Taken from LSA's Local Media Tracking Study, this infographic shows how often a consumer searches for a particular business category and the media they use to do so.

1. Base -
Searches PYP IYP Search Engine
Store Circular/
Email Promo-
tion/Coupon Daily Deals
Newspaper/
Magazine
Ratings/Re-
views Sites Social Media
Restaurants 8591 13% 12% 71% 19% 16% 12% 26% 13%
Supermarket 2747 7% 7% 41% 59% 9% 30% 5% 8%
Physicians 1682 33% 18% 54% 4% 3% 4% 9% 5%
Beauty Salons 1674 22% 17% 58% 18% 18% 14% 21% 19%
Pizza 1291 20% 16% 58% 27% 10% 10% 13% 8%
Clothing 1148 7% 10% 70% 41% 13% 25% 10% 17%
Auto Repair 1002 33% 20% 54% 18% 11% 14% 14% 9%
Food Products 997 12% 14% 61% 37% 19% 24% 20% 22%
Pharmacies 988 16% 11% 47% 32% 4% 13% 4% 7%
Auto Parts 765 35% 16% 57% 16% 6% 12% 9% 6%
Banks 748 13% 12% 71% 4% 3% 4% 5% 5%
Discount Store 723 11% 11% 62% 29% 8% 15% 6% 11%
Plumbing Contr. 692 44% 20% 45% 10% 4% 14% 16% 7%
Auto Dealers 626 18% 16% 75% 13% 4% 28% 14% 12%
Service Stations 626 10% 7% 54% 10% 5% 5% 9% 8%
Retail Shoes 613 9% 10% 75% 36% 12% 18% 8% 16%
Electr. Equip. 606 14% 12% 77% 36% 9% 19% 12% 12%
Internet 598 16% 18% 79% 23% 19% 20% 18% 31%
Gov/Mail/Emer Sv 586 14% 11% 69% 3% 2% 4% 3% 6%
Dentists 558 33% 24% 58% 6% 4% 6% 15% 7%
Hardware 556 26% 12% 56% 26% 3% 14% 5% 4%
Dept. Stores 544 11% 10% 67% 34% 4% 17% 5% 9%
Furniture 487 14% 10% 74% 34% 9% 24% 10% 7%
Hotels 482 9% 11% 83% 8% 16% 8% 24% 11%
Theaters 463 11% 13% 81% 7% 8% 19% 12% 10%
Tire Dealers 439 28% 17% 66% 23% 10% 21% 15% 6%
Home Improve. 421 16% 14% 67% 30% 6% 16% 8% 9%
Book Dealers 418 15% 14% 77% 14% 5% 11% 9% 14%
Employ. Agen. 411 15% 23% 84% 14% 6% 35% 15% 27%
Bakers 406 16% 14% 67% 15% 9% 7% 20% 16%
Nail Salon 365 14% 17% 61% 17% 22% 7% 24% 17%
Barbers 361 28% 17% 52% 16% 8% 13% 15% 12%
Florists 324 29% 17% 65% 14% 6% 9% 20% 19%
Landscaping 323 30% 19% 49% 18% 10% 24% 16% 12%
Veterinarians 301 38% 19% 53% 5% 2% 8% 14% 7%
Cellular Service 297 10% 14% 81% 17% 8% 13% 17% 15%
Sporting Goods 289 12% 8% 75% 24% 10% 14% 6% 10%
Insurance 287 24% 14% 68% 7% 1% 7% 8% 7%
Computer Dealer 281 15% 14% 81% 36% 15% 24% 18% 17%
Pet Shops 278 17% 21% 71% 20% 10% 16% 10% 14%
Office Supplies 272 17% 13% 68% 35% 9% 14% 6% 8%
Pet Supplies 270 13% 16% 67% 33% 13% 15% 14% 12%
Toys 270 7% 10% 82% 43% 11% 16% 6% 15%
Real Estate 261 13% 17% 82% 6% 2% 21% 9% 8%
Churches 259 16% 10% 67% 4% 1% 7% 3% 11%
Jewelers 254 14% 14% 72% 19% 8% 17% 11% 11%
Attorneys 250 45% 24% 56% 4% 3% 9% 7% 11%
Hospitals 246 27% 15% 55% 2% 2% 4% 7% 4%
Coffee & Tea 235 5% 8% 68% 16% 9% 6% 23% 19%
Shopping Centers 227 10% 14% 79% 14% 9% 10% 8% 18%
Libraries 202 11% 7% 73% 1% 2% 5% 5% 6%
School Info 191 14% 13% 70% 4% 5% 8% 10% 16%
Video Games 191 11% 12% 79% 26% 15% 13% 16% 21%
Thrift Shops 189 12% 14% 72% 9% 5% 9% 13% 15%
Electric Contr. 187 45% 21% 44% 8% 3% 10% 20% 4%
Craft Supplies 183 11% 12% 69% 44% 6% 18% 8% 8%
Dry Cleaners 182 22% 19% 58% 23% 12% 8% 24% 5%
Pet Groomer 179 29% 24% 60% 13% 14% 9% 24% 15%
Lawn Equip. 174 21% 10% 54% 36% 5% 31% 4% 7%
Baby Accessories 171 5% 9% 80% 37% 14% 15% 13% 20%
Travel Agen. 169 10% 12% 78% 13% 29% 16% 17% 18%
Lawn Main. 168 28% 22% 49% 22% 10% 30% 16% 13%
Cable & Sat TV 159 20% 13% 69% 12% 6% 10% 8% 6%
Computer Supply 156 8% 9% 84% 30% 8% 16% 12% 9%
Beauty Salon Spl 155 12% 13% 68% 29% 13% 25% 18% 14%
Ice Cream 154 8% 6% 57% 19% 12% 9% 17% 14%
Computer Repair 151 37% 25% 60% 12% 6% 10% 15% 12%
Major Appliance 150 14% 11% 75% 39% 6% 24% 12% 5%
Gymnasiums 150 14% 12% 77% 14% 18% 11% 21% 19%
Apartments 145 13% 20% 76% 12% 4% 39% 25% 18%
Airlines 140 3% 5% 84% 9% 15% 3% 6% 9%
Nurseries 139 21% 15% 57% 25% 4% 20% 4% 4%
Colleges & Univ. 138 9% 12% 80% 4% 4% 6% 7% 13%
Appliance Repair 137 43% 17% 50% 6% 1% 15% 14% 7%
Paint Retail 137 26% 11% 55% 31% 5% 18% 9% 9%
Pest Control 137 25% 22% 61% 15% 8% 9% 18% 5%
Parks 135 6% 8% 84% 2% 6% 7% 11% 11%
Housewares 135 3% 4% 64% 36% 7% 16% 5% 8%
Health & Diet 130 12% 11% 72% 15% 6% 11% 18% 11%
Roofing 127 43% 22% 46% 11% 4% 18% 14% 7%
Tree Service 125 39% 24% 54% 8% 3% 22% 18% 9%
Tools-Other 123 15% 10% 72% 39% 3% 17% 12% 7%
Carpet Cleaners 121 34% 19% 53% 26% 19% 19% 23% 7%
TV & Radio Dlr. 119 12% 3% 75% 57% 7% 36% 16% 12%
Bike Dealer 118 19% 16% 84% 13% 5% 11% 14% 15%
Video Rental 118 11% 5% 80% 13% 6% 8% 18% 12%
Auto Body Rep. 117 37% 23% 64% 8% 7% 6% 17% 12%
Massage 116 12% 10% 71% 12% 43% 6% 17% 13%
Party Supplies 115 17% 11% 82% 21% 7% 9% 6% 16%
Delivery Serv. 114 10% 7% 80% 10% 3% 4% 7% 3%
Guns 113 25% 18% 83% 15% 9% 24% 7% 9%
Printers 111 29% 21% 72% 21% 13% 13% 4% 8%
Clinics 109 29% 12% 57% 4% 4% 5% 5% 4%
Optometrist 108 37% 18% 57% 7% 3% 7% 16% 4%
General Contr. 108 40% 25% 46% 10% 5% 22% 16% 12%
Lawn Mower Rep. 107 44% 17% 49% 7% 3% 11% 3% 4%
Car Wash/Polish 107 21% 8% 57% 23% 20% 10% 21% 10%
Liquor Stores 106 5% 14% 69% 15% 11% 13% 5% 10%
Health Clubs 104 12% 12% 80% 8% 36% 6% 12% 13%
Games & Supplies 103 10% 8% 88% 19% 10% 17% 24% 26%
Fabric Shop 103 21% 10% 64% 34% 5% 13% 6% 7%
Painting Contr. 100 27% 21% 43% 16% 10% 18% 28% 15%
Fruit & Veg. 100 16% 7% 48% 36% 8% 33% 9% 17%
Telephone Cos. 97 18% 11% 66% 15% 8% 10% 11% 15%
Plumbing Suppl. 94 19% 17% 62% 21% - 7% 6% 2%
Child Care 93 25% 33% 84% 8% 6% 14% 33% 27%
Optical Goods 93 24% 16% 66% 25% 3% 12% 8% 7%
Hobby/Model Shop 93 20% 15% 71% 19% 2% 14% 4% 13%
Auto Renting 92 20% 14% 82% 11% 4% 6% 9% 5%
Consignment Srv. 89 27% 17% 73% 10% 4% 9% 12% 18%
Tax Preparer 89 23% 10% 63% 10% - 8% 4% 6%
Women`s Apparel 89 5% 9% 82% 30% 2% 18% 5% 9%
Recycle Cent. 87 29% 18% 64% 2% 2% 9% 6% 5%
Air Cond. Rep. 87 41% 23% 46% 12% 4% 9% 17% 8%
Funeral Director 78 40% 9% 45% 1% - 16% - 1%
Lumber 78 31% 9% 52% 19% - 18% 2% 3%
Loans 77 31% 20% 75% 10% 3% 19% 8% 7%
Newspapers 76 10% 12% 51% 26% 10% 41% 3% 13%
Music 76 13% 12% 79% 8% 4% 17% 7% 23%
Phone Equip Dlrs 75 8% 17% 80% 19% 20% 10% 21% 22%
Hot Tub Dlr. 74 12% 12% 64% 16% 50% 14% 35% 26%
Glass 73 34% 16% 58% 8% 5% 4% 15% 7%
Shoe Repair 71 32% 20% 61% 4% 3% 4% 16% 5%
Light Fixtures 70 24% 8% 79% 17% - 11% 2% 3%
Lndscpe Equip 69 15% 17% 72% 17% 3% 17% 14% 7%
Locksmiths 68 38% 20% 58% 3% 2% 10% 7% 5%
Musical Inst. 67 10% 12% 84% 13% 9% 9% 20% 15%
Doors 66 30% 14% 57% 9% - 9% 9% 2%
Child Clothing 66 6% 9% 82% 49% 9% 15% 7% 16%
Pawnbrokers 65 40% 26% 50% 8% 6% 9% 8% 11%
Carpet & Rugs 62 30% 17% 64% 19% 11% 11% 8% 10%
Entmt. Bureaus 62 5% 8% 74% 11% 35% 21% 15% 32%
Chiropractor 60 23% 25% 55% 5% 9% 7% 9% 6%
Building Mat 58 19% 17% 56% 26% 5% 9% 5% -
Taxis 57 45% 42% 34% 7% 3% 5% 9% 7%
TV & Radio Rep. 57 41% 26% 58% 14% - 19% 3% 9%
Fence 56 39% 32% 54% 21% 8% 16% 8% 12%
Meat 55 20% 9% 48% 25% 10% 22% 13% 11%
Antique Dlr. 53 24% 24% 68% 2% 3% 15% - 10%
Battery Storage 53 20% 18% 67% 21% 4% 17% 4% 8%
House Cleaning 52 20% 17% 53% 19% 27% 23% 37% 12%
Windows 50 24% 24% 63% 32% - 22% 8% 2%
RESEARCH
LOCAL MEDIA USED BY CONSUMERS
IN PAST WEEK TO FIND LOCAL BUSINESSES
Local Media Tracking Study 2014 Year-end Report.
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All rights reserved.