Did you know the average attention span of a reader is between 13 to 14 minutes? Psychologists and content experts argue that humans have an innate ability to process and transmit visual information, more quickly than textual content. Therefore, as a marketer and content manager, you should keep track of the information you provide to your customers, for you wouldn’t want your readers to scroll through the text and leave without retaining your message. Visual content helps your customers not only connect, but to engage, and then respond. It also allows you to better deliver your brand message to your customers. As a small business owner then, you should start considering visual marketing strategies for your marketing campaigns because your customers don’t have the time or the patience to go through pages and pages of textual data. Instead, you should provide information in bits and pieces, with casual, visually appealing imagery, as that is more likely to get customer attention and user retention. This presentation will help you understand why small businesses and marketers need to produce content based on videos, podcasts, images, graphics, and visual presentations.

1. Killing Your Customers
with Content?
Visual Content Marketing Strategy for Small Business

2. In 2014, $134.7 billion were spent on content
marketing, video marketing, and social media,
according to research by eMarketer.

3. Humans learned to look before they even started
speaking, reading, and writing. It is an innate ability
that human brains process visual information more
quickly than written.

4. Moreover, it is difficult to take in and read lengthy
texts. As statistics suggest, the average attention
span of a young adult is between 13 to 14 minutes.

5. However, information provided in bits and pieces,
with casual imagery and visually appealing pictures,
is more likely to be digested and remembered.

6. People learn in four different ways

7. • Visual learners - learn by seeing

8. • Auditory learners – learn by hearing

9. • Kinesthetic or tactile learners – learn by touching or
moving

10. • A mix of styles

11. Marketers need to have a grip over producing
content based on videos, podcasts, pictures,
graphics, and presentations.
See: Elements to Improve Visuals
for Maximum Business
Conversions

12. Why should you opt for visuals when marketing?
Explore: The Visual
Language of Business

13. 1- Let your readers’ breathe,
don’t choke them with text!
It is more likely that your visitors will leave the site if
they witness content bombardment. Instead,
neutralize the text with images, videos, podcasts,
infographics and slideshares.

14. 2- Who doesn’t like visual
cuddling?
Images help your target audience connect and make
your content alive.

15. 3- Pin it to win it!
Your visual content has more shareability than your
textual content on social media. People can instantly
share with simple clicks, ‘pin’, ‘tweet’, ‘share’, ‘fav’
and ‘like’.

16. 4- That’s the way we like it!
Businesses should opt for visuals on social media
because it broadens horizons and provides brands
with better exposure.

17. 5- Let’s Talk It Out!
Your audience can engage with you better. It will help
you to gauge better understanding of your target
market. Explore: How
Psychographics in
Contemporary SMB
Marketing

18. How can you amplify your content
marketing through visuals?

19. 1. Use pictures to tell a story

20. 2. Use Meaningful images

21. 3. Use imagery that complements your brand values

22. 4. Get the right balance of images.

23. 5. Use white space

24. 6. Don’t get cheesy with your visuals.

25. 7. Make your images engaging

26. 8. Tag relevant people, pages and influencers

27. 9. Provide valuable content

28. 10. Be careful about dimensions

29. 11. Be particular about the quality of visuals

30. 12. Analyze what works for your audience

31. Does your business use compelling visuals to
capitalize on latest marketing trends? Share your
thoughts.

32. What Visual Content Strategy
does Your Company Follow?
Let us know @LogoDesignGuru