The document outlines various communication and planning methods for developing an advertisement, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, and formal pitches. It then provides examples of using each method to develop a Coca-Cola advertisement and evaluates the strengths and weaknesses of each method, as well as whether the method was found useful. Sketches and a formal proposal are also developed for an "advagame", or advertising video game. The methods aim to help visualize ideas and receive feedback to create an effective final advertisement.
2. ASA Codes
Number Name Brief Description
1 Compliance Rules relating to legality
2 Recognition of
marketing
communications
Clearly identifiable as marketing/advertising
3 Misleading Adverts No false claims, Being truthful
4 Harm and Offence Making sure your advert does not cause offence to
anybody
5 Children Not misleading children
6 Privacy Asking permition before referring to or featuring a
certain public figure
13 Food, food
supplements
and associated
health or nutritional
claims
Including nutritional information and identifying
ingredients that are possibly harmful to the
consumer
3. Coca-Cola Advert
Mind Map
Images
Colour
Scheme
Bright and Attractive,
colourful
landscapes/environment
Feature Coca Cola
Red
Colour relating to
the mood of the
advert, dark for
dramatic ad etc.
Funny and
unusual such as
animals doing
unordinary
things
Images that appeal
to the target
audience
Coca-Cola
being
drank/held
Touching images to
trigger emotions
Audience
Children
Feature cartoon
characters, animals,
bright colours,
funny noises
Adults
Include a
situation in which
the majority of
adults can relate
ti i.e. work or
children related
dilemmas
Teenagers
Feature certain celebrities
i.e. Kim Kardashian, conor
McGregor or video games
Slogan
Short,
Catchy,
rhythm
Create your advert to
revolve around the
original slogan
“Dream like a
champion,
Drink like a
champion”
“Double
your
bubble”
4. Mind Map
• Strengths of using this method
Using this method allows you to effectively decide on your final product as you can identify certain
points and merge them together into the planning of your final product.
• Weaknesses of using this method
Time consuming, difficult to convey big ideas
• Did you like using this method? Why?
I like this method because although I may not use the majority of the ideas, I still have a large variety of
other options to fall back on in case I change my mind
5.
6. Mood Board
• Strengths of using this method
I can now more accurately depict the mood and setting for my advert with a
variety of pictures that set the mood and environment
• Weaknesses of using this method
Its too easy to place so many different ideas on one page
• Did you like using this method? Why?
I liked using this method because unlike my mind map I now have a visual
representation of my ideas
7.
8. Style Sheet
• Strengths of using this method
Using a style sheet allowed me to visualize different fonts styles to
confidently choose the most suitable font to be displayed on my
finishing product
• Weaknesses of using this method
It might limit your ideas so you don’t experiment and find out other
potential fonts.
• Did you like using this method? Why?
I liked using this method because I got to use a different font library to
what I would normally use for a product like this. I had previously used
cooltext.com but to create my style sheet I used fonts off dafont.com.
10. Layout Plan
• Strengths of using this method
The layout plan allows me to get an overall idea of the layout
of my poster and let me focus on making it look as
professional as it can possibly be.
• Weaknesses of using this method
Your idea might change and also within production it might
look better laid out differently.
• Did you like using this method? Why?
I liked using this method as it is as close to making the
final poster as it can be. Using power point and its
formatting tools made it easier for me to quickly produce.
12. Brainstorm
• Strengths of using this method
The brainstorm gave us the opportunity to write multiple
scripts down and play with the words until we got a dialogue
that was the most suitable.
• Weaknesses of using this method
Lots of ideas written down and scrapped made the
presentation scruffy.
• Did you like using this method? Why?
I liked using this method because it allowed us to write down
all of the ideas for our audio advert such as sound effects and
slogan.
13. Informal Pitch
• Strengths of using this method
• Receiving feedback to make a more confident
final decision
• Did you like using this method? Why?
I liked using this method because once we got
our feedback we started straight away and each
one of us were given our own specific tasks.
14. Formal Pitch
• Strengths of using this method
• Thinking about all the things we need to
consider if we were to focus our advert to a
specific target market.
Did you like using this method? Why?
I liked this method because it allowed us to take
into consideration all of the different aspects we
need to include to focus the advert on the
biggest target market as possible.
15. Initial Reaction
My first thoughts on creating an advagame were that I’m uneasy
about the programmes we will be using as I’ve never used
sophisticated coding on creating a video game before. I’m more
confident about the sketches I will have to produce as I have my
general idea for my final product.
16. Initial Reaction
• Strengths of using this method
• Thinking about how I feel about the final advagame.
• Did you like using this method? Why?
• I liked using this method because I thought about what
I don’t feel that confident about but also let me think
about the general idea and character for the game.
18. Sketches
• Strengths of using this method
Being able to design different ideas that you can mess
around with and change if needed.
• Did you like using this method? Why?
• I liked using this method because I got to design
different ideas and decide which ones I am going
to change or scrap. It also allowed me to pay
attention to detail and deter whether the idea
will work with the programme I will use with my
digital design.
19. Formal Proposal
• Strengths of using this method
• Thinking about all the things we need to
consider if we were to focus our advert to a
specific target market.
Did you like using this method? Why?
I liked this method because it allowed us to take
into consideration all of the different aspects we
need to include to focus the advert on the
biggest target market as possible
Notas del editor
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
