El Valor de la RRPP en México Congreso PRORP 2011

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Lorena Carreño

Panorama de la industria de las RRPP en México durante 2011

Fuente:
11vo
Trust
Barometer
Edelman
Marzo
2011

Relaciones
Públicas
Corporativas 84%
Gestión
de Medios y Relación
con Prensa 94%
41% Asuntos
Públicos y Cabildeo
Responsabilidad
Social 47%
PR Producto
63%
Comunicación
Interna 81%

Gobierno 56%Hospitalidad
57%
Educación
47%
Cultura y Entretenimiento
47%
ONGs 52%
Retail
26% Salud 57%
Medio
Ambiente 31%

El Valor de la RRPP en México Congreso PRORP 2011

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El Valor de la RRPP en México Congreso PRORP 2011

1. Lorena Carreño PRORP Asociacion, A.C.

2. 1960 1996

5. Fuente: 11vo Trust Barometer Edelman Marzo 2011

7. Fuente: 11vo Trust Barometer Edelman Marzo 2011

9. Fuente: 11vo Trust Barometer Edelman Marzo 2011

10. Fuente: 11vo Trust Barometer Edelman Marzo 2011

11.

12. Fuente: 11vo Trust Barometer Edelman Marzo 2011

13. Fuente: 11vo Trust Barometer Edelman Marzo 2011

14. Fuente: 11vo Trust Barometer Edelman Marzo 2011

15. Relaciones Públicas Corporativas 84% Gestión de Medios y Relación con Prensa 94% 41% Asuntos Públicos y Cabildeo Responsabilidad Social 47% PR Producto 63% Comunicación Interna 81%

16. Fuente: 11vo Trust Barometer Edelman Marzo 2011

17. Fuente: 11vo Trust Barometer Edelman Marzo 2011

18. Gobierno 56%Hospitalidad 57% Educación 47% Cultura y Entretenimiento 47% ONGs 52% Retail 26% Salud 57% Medio Ambiente 31%

19. Fuente: 11vo Trust Barometer Edelman Marzo 2011

20. Fuente: 11vo Trust Barometer Edelman Marzo 2011