The Future of Indoor Mapping Indoor maps are here to stay. So where are they going to take us? Speaker: Joseph Leigh, Head of Venue Maps, Here (Nokia)

1. The Future of Indoor
Mapping
Maps
N ovem ber 2013
Company confdential
Joseph Leigh – Head of Venue

2. Agenda
• Why Indoor Maps
• The HERE Indoor Maps “beliefs”
• The Vision
• What’s available today!
2
HERE Venue Maps Overview

3. Why Indoor Maps?
N ovem ber 2013
Company confdential

4. …ever been in this situation?
HELP:
Where’s the
nearest
Restroom?
?
!@#!@$!
4

5. Time for Indoor Maps
According to the Environmental Protection Agency, humans
spend 87% of their time indoors.
5
Outdoors
Indoors

6. Why Indoor Maps?
Looking back over the years…
•
•
15 years ago, PNDs revolutionized consumer personal navigation
•
10 years ago, internet mapping revolutionized consumer map exploration
•
5 years ago, Nokia announced “all future Nokia handsets will include GPS” and acquired NAVTEQ
•
2 years ago, digital maps started appearing on smartphones almost every country around the world!
in
•
Today it’s time to go beyond streets, and beyond GPS.
•
It’s time to map what lies next to, above, or below streets! It’s time for indoor maps indoor positioning
and
!
•
6
For past 25+ years, digital maps have primarily focused on streets / infrastructure
In future we’ll be using indoor maps to re-invent smartphone applications, and consumer behavior on a truly local level!

7. Indoor Maps
Our Beliefs
N ovem ber 2013
Company confdential

8. At HERE we believe that...
1
Indoor Map content last meter destination arrival will become standard
and
elements of future digital maps.
2
3
8
Local Advertising increasingly draw upon digital indoor maps to drive
will
venue footfall, retail sales, local advertising and aisle level product discovery.
B2B demand detailed indoor maps and indoor capabilities will continue to rise
for
steeply (e.g. Retail, Travel, Corporate Enterprise)

9. Indoor Maps
The Vision
N ovem ber 2013
Company confdential

10. Indoor Maps
Everywhere
Consumer Map
and Transit
route planners
Airline concierge
apps
Social meet up at
the mall apps
Indoo
r
Maps
Exhibition/Museum
Assistant apps
I’m here!
Price comparison /
deal finding apps
Sports event
companion apps
Workforce
management
Work space
management
Hospital
ER floor plans
Aisle level
product finders
Retail analytics
Crowd management
analysis
Evacuation
planning
Fire/Safety
planning

11. Indoor routing, with (or without) your current position
Natural guidance
Multi-modal routing
Route to airline gate

12. Product discovery
Detailed Floorplans
Product-level Search

13. Consumers & Retailers, better informed!
Shading by facility type
Shading by price
Shading by usage

14. Ailse-level mapping
Aisle Level
Check-out wait times

15. New local advertising opportunities!
Branded icons and logos
Coupons along your route!

16. The Virtual and Real worlds connected!
3D rendering
Indoor virtual reality experience
Indoor imagery (e.g. Microsoft
Photosynth)

17. HERE Venue Maps
What’s available today?
O ctober 2013
Company confdential

18. HERE Venue Maps Coverage (69
Countries)
1 Billion
Square Meters
Mapped
EMEA
3953 Venues
APAC
NORTH AMERICA
574 Venues
4457 Venues
9,062
LATIN AMERICA
78 Venues
Venues (2H13)
NA
HERE Venue Maps Overview
3610 Malls/Stores
125 Airports
532 Universities
EMEA APAC
1826 Malls
175 Airports
1869 Rail stations
544 Malls
22 Airports
96 Universities

19. HERE Maps - Venue Maps
• 9,062 Venues 69 countries
in
…
• Feature rich mapsshopping malls, train
of
stations and airports
• Searchable directory
of stores and faciliti
19
HERE Venue Maps Overview
9,062
Venues (2H13)

20. Past 12 months of HERE Venue
Maps…
Rapid expansion, both in numbers and venue types
Calendar Quarter
View
1Q12
TOTAL
2,682
TOTAL
4,605
3Q12
Expansion
TOTAL
5,100
4Q12
TOTAL
6,500
1Q13
TOTAL
7,500
New Category Types
Airports
Shopping Malls
NA and first EMEA
countries
20
2Q12
Shopping Districts
Transit Stations
Stores (incl. aisles)
Animal Parks
Amusement Parks
Museums
Sports Complexes
Casinos
Universities
Convention Centers
Community Centers
Tourist attractions
Theme parks
Race Tracks
Highlights
First Asian
countries
16 new countries
Including South Africa and
New Zealand

21. …The Future of HERE Venue
Maps!
Rapid expansion, both in numbers and venue types
21
2H13
TOTAL
9,000
Calendar View
1H13
1H14
Expansion
TOTAL
13,000
TOTAL
11,000
2H14
TOTAL
15,000
New Category Types
Tourist attractions
Theme parks
Race Tracks
Hospitals
16 new countries
Launch in Korea and
Including South Africa Mexico
and New Zealand
All Major airports in
Mexico and Canada
Expansion Focus
in APAC and Latin
America regions
Highlights
Expansion Focus
in APAC and Latin
America regions

22. HERE Venue Maps Product
Venues Back End
Services
CDN / AWS
Venue Maps product consists of:
Map Creator/Reporter API
Local Commerce API
HERE Maps
HERE Explore
Indoor
Positioning
s
pp
A
- Experiences/Custom Apps: HERE
applications (e.g. HERE Maps)
- REST API:
Underpinning 3rd party
applications on web and mobile
- SDK: Venue Maps plus libraries for
rendering
t
en
nt
Co
RE
ST
om(J
st S, W
HERE.com
Cu
P,
S
s/
An
ce
3D Locate
s JS d DK
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e
Oro
rie
Til
i
D Real Nd,
pe
2
x
iO
E
GML
S)
World
Vector Models
Index
(Binary)
AP
I
HERE Transit
- Content XML
: 9000+ venues in over 69
countries. Adding 1000 Venues / Quarter.)
Venue Maps product works hand in hand
with:
-
Local Commerce / Advertising APIs
Map Creator/Reporter APIs
Back End Services CDN + AWS
Positioning modules

23. Summary
• Why Indoor Maps
• The HERE Indoor Maps “beliefs”
• The Vision
• What’s available today!
23
HERE Venue Maps Overview

24. Questions?
Maps
N ovem ber 2013
Company confdential
Joseph Leigh – Head of Venue

25. HERE: The People
6K
56
People in
diferent
countries
25
Garmin HERE Platform Introduction - 05 03 2013
25+
Year map
heritage
The largest
most highly
trained
cartography
team on the
planet

26. HERE: The Numbers
196
47M
85M
countries
km road
places
53B 80%
11B
230M
queries
of cars*
probe
points
transactions
per day
*cars with integrated navigation powered by HERE map content; devices using HERE map content
26
Garmin HERE Platform Introduction - 05 03 2013