Presentation from the 2015 Local Search Association (LSA) Conference in LA, April 20-22.

1. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CRAFTING A COMPELLING
SALES OFFERING FOR TODAY’S
MORE SAVVY SMBs

2. ANATOMY OF
A WINNING
SALES PITCH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

3. DON’T BEAT
AROUND THE BUSH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

4. IT’S ABOUT THEM,
NOT YOU
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

5. ALLEVIATE
PAIN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

6. SHOW,
DON’T JUST TELL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

7. USE REAL
FEEDBACK
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

8. MAKE IT EASY
TO SHARE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

9. SAVVY SMBs
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

10. ALREADY KNOW ONLINE
MARKETING
IS A WAY TO WIN CUSTOMERS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

11. ALREADY KNOW THEY
SHOULD USE SOCIAL MEDIA
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

12. ALREADY KNOW THEIR
CUSTOMERS
ARE FINDING THEM ON
SMARTPHONES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

13. NOTHING’S MORE
COMPELLING THAN MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

14. SMARTPHONE
ADDICTION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

15. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE MOBILE
INTERNET SURGE

16. 48.45%
@searchinfluence
GOOGLE ORGANIC MOBILE USERS
FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES
GOOGLE ORGANIC MOBILE USERS
FOR PLASTIC SURGEONS’ WEBSITES
48.6%
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

17. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
96%
FACEBOOK LIKES, COMMENTS &
SHARES ON MOBILE DEVICES

18. MOPOCALYPSE
IS ROLLING OUT
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

19. EARLY SIGNS
OF MOBILE
TRAFFIC LOSS?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

20. WHAT EVERY
SMB NEEDS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

21. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
HELP THEM
PASS THE
GOOGLE TEST

22. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BREAKING
INTO THE
TOP 3
RESULTS

23. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LOCATION,
LOCATION,
LOCATION

24. MOBILE = LOCAL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

25. BARNACLE SEO
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

26. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OPTIMIZE
THOSE
LISTINGS

27. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHY ONLINE
DIRECTORIES?

28. @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OWNING
THE TOP OF
THE PAGE

29. SOCIAL MEDIA = MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

30. THE BEST
MOBILE STOREFRONT
IN TOWN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

31. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CREATING
COMPELLING
CONTENT

32. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKING
CONNECTIONS

33. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S A
PAY-TO-PLAY
WORLD

34. @searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WE KNOW
WHEN THINGS
ARE CHANGING

35. CONTENT SELLS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

36. THE VALUE OF
CONTENT MARKETING
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

37. LET THE CONTENT
TELL THE STORY
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

38. MAKE IT EFFECTIVE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

39. ANYWHERE
THE BUYER IS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

40. CHALLENGES FOR
BUSINESSES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

41. REMEMBER, IT’S
ALL ABOUT THEM
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION

42. WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THANK YOU!
ANY QUESTIONS?