Do you want leads? Do you want to convert those leads into customers? Do you want inbound calls? The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication. In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages. Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?

2. construction business (2016-2020)
annual increase in global
Construction Intelligence Center

3. annual revenue of construction
$1.731 trillion
2015 report
industry in the US

4. transformation.
The construction industry
is seeing a swift

5. affecting the way businesses run.
New technologies are constantly

6. can cling onto opportunities.
Those who adapt faster

7. Do you want to avail this prospect?

8. Connect
Through Events

9. to construction business events.
Send your brand connectors
and ambassadors to

10. Construct Canada
A North American event featuring product
showcases, breaking news, market reports and
educational webinars.

11. World of Concrete
Annual international event for masonry and
concrete industries. Demos and seminars cover
material handling, repair and demolition, and
technology aided construction.

12. Handout your business card
to relevant B2B clients.
Get a business card design

13. Recognize
B2B Buyer’s Journey

14. Be on top of the tender list.

15. HOW?

16. You need to target the right client.

17. Create buyer persona
using market research.

18. Map their buying journey.

19. Use Inbound Methodology
HubSpot Academy

20. MakeClients Business Promoters

21. is credited for developing the 80/20 rule.
Italian economist Vilfredo Pareto

22. provide 80% of its business.
A construction company finds
that 20% of its clients

23. How can this insight help?

24. become business promoters.
It can target these clients to

25. strategy always works.
The word-of-mouth

26. Content Marketing
Practice

27. use content marketing strategy
of B2B marketers in North America
Content Marketing Institute

28. Make targeted content.

29. Product demonstration videos
Tender support packs
Installation training presentations
Material comparison infographics
Computer-Aided Design drawings

30. – social media, blog, and website
Distribute via online channels

31. a Trusted Advisor
Become

32. Do you have trouble getting prospects?

33. Be unique and trustworthy.

34. Do ‘personal branding’.

35. Case Study
A fifth generation firm, Bertucci Contracting
Corporation builds coastal restoration for flood
control. Their president speaks at conferences,
actively participates in Associated General
Contrators (AGC), and repeatedly checks with
the Corps of Engineers. His expertise,
knowledge and reputation won the company a
great share of coastal restoration work along
the coast of Louisiana.

36. Get your experts to
speak for your company.

37. Via Trade Shows
Brand

38. are an attractive lead generating tactic.
In construction business, trade shows

39. and sale of equipment
It builds trust when
dealing in heavy capital goods

40. Tips

41. Make your brand approachable.

42. Don’t overload your booth
with machines and tools.

43. Nurture leads with verbal
and/or visual presentations.
Get a presentation design

44. E-mail Marketing
Employ

45. tool to foster leads into clients.
E-mail is a cost-effective marketing

46. You need the right strategies.

47. Gain footing over your competition.

48. Tips

49. Personalize greeting messages.

50. Attach a well-designed newsletter.

51. Send educational material on equipment.

52. Share videos of successful projects.

53. Optimize
Your Corporate Website

54. Do you want inbound calls and leads?

55. Tips

56. Use SEO and SCHEMA markup language.

57. first-time vs returning clients.
Create targeted offers for

58. personalize shopping experience.
Assess browsing behavior and
Get customized website design.

59. and complementary offers.
Highlight ancillary products

60. Engage
Via Social Media

61. Where are your clients?

62. buyers on the platform they’re on.
Engage with your suppliers and

63. Build credibility with contractors on LinkedIn.

64. Use Twitter for press release and news.

65. Display product portfolio on
Google Plus, Instagram, and Pinterest.

66. Virtual Reality
Utilize

67. Take your B2B clients on a visual journey.

68. Hint: engagement is closely
linked to entertainment.

69. GE partnered with Kite and Lightning, creative
development studio, to showcase its gas and
oil exploration and processing equipment via
virtual reality. These VR stations take the users
on a simulated ride in a submarine. The
rumbling seat and audio on headset lets users
experience ocean traveling and see GE’s
equipment in action.
Case Study

70. your construction business.
Use the power of VR for

71. To know more on this subject,
head to our blog.