This document provides recommendations for creating effective content, including defining a clear product or service proposition and keeping the target audience in mind. It suggests focusing on quality over quantity, regularity, using infographics, videos, animations, and engaging the audience to acquire new customers. Examples of marketing animations and cartoons are included.
2. When creating content keep in mind:
• Define and keep your product/service proposition
simple and clear
• Keep your target audience in mind
• Quality over quantity
• Regularity and consistency
• One call-to-action in a post is better
• Try infographics, related news and short
videos/animations
• Audience participation and engagement helps
acquire new customers
Probably the most successful with a great recall value. Amul has been using cartoon illustrations for decades quite effectively. And probably is the only brand which picks on politicians and newsmakers everyday to make a point. That takes huge amounts of guts for a brand. It is unique in this. I see no other brand doing it consistantly for so many decades, putting out one cartoon a day.
Red Bull is a very fun brand with the tagline, “Red Bull gives you wings”. An energy drink that has always stuck to animated cartoons to sell its drinks.