDE Bulletin, October 2012-March 31, 2015
Developed and rewrote content for website; assisted with development of social
media strategy; edited blog and bi-annual, glossy publication.
MergeThis Media
Founder, Owner and Operator, July 2011-March 2015
Worked with a dozen businesses as a “Communications Manager” or “Social Media
Manager” to help them establish their social media platforms, digital marketing campaigns,
e-mail marketing campaigns, ambassador programs and analytics dashboards. A sample
of contracts listed below. See more on Elizabeth’s LinkedIn Profile.

2. Elizabeth Scully, Page 2
• Lyons Outdoor Games, March 2014 to June 2014. Managed social media,
marketing, public relations and sponsorships. Notable achievement: raised $40,000
in cash and in- kind sponsorships from 15+ sponsors; garnered more than a dozen
earned media articles online and in print publications.
• MountainGear.com, November 2012 to March 2014. Built company’s Facebook,
Twitter, Instagram, Pinterest, Google+ platforms and The Mountain Blog. Utilized
social media engagement techniques, excellent content and analytics to grow their
social media presence from 600 fans/followers to 10,000 in 14 months.
• Stonewear Designs, February 2012 to December 2013. Developed strategy,
content and analytics reporting for social media platforms (Pinterest, Google+,
Facebook, Twitter and Instagram), e-newsletter/e-mail marketing, the ambassador
program and the LiveStonewear! blog.
• Solera National Bank, May 2011 to January 2013. Developed, implemented and
provided content and analytics reporting for Solera National Bank's social media
platforms—Facebook, Twitter, the Solera Says blog and the Solera Says E-
newsletter. Notable achievement: developed successful Community Spirits
Campaign that increased overall social media following from 100 to 500, increased
engagement significantly and garnered earned media (full sample of deliverables for
this project is available upon request).
Metropolitan State College of Denver (now University)
Social Engagement Manager, December 2009 to March 2011
• Established a Web 2.0 presence for the offices of Alumni Relations
• Built and/or redesigned various social media platforms and the blog
• Spearheaded the development of the Office of Advancement’s e-newsletter program
Berthoud Recorder
Managing Editor, March 2008 to August 2008
• Hired staff and strategized weekly publication
• Oversaw the redesign of paper
• Edited, wrote articles and took photos
FindYourSpot.com
Managing Editor, March 2005 to August 2007
• Edited and wrote profiles
• Developed, published and analyzed monthly e-newsletter
• Managed public relations and cultivated earned media opportunities
• Managed Adwords
Girls Education International
Executive Director (then Advisory Board Member) December 2006 to November 2010
• Raised funds
• Administered the Liberia Scholarship Program
• Developed and implemented the marketing and public relations protocol
• Established the social media, e-newsletter and e-mail communications.

3. Elizabeth Scully, Page 2
She Sends Magazine
Founder, Publisher and Chief Editor, November 2006 to November 2009
• Wrote for and edited the publication
• Public relations
• Marketing, advertising and sales
• Managed volunteers, etc.
Estes Park Trail Gazette
Features Editor, July 2002 to April 2004
• Wrote and edited features section
• Wrote news and community articles
TECHNICAL SKILLS
Microsoft Office, Adobe Creative Suite, Website Construction in Wordpress, HTML,
Dreamweaver, Internet search engine, Google Analytics, Statcounter Analytics, Jetpack
Analytics, Facebook Analytics, Facebook Power Editor, Blackbaud (The Raiser’s Edge),
Constant Contact, Google Adwords, MailChimp
EDUCATION AND TRAINING
UNIVERSITY OF UTAH, Salt Lake City, Utah
• B.A. Psychology
UTAH STATE UNIVERSITY, Logan, Utah
• M.S. Mass Communications/Journalism
FREELANCE WRITING SAMPLES
• Yoga Journal
• 5280.com
• Rock & Ice Magazine
• The Mountain Blog
• Climbing magazine
• Rocky Mountain Sports
• The Alpinist
• Climbing
• Patagonia's The Cleanest Line
• The American Alpine Journal
• Homepower magazine