Three sophisticated BI and analytics features to future-proof your application and set your product apart.

1. Embedded Analytics
Beyond
3 SOPHISTICATED FEATURES
TO SET YOUR APPLICATION APART

2. CONTENTSThe Shifting World of Analytics.............................................................................1
Modern Analytics Starts With Embedding.......................................................... 2
Sophisticated Capabilities Worth Considering.................................................. 4
Build or Buy? Top Considerations for Embedded Analytics........................... 8
4 Steps to Finding Your Perfect Fit.................................................................... 12
About Logi Analytics............................................................................................. 13

3. 1
THE SHIFTING WORLD
OF ANALYTICS
Availability of data is driving new levels of
expectation and innovation in both consumer
products and business applications.
“
For the past decade, the battlefield of better dashboards and reports has been fought with beautiful data visualizations.
But over time, data visualizations have become a commodity.
Last year Google and Amazon released Google Data Studio and Amazon Redshift, allowing users to visualize the
data created on or contained in those platforms—basically for free. Though Google and Amazon aren’t leaders in
the analytics or business intelligence space, the move undercuts the investments software vendors have made in
data visualizations. Before, many software vendors rightfully saw embedded analytics drive new revenue, reduce
customer churn, and grow their total addressable markets.
Now that visualizations aren’t enough to set your application apart, how can companies monetize their
investments in analytics? By offering more than basic (albeit beautiful) embedded dashboards and reports—with
capabilities such as embedded self-service, direct data connectivity, and workflow and write-back functions—
product teams can create a compelling value proposition based on analytics capabilities. They can empower users
to do their jobs better, smarter, and faster.

4. 2
MODERN ANALYTICS
STARTS WITH EMBEDDING
Providing analytics is not just about improving your application’s user experience. It’s about improving the overall
customer experience (CX).
It’s a nuanced distinction: User experience is about ease of use and eye candy to make customers happy. Customer
experience includes all that but is more focused on driving real value—the kind you can charge more for. Think of it
as the difference between a nice tool to have and a tool you can’t live without.
As B2B tech companies focus more on CX and on creating sticky applications people love, they can’t ignore users’
demands to access exactly the data they need, when and where they need it, and to share it across teams and
departments. The best way to do this is to embed analytics in the applications people are already using.
In fact, in a recent survey, 84 percent of end users said they want access to analytics in their existing business
applications. This demand stems from the availability of data in both consumer products and business applications.
The Internet of Things is only the beginning: People want relevant insights in the context of where they live
and work.

5. 3
To meet the demand for advanced insights in context, more and more business applications are embedding analytics.
“In the next five years, 90 percent of analytics for business users will be embedded in other core applications,”
according to Anne Moxie, Senior Research Analyst with Nucleus Research, in the report Augmenting Intelligence
with Embedded Analytics.
This is good news and bad news for application teams. On one hand, more access to analytics is great for end
users and product managers alike. On the other hand, with so many applications offering embedded BI, it’s more
important to embed analytics with the future in mind. Don’t stop at basic embedded dashboards. Consider what
advanced features you can add to win more discerning users now and in the future.
Primary
Application
Preferred
Applications
& Portals Embedded
Analytics

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