From Romance to ROI – Proven Marketing Gimmicks

•

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Marketers often use gimmicks to uplift the brand. Some are pro-active around the Valentine's Day. Let's see how some proven tactics have planted the romance and reaped the profits.

Diseño

Proven
Marketing Gimmicks
Romance to R I

Marketing gimmicks
have
magnetic properties

By virtue of that…
They operate with a
Pull strategy.

Valentine’s day
From Previous year’s data..
Is the 2nd biggest holiday
After
Thanksgiving.

70 % of Americans
On February 14th
will give chocolate or candy
to one to three friends or
family members.

And
87% would like
to receive a
handmade gift.

In terms of
profits
retail sales of
Valentine's Day
candy in 2016 will
be $1.1 billion .

It means
A window of
opportunity is
wide open.

Let’s take a look at the
type of campaigns that
create real engagement.

professional stunt driver
ask men to meet her on a
blind date.
Video goes viral

Men use #DateInABox hashtag and win a surprise pre-
planned date night for their valentine.
It got a tremendous response!

Offered
opportunities for
singles to connect at
Starbucks
3 million members
were listed for this
coffee date.

They created stories
about awkward
moments in animated
goofy videos for Red
Velvet Oreos
Oreo is still
remembered for that
campaign

They were all sleek ideas
and they pulled off Nicely.

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1. Proven Marketing Gimmicks Romance to R I

2. Marketing gimmicks have magnetic properties

3. By virtue of that… They operate with a Pull strategy.

4. But.. Businesses usually avoid it.

5. Because, They fear the possible..

6. RISK

7. Rejection

8. Retaliation

9. Loss

10. Valentine’s day From Previous year’s data.. Is the 2nd biggest holiday After Thanksgiving.

11. 70 % of Americans On February 14th will give chocolate or candy to one to three friends or family members.

12. 89 % would like to receive a card

13. And 87% would like to receive a handmade gift.

14. In terms of profits retail sales of Valentine's Day candy in 2016 will be $1.1 billion .

15. Do you know what that means?

16. It means A window of opportunity is wide open.

17. Let’s take a look at the type of campaigns that create real engagement.

18. Ford’s Prank

19. professional stunt driver ask men to meet her on a blind date. Video goes viral

20. Heineken #DateInaBox

21. Men use #DateInABox hashtag and win a surprise pre- planned date night for their valentine. It got a tremendous response!

22. Online Florist’s Cupidrone

23. A Cupidrone armed with a red rose moves around the city and looks for a target to drop the rose. The video gets more than 13 million views and people started to dig more about this new brand.

24. Starbucks & Match.com

25. Offered opportunities for singles to connect at Starbucks 3 million members were listed for this coffee date.

26. Red Velvet Oreo with animated stories

27. They created stories about awkward moments in animated goofy videos for Red Velvet Oreos Oreo is still remembered for that campaign

28. Tesco matches singles

29. A social experiment that aims to match prospective couples by analyzing the contents of their shopping baskets. Customers became brand loyalists

30. They were all sleek ideas and they pulled off Nicely.

31. Would you take the risk? So...

32. Get Design Consultation Go Here