How to guide the transformation of a production oriented company in the printing and publishing industry, to become a service oriented company.

1. Business & Technology Innovation
Innovative services for the industry of the Graphic Arts
by Luca Leonardini
www.lucaleonardini.com

2. Y E ST E R D AY
Costs + Profits = Price
Profit margin
Profit margin
Costs Costs
www.lucaleonardini.com

3. Y E ST E R D AY T O D AY
Costs + Profits = Price Price - Costs = Profits
Profit margin Profit margin Profit margin
Profit margin
Costs Costs Costs Costs
www.lucaleonardini.com

4. What tools are we going to need to guide the
transformation process of the company from being a
“technological productive unit”
to become a true “modern business”?
www.lucaleonardini.com

5. Lean Six Sigma:
Continuous improvement of process and
quality.
To develop a new entrepreneurial culture.
To fight against wastes and to eliminate them
effectively.
To improve customer satisfaction.
www.lucaleonardini.com

6. Web:
Brand Communication strategy:
- to enhance the presence on the web,
- to optimize Marketing & Communic. budgets,
- to develop a one-to-one communication with
customers and
- to improve their satisfaction.
www.lucaleonardini.com

7. JDF:
To integrate business and production
processes into a single automated flow.
To reduce costs.
To improve internal communication.
To reduce delivery deadline.
To improve product quality.
To improve customer satisfaction.
www.lucaleonardini.com

8. ICT projects:
Must be aligned with the company strategy of
creating value and making investments which
are generating high economic return.
www.lucaleonardini.com

9. An innovative proposal
to face today’s most crucial challenge
for the industry of the Graphic Arts.
www.lucaleonardini.com

10. “The best way to defeat the competition
is to stop trying to defeat the competition.
”
Prof. C. Kim e Prof. R. Mauborgne
www.lucaleonardini.com

11. Luca Leonardini
Master in Lean Six Sigma &
Brand Communication Expert
www.lucaleonardini.com