This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.

1. TheLSA.org

2. • What’s this all about?
• Who is LSA?
• Our agenda
• Some data about local entrepreneurs
• How to get the most out of today
Overview

3. Who (or what) is LSA?
LSA stands for “local search
association”
A trade association with 300+
members in 27 countries. Traditional
and digital providers of advertising and
marketing services and technology
Many work directly with local business
owners

4. New site: MarketingBitz

5. Co-op: potential money
“With more money to spend, co-op opens the
door to more advertising possibilities and more
sizable ad purchases.”

6. Experts, companies here

7. • Digital Strategy
• SEO Basics
• Mobile Marketing
• Paid Search
• Email Marketing
• Managing Online
Reputation
Today’s program
• Making the Most of a
Limited Budget
• Facebook/social Marketing
• Understanding the
Customer Journey
• Expert Q&A

8. When it comes to digital marketing:
how many of you feel. . .
Totally in control,
self-confident
Like you’re still
finding your way OMG!

9. How digitally savvy?
Source: LSA survey of SMBs, October 2015

10. Do you work with a marketing
vendor or consultant?
Source: LSA survey of SMBs, October 2015

11. How much do you want to grow?
Source: LSA survey of SMBs, October 2015

12. 50% less than $10k per year
Source: LSA digital bootcamp attendee survey (4/15).

13. 6
6.6
7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More methods being used

14. 40%
37%
33%
21%
Not Enough Time
Not Enough Knowledge or
Expertise
Ad Budget Not Large Enough
Not Enough Resources to Hire
Dedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Time, expertise big
challenges

15. “I know bits and pieces of what
needs to be done, but I don't know
how to put it all together so my sales
program will be efficient …and easy
to follow up on”
Challenges & desires
Source: LSA survey of SMBs, October 2015

16. “How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Challenges & desires
Source: LSA survey of SMBs, October 2015

17. • Engage: ask questions
• Network: talk to each other, speakers and
exhibitors
• Get business cards, follow up with people
• Attend the sessions: the day will fly by
• Stay for full day . . . and giveaway + after party
How to get most from today

18. After party

19. Digital marketing can be fun