1. International Sales & Marketing Product Manager
Lonnie McRorey www.linkedin.com/in/lonnie Paraguay Cell
Asunción, Paraguay Skype: Lonnie.ti22 +595.0971.780.980
Lonnie.mcrorey@gmail.com US phone: (203) 806-0858
Summary
Top-Producing International Management Executive & Innovator with expert qualifications in identifying and
capturing critical opportunities to accelerate global expansion, increase revenues, and improve profit
contributions.
I pioneered the strategies, processes and technologies that have consistently maximized organizational
performance while creating new corporate competencies.
My special ability is to recognize and cultivate talents in staff; strong and decisive leader with excellent team
building and motivational skills. Multifaceted competencies include:
 Sales & Marketing Leadership
 Product Research and Innovation
 Product Management & Branding
 Global Alliances & Reseller Catalyst
 Strategic Business Planning
 Training & Development
 Business Process Solutions
 Product Launch & Management
 Strategic Acquisitions
 Corporate Vision & Strategy

2. Current Experience
Global Product Manager & Enterprise Technologist
Feb 2010 to present
Current duties include:
IS Unified Integrated Digital Enterprise Management
Platform. (Patent Pending Admin Process-Author)  Globally Responsible for Product
Management (Conceptual to
 Hired directly by the CEO of Canada Digital Deliverables)
Systems to research and develop upon a
 Global Sales and Marketing
concept that is revolutionizing how
business and technology is visualized,  Reseller and Partner Management
managed and controlled within a Unified  Project Management
Platform.
 My Preliminary research and SWOT analysis revealed a tremendous gap created by current IT Tools
Industry vendor offering.
 I created design maps that included connective points that other solutions did not offer within their
system only through costly integrations. In conclusion the larger the Enterprise the more integration that
was required for upper management to visualize Business and IT Eco-System Health. This current common
practice creates Data integrity issues while aggregating to data entry-point redundancies (Staff adding the
same data in different tool sets). Ergo Business and IT operate as separate entities with visibility gaps,
poor communication and lack of accountability.
 My focus is to continue to build from my on-going research and pre-existing platform adding more
functionality and checking impact to organizational user hierarchy. Connected and built a large network
of Business and Technology consultants to validate this new paradigm while engaging international IT
Executives/Business owners to promote and sell this wholistic approach utilizing a plethora of modern
marketing tangibles I’ve developed.
 I also developed, negotiated and established Partners /resellers extending from Canada, United States,
Panama, Colombia, Costa Rica, Argentina, Brazil, Chile, Spain, Turkey, Bahrain and South Asia. I educate,
train and develop staff/partners and deliver onsite demonstrations globally. Presented Platform in
Technical trade shows across Europe and South America and gave speeches regarding this new paradigm.

nd
To date the current solution went from 10 client organizations using the platform to 300 after 2 year of
testing and production.
 Responsible for Branding, Logo and all Product vision documentation
Proprietary Marketing Tangibles (Created with no budget)
 Website: http://www.isunified.com
 Blog: http://www.isunified.wordpress.com
 Video: http://www.youtube.com/watch?v=IMuXpUMzLu0
 Video: http://www.youtube.com/watch?v=VrVEBln1cEk&feature=relmfu
 Software Development Services Video: http://www.youtube.com/watch?v=dfxJZbTrpjg
 Training Videos: http://www.screencast.com/users/ISUnifiedvideos
 Twitter: https://twitter.com/erpforit https://twitter.com/isunified
 Facebook product page: https://www.facebook.com/pages/IS-Unified/352037683004
 Facebook Services page:
https://www.facebook.com/pages/ISU-Corp-Development-and-Innovation/166619503387451
*Additional Marketing Images and Presentation material available upon request.

3. Experience
VMN+ Corporation- Near-shore Agile Software Development Outsourcing
Vice President, Marketing & Sales 2009 to 2010
VMN+ has been organically growing for the past 12 yrs without sales and marketing infrastructure. Amazingly
their local share of the market rendered 3 Million USD in annual revenues. My task was to re-brand and expand
VMN+ services to North American/European markets.
Responsibilities and Accomplishments
 Reported directly to CEO, and Principal partners
 Company website upgrade – Logo update, Modern design focused on technology development,
translation of Service offering from Spanish to English, New product offering, connected site to
Social and Business networks (Linkedin/Twitter/Facebook/Ning/Youtube) – Twitter company
profile received 20k hits within the first month after launch. Website SEO (#1 Google rankings
by industry keywords)
 Created Company Social Network (Ning) - client access to blogs and technology whitepapers
written by key VMN+ Technology staff.
 Designed and developed company services videos
 Re-vamped and modernized marketing and portfolio presentations to align with core
competencies
 Designed and implemented Sales and Marketing process maps- From lead generation to Account
management
 Customization and Implementation of Sugar Sales CRM
 Designed and Developed Email Marketing templates aligned to company brand (Look and Feel)
 Designed Flash Banners to appeal to Agile/Scrum/XP methodology audience
 Positioned VMN+ with shared revenue development projects (Estimated 200-300 Million
USD/4yrs)
 Created partnership with MIT Sloan G-lab course- providing internship opportunities within VMN+
for its students
 Developed relationships with Fortune 100-500 clients
 Training and mentoring of sales staff – Sales Life Cycle
 Setting-up realistic goals and expectations
 Benchmark Sales and Marketing practices – quarterly results
 Responsible for closing large revenue opportunities and client communications
 Establishing and communicating client project scope to development teams
Design, Implementation and execution
 Dashboards (and other visualization
 Lead management solution tools)
 Sales analytics  Email marketing
 Trigger alerts  Free internet resources
 Lead augmentation/enrichment tool  Internal user-generated content (wiki,
 Customer relationship management (CRM) forum, blog)
or Sales force automation (SFA)  Master data management (MDM)
 Third-party information aggregator  Geo-targeting
 Data integration solution  Customer profiling/segmentation/
 Knowledge management solution matching software
 Data quality solution  Customer data integration (CDI)
 Web site visitor tracking

4. Ti22 Associates- US Global Staffing Services Company
Director of Business Development & Recruitment Product Technology development, SR Talent Acquisition
Analyst 2006-2009
 General Manager for the Argentine near-shore global recruitment operations.
 Set up Company legal entity and corporate infrastructure.
 Liaison to US partners and Argentine Legal team.
 Designed and implemented IT/VOIP Communication infrastructure for operations office in Buenos
Aires.
 Recruited Senior Talent Acquisition personnel and IT staff.
 Trained staff in innovative recruiting research utilizing a myriad of proven methodologies in the art of
‘Passive Recruitment’
 Designed, Developed and implemented WEB 2.0 Semantic recruiting research tools Utilizing
innovative Cloud Recruiting technologies (Open Source/PHP/Java)
 Responsible for over 400k in new sales revenues
 Direct Marketing and cold-calling campaigns
 Successfully built a proven network of 28 Million contacts with over 1800 decision maker contacts
 Redesigned and implemented new company website to interact with Social Networks and online
communities WEB 2.0 compliant
 Trained personnel in ATS management (Taleo, ICIMS, AVATURE, Sendouts, CATS)
 Client Partnership: Develop and foster strong partnerships, manage expectations, and become a
trusted expert advisor with key client stakeholders. Exhibit a strong executive presence when
presenting and consulting with client senior management to communicate and address operational
and strategic opportunities and plans.
 Account Management: Ensure management team maintains/exceeds standards for recruiting
procedures and metrics; governance systems, client service; candidate care and quality; and legal
compliance. Achieve financial (P&L), revenue forecasting, client service level agreements, and client
satisfaction targets.
 Team Management: Provide an accurate assessment of talent performance and potential; and
develop bench-strength for succession planning purposes.

5. Avature Corporation
SR Engagement Manager/ Product Technology Consultant, FEB 2004-October 2006
Avature is owned and run by Dimitri Boylan, ex-CEO of HotJobs
I was hired as Avature’s first employee to help develop operations in Buenos Aires, Argentina.
 Avature Web crawler product consultant – Fine-tuned results for optimal performance
 Up-selling to existing clients Recruiting CRM and Near-shore Staffing solutions
 Develop an overall recruitment strategy: Develop processes, tools, templates and training to
support the entire recruitment process
 Partner with line management and HR Managers to understand their business objectives and
corresponding staffing needs
 Partner with client managers in the development and implementation of recruitment plan and
timeline
 Work with managers in defining the job specification and competencies
 Full end-to-end management of the recruiting process including sourcing, screening, candidate
interviewing and assessment, negotiating offer packages, prepare offer letters, document and
track feedback through assessment forms, and administer pre-screening tests to applicants where
appropriate
 Proactively communicating with the managers as to the status of the job search, and outcome of
candidate interviews.
 Work with candidates to educate them about the interview process, and actively promote the
organization and address any questions or concerns
 Appraise, evaluate, and recommend qualified diverse talent to the organization
 Track critical recruitment data, produce regular and ad-hoc metrics and report on recruiting
activities to management and client groups
 Identify and assess alternative recruitment avenues for possible partnership and cost saving
initiatives
 Conduct pre-screening & behavioral interviews on selected applicants to ensure candidates meet
minimum job requirements
 Coordinate all reference checks, prepare and make employment offers, coordinate staffing
announcements, and deliver orientation programs
 Establish and manage preferred relationships with staffing firms for permanent and contract staff
 Develop and manage applicant-tracking guidelines and processes
 Track and report on standard recruiting and selection performance measures; Maintain and
update Recruiting-Metrics/Worksheets and Progress Reports
Royal Venture Capital Partners
Competitive Intelligence Manager- 1996-2003
 Collected competitive publicly available Intelligence ,link to strategy, convert to competitive
intelligence and create hypothesis based scenario plans, to impact strategic, commercial, and product
development decisions that result in ADC competitive advantages.
 Developed and oversaw the execution of global competitive intelligence activities, provide direction
and input to marketing and sales relating to commercial planning activities.
 Developed and oversaw the execution of global competitive intelligence activities, provided direction
and input to marketing and sales relating to commercial planning activities.

6.  I also provided competitive intelligence to Global Strategic Marketing and R&D relating to innovation
planning. Manage relationships across functions to ensure optimal outcome for commercial and
innovation projects. I was responsible for analysis, planning, and implementation of all competitive
intelligence programs. Provide direction and input to internal operational groups relating to planning
activities. Manage expense responsibilities for competitive intelligence.
Secondary function:
 I trained the Organization how to appropriately collect publicly available competitive data.
 Identify confidential information leak liabilities and rectify partnering with Leadership Team and Legal
Function.
 Lead research initiatives in recruitment for new start-ups-lead research efforts in BI (provide historical,
current, and predictive views of business operations, most often using data that has been gathered into a
data warehouse or a data mart and occasionally working from operational data).
Created detailed profiles on each major competitor. These profiles give an in-depth description of the
competitor's background, finances, products, markets, facilities, personnel, and strategies.
Military Service
Education Aviation Boatwains Mate
US Navy
Temple University, Philadelphia 1990 – 1992 (2 year Delayed Entry Program)
Pennsylvania 1995  USS Constellation CV64 Aircraft Carrier (Desert Storm)
B.A. Communications
 Officer Candidate School Candidate- (Aviation program)
B.A. Cognitive Behavioral Science
 Worked on a variety of aircraft, including F-14's, F-18's, S-3's
Languages: English – Fluent and helicopters.
Spanish – Fluent  Directed aircraft from the hangar bay to elevator.
 Temporarily assigned to Master Chief's office BEQ/BOQ,
Massachusetts Institute of Technology while there I handled all secretarial duties and supervised up
(MIT) Open Courseware studies
to 18 assigned personnel.
 Maintained daily business calendar to ensure quality and
References available upon request stability in the office.