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How to use Facebook for Business

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Lorcan Kinsella
Lorcan Kinsella

The document discusses how to use Facebook effectively for business purposes. It covers creating a business page on Facebook, 5 strategies for promoting the page like having a plan and using custom tab applications, common mistakes to avoid such as using a personal profile instead of a business page, and how to measure effectiveness using Facebook Insights.

TecnologíaEmpresariales
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How to Use Facebook for Business (Advanced) November 2011 16/11/2011 www.lorcankinsella.com Lorcan Kinsella Social Media Consultant Founder of Social Media Marketing Ireland Member of The LaunchMen www.lorcankinsella.com www.facebook.com/LorcanKinsellaYourDigitalMarketingPartner [email_address]
16/11/2011 www.lorcankinsella.com
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16/11/2011 www.lorcankinsella.com
16/11/2011 www.lorcankinsella.com
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16/11/2011 www.lorcankinsella.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
16/11/2011 www.lorcankinsella.com The Old Model 800-555-1234 Annoying Salesperson
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http://www.facebook.com/pages/create.php 16/11/2011 www.lorcankinsella.com
[object Object],16/11/2011 www.lorcankinsella.com ONLINE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16/11/2011 www.lorcankinsella.com
[object Object],16/11/2011 www.lorcankinsella.com GET YOURSELF SOME MUSCLE & A GUN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16/11/2011 www.lorcankinsella.com
Don’t keep up – Make your own Plan … ,[object Object],16/11/2011 www.lorcankinsella.com
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16/11/2011 www.lorcankinsella.com
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Opportunity to Gather Information 16/11/2011 www.lorcankinsella.com #4: Take action
16/11/2011 www.lorcankinsella.com CALL TO ACTION
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In this case, the party is your fan page, you are the host and the mingling is happening on your fan page wall. ,[object Object],16/11/2011 www.lorcankinsella.com
[object Object],16/11/2011 www.lorcankinsella.com an average of 65% more engagement than status updates are made in the afternoons or evenings. Post Clever
[object Object],[object Object],[object Object],[object Object],16/11/2011 www.lorcankinsella.com
observe the 80/20 rule in your Facebook marketing efforts ,[object Object],16/11/2011 www.lorcankinsella.com 80% of your status updates should offer no-strings-attached value to your fans in the form of tips, advice or friendly banter. Once you’ve built up a relationship with your fans, you can talk about your products or services the other 20% of the time.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16/11/2011 www.lorcankinsella.com
Facebook Insights ,[object Object],16/11/2011 www.lorcankinsella.com
[object Object],16/11/2011 www.lorcankinsella.com ONLINE
16/11/2011 www.lorcankinsella.com
[object Object],[object Object],[object Object],[object Object],16/11/2011 www.lorcankinsella.com

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