What's the best way to get end users to adopt analytics? Put it at the heart of the apps they already use. Learn what the embedded analytics maturity model is and how to find and embrace the best model for your company. Learn more from The Definitive Guide to Embedded Analytics at https://goo.gl/hWUrsn.

1. Embedded Analytics
Create Genius Apps
Chris Smith & Josh Martin

2. #Logi16
Chris Smith
Director of Solutions Engineering
Logi Analytics
Chris.Smith@logianalytics.com
My first name is not “Chris”
ABOUT US
2 @TheRogueAnalyst
Josh Martin
Product Marketing Manager
Logi Analytics
Josh.Martin@logianalytics.com
My first name is also not “Chris”

3. #Logi16
What is the embedded analytics maturity model?
Ways to find/embrace the best model for you
How to embed through demonstrations
WHAT YOU ARE GOING TO LEARN TODAY
3 @TheRogueAnalyst

4. YOUR CHALLENGE
Your app needs analytics (or better
analytics), but you don’t know where to
start or finish

5. #Logi16
What Are Embedded Analytics?
5
UI
Integrate with
existing
security
Completely
white-labeled
Analytics are
inline with the
rest of your
app
Kick off a
workflow
Talks to the
app and
listens to the
app
@TheRogueAnalyst

6. #Logi16
Embedded Analytics – The Stats
6
Important to 94%
of software
companies
75% of software
companies plan to
invest in the next 12
months
Providing 45% of the
overall value of
software applications
Deeply integrated into
workflows of 31% of
software applications
Source: 2016 State of Embedded Analytics
@TheRogueAnalyst

7. #Logi16
1. Create competitive differentiation
2. Develop new/recurring revenue streams
3. Improve stickiness and loyalty
4. Enhance cost savings and improve efficiencies
5. Increase the value of hardware or create packaged
offerings
Why Embed Analytics?
7 @TheRogueAnalyst

8. The Embedded Analytics Maturity Model
“Adapt or perish, now as ever, is nature's inexorable imperative.”
-H.G. Wells

9. #Logi16
The Four Integration Points
9
UI Workflow
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10. #Logi16
The Embedded Analytics Maturity Model
10
UI Workflow
Integration:
Standalone Analytics
Application
Application
OK
Analytics
Application
Bolt-On
OK
Inline
Analytics
OK
Infused
Analytics
OK
UI UI
@TheRogueAnalyst

11. Standalone
“I’m free to do what I want any old
time”
- The Rolling Stones

12. #Logi16
Standalone Analytics Capabilities
12
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst

13. Standalone Demo

14. Gateway
“I could see that, if not actually disgruntled, he was far from being gruntled.”
- P.G. Wodehouse

15. #Logi16
Gateway Analytics Capabilities
15
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst

16. Gateway Demo

17. Inline
“I know I was writing stories when I was five. I don't know what I did before that. Just loafed, I suppose.”
- P.G. Wodehouse

18. #Logi16
Inline Analytics Capabilities
18
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst

19. Inline Demo

20. Infused
“If everyone is moving forward together, then success takes care of itself.”
- Henry Ford

21. #Logi16
Infused Analytics Capabilities
21
Capability/Requirement Independent Gateway Inline Infused
Interactive Dashboards
Reports
Integrated Security
Integrated UX
Analytics Appear Inline
Custom Styling
Embedded Self-Service & Discovery
Integrate Workflow & Writeback
Keeps Users in your App
Creates competitive differentiation
Charge a Premium
Maintain Brand Integrity
Excellent User Experience
@TheRogueAnalyst

22. Infused Demo

23. Preparing for Embedding
“Finding funny, pithy, and appropriate quotes is hard.”
- Josh Martin

24. #Logi16
Assess the Market
24
1. Are your customers asking for analytics?
2. Are your competitors offering analytics?
3. Will you customers pay more for analytics?
4. Can you grow your total addressable market?
5. How ready are you today to support an analytics initiative?
@TheRogueAnalyst

25. #Logi1625
Establish Project Phases to Ensure Success
Phase 1
Performance
Phase 2
User Experience
Deliverables:
• Reporting store & ETL
• Architecture improvements
• Performance testing
Deliverables:
• My Dashboard
• Application improvements
• Production deployment
@TheRogueAnalyst

26. #Logi1626 @TheRogueAnalyst
Commit to a Schedule
TASKS Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13
Phase 1 Performance (Phase 1)
Design & Planning
Data Warehouse Development
ETL & Query Development
Application Development
Performance Testing
Phase 2 UI/Rollout (Phase 2)
Design & Planning (UI design)
Application Development - UI
Data Tier Enhancements
QA
Deployment

27. #Logi1627 @TheRogueAnalyst
QA
Commit to Delivery
Iterative DevelopmentDesign Deploy
Plan Test &
Integrate
Review

28. #Logi16
• Your app needs modern analytics
• Plan to get analytics right the first time unless timing
demands immediate action
• Prioritize the features your users most demand and
ignore those they don’t
• Integrate self-service to avoid the success problem
Conclusions
28 @TheRogueAnalyst

29. DO THIS NEXT
Evaluate your solution & customer demands to determine if your current
solution is adequate

30. Learn more with The
Definitive Guide to
Embedded Analytics