Watson Analytics provides self-service data analytics capabilities including data acquisition, cleansing, insights discovery, outcome prediction, visualization, and action without requiring data expert assistance. It handles large volumes of rapidly accessible data and automates data preparation, refinement, management, and analysis from the cloud. Statistical analysis, correlations, and predictions help users gain a deeper understanding of their business to see relevant information, take action, and anticipate opportunities.

1. With IBM®
Watson™ Analytics, you can
acquire data, cleanse it, discover insights,
predict outcomes, visualize results and take
the appropriate action—all this without asking
a data expert for help.
Break through
data barriers

2. Get better data
Watson Analytics can easily handle large
volumes of data that is rapidly accessible to
you. Having more advanced services also
means highlighting potential data issues that
could compromise results.
Data preparation, refinement, management and
analysis are automated and available from the
cloud so you can trust your data—and the results.

3. Get better data
Access your data without IT.
-Get the data you need anytime.
Don’t spend precious time cleaning
up and preparing your data.
-Preparation, refinement, and
analysis are automated.
Easily search for your data.
-Find and improve data sets
with the touch of a button.

4. Understand your business
Watson Analytics jumpstarts your analysis—
helping to answer your questions, even if
you’re not sure what you’re looking for.
Automated intelligence enables you to draw
conclusions based on what’s happened
and why—all in familiar terms.

5. Understand your business
Get easy-to-read analytics.
-Results are presented in terms
familiar to your business.
Find the answers you’re looking for.
-Refine your search to get more
specific results.
Focus on what’s important to your business.
-Automatic analysis takes the guesswork out
of deciphering your data.

6. Tell a story
Watson Analytics lets you display trends and
patterns as easy-to-understand illustrations and
recommends the most effective visualizations
for your data.
Visualizations that best show what’s important can
create clear and compelling infographics to prove
your point confidently.

7. Tell a story
Show what’s important.
-Trends and patterns are displayed
in illustrations called visualizations.
Create your own infographics.
-Business users can prepare data
for visualization more easily.
Present clear and compelling data.
-Choose your own visualization style.

8. Think ahead
Watson Analytics makes it possible to draw
conclusions, pursue ideas, and communicate
compelling recommendations without help
from IT or data scientists.
Statistical analysis, correlations and predictions
can help you gain an even deeper understanding
of your business.

9. Think ahead
See relevant, useful information.
-Guided discovery enables you to
find patterns and derive insights.
Take action.
-Move your business
forward with confidence.
Anticipate opportunities.
-Get recommendations based
on predictive analytics.

10. Go beyond spreadsheets
Watson Analytics provides a full range of self-service
analytics, designed to make advanced and predictive
analytics easy to acquire and use by anyone—from
sales reps on the road to company CEOs.
-Marketing
-Sales
-IT
-Operations
-Human Resources
-Finance
Analytics and predictive data are crucial to
a number of roles within your business:

11. Learn more and sign up at watsonanalytics.com
#WatsonAnalytics
Make analytics
easier with IBM®
Watson™
Analytics.
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