Google Analytics Apps for iOS and Android allow you to access your Google Analytics data. Learn the top 10 tips for using the Google Analytics App!

1. 10 Tips for using the
Google Analytics App
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2. Mobile Apps are now available
for Google Analytics on both
Android and iOS.

3. Before we start...

4. Don’t forget to grab the
Google Analytics App if you
haven’t already.

5. Grab the App
‣ Android
‣ http://goo.gl/xj9ix
‣ iOS
‣ http://goo.gl/MtcDCJ

6. Tip 1: Apply a Segment

7. When you first load up the app
you will be presented with
Google Analytics data for
everybody who has visited
your website.

8. This is the same way the web
interface works, so to get
more granular apply a
segment to narrow down your
focus.

9. To apply a segment, click the
segment icon on the top right
corner of the report pages.
HOW
TO

10. HOW
TO

11. HOW
TO

12. If you are running paid search
campaigns, then you can apply
the ‘Paid Search’ segment to
analyse your Google AdWords
campaign performance.

13. Tip 2: Use the
pageviews heat map

14. The pageviews heat map
report is a unique report which
is not available (yet) within the
web interface (it can be found
under ‘Behavior’ on the
Overview report).

15. HOW
TO

16. The report allows you to
quickly identify the times of
day and day of the week
where you receive the highest
number of pageviews.
HOW
TO

17. You can use this to identify
times that are critical to you
which will help promote
particular content (or products,
services or other offers) at
specific times of the day.

18. Tip 3: Choose a
date range

19. You can quickly change the
date range for the data that
you are looking at within the
reports.

20. HOW
TO

21. Simply click on the date
range at the top of the reports
(excluding the Real-Time
report) to select today,
yesterday, last week, last
month or a custom date range.
HOW
TO

22. Tip 4: Know which
reports are available
within the app

23. The mobile app contains a lot
of reports, but it does not
contain every single report that
is available within the Google
Analytics web interface.

24. Reports in the App
‣ Overview
‣ Real-Time
‣ Audience
‣ Acquisition
‣ Behavior
‣ Conversions

25. Tip 5: Quick switch
between views

26. If you use Google Analytics to
measure multiple websites (or
apps), then you might have a
long list of reporting views
when you log into Google
Analytics.

27. Once you have selected and
loaded a view within the app it
becomes available under a list
of recent views you have used.

28. HOW
TO

29. Click on the menu icon and
then click the name of the
current view you are using to
see a list of your recent views
and to even select another
view you have access to.
HOW
TO

30. Tip 6: View more details

31. ach report within the app is
made up of cards, each card
presents a different piece of
information.

32. You can click on a card to then
view more details.
HOW
TO

33. Tip 7: Change the graph

34. On some cards you will notice
three little dots in the right
hand corner, you will find these
on some individual reports and
also after you have drilled
down on particular cards.

35. HOW
TO

36. Tip 8: Switch logins

37. If you have multiple logins that
you use for Google Analytics
(for example a personal Gmail
address and a corporate
Google Apps address) then you
might need to toggle between
your different logins.

38. To toggle between accounts,
just click on the menu icon and
then click on your profile.
HOW
TO

39. Tip 9: Identify
different goals

40. Currently the app gives you
total goal conversions without
the ability to select particular
goals for a more granular view.

41. You can work around this by
using the ‘Goal URLs’ report
within Conversions.

42. The report will show you the
number of conversions that
occurred based on particular
thank you page URLs.
HOW
TO

43. As long as you have a
different thank you page for
each goal action you will be
able to see the different
conversions that have
occurred.
HOW
TO

44. Tip 10: Know the limits

45. Although there are some great
reports available within the
Google Analytics app.

46. You need be aware that it won’t
give you absolutely everything
you need, especially if you want
to perform more detailed
analysis.

47. Read more tips at
www.lovesdata.com/blog
LovesData
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