Kingfisher Airlines consumer behaviour

2. Introduction Founded-2003 Commenced operations:-9 May 2005 Parent company:-United Breweries Group Headquarters:-Kingfisher House, Mumbai,Maharashtra Key people:-Vijay Mallya(CMD) Sanjay Aggarwal (CEO) Websiteflykingfisher.com

6. Problem Identifier Will the good times last? Employee shortage Regional connectivity Rising fuel prices Declining yields Gaps in infrastructure High input costs

7. Major taken by KFA

8. Consequences of majors Market share Customer satisfaction Brand value

9. Our opinion Should work on reduce the labor cost Simplify the flight operations Should offer more transparent pricing Get smart on fuel The process of acquiring spice Jet…if want to largest player of aviation industry

10. Learning…