Slides from David Reid's talk at November 2013's London Games Conference. David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.

1. Building the
Perpetual Franchise
David Reid, CMO
London Games Conference 2013

2. A Decade of Consecutive Subscriber Growth

5. Building the Perpetual Franchise
• Foster Emergent Behavior

8. Building the Perpetual Franchise
• Foster Emergent Behavior
• Engage with Gamers Respectfully

11. Building the Perpetual Franchise
• Foster Emergent Behavior
• Engage with Gamers Respectfully
• Recognize and Reward Loyalty

13. Building the Perpetual Franchise
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•
•
•
Foster Emergent Behavior
Engage with Gamers Respectfully
Recognize and Reward Loyalty
Maintain Mystery

14. #12
Top 100 PC Games of All Time
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